Do you want Instagram marketing tips to help your business grow?
As one of the biggest social media platforms out there, Instagram is a great place to connect with potential customers.
But if you want some serious growth for your business, you can follow proven marketing strategies for Instagram.
Today, we’re going to show you our expert tips that will get you more Instagram followers, boost your engagement, and even increase your sales.
Before we get started, let’s take a look at the ways your business can benefit from Instagram marketing.
Why Use Instagram Marketing?
With over 1 billion active users, it’s easy to see how Instagram can help your business reach more customers.
Plus, Instagram also focuses on visual content and not just text posts. This can be great for your business since visual social media posts get 650% more engagement than posts that only have text.
So, you can easily engage your followers with eye-catching photos and videos.
And that’s just the tip of the iceberg. Here are a few more reasons Instagram marketing can be a fantastic option for your business:
- Instagram has the highest engagement rate out of all the major social media platforms. That means you can get tons of likes, followers, comments, and more with ease.
- It’s easy to drive traffic to your website since you can add links to your bio and Instagram stories.
- You can also sell your products directly through Instagram. In fact, over 75% of Instagram users have bought something from Instagram at least once.
- Lots of businesses are already using Instagram for marketing. So, you can use Instagram to keep an eye on your competition.
If you want to grow your business using social media marketing, then Instagram is among the best places to do it.
With that, let’s take a look at our Instagram marketing tips to help your business get the most out of Instagram.
25 Top Instagram Marketing Tips for Your Business
In this post, we’re bringing you our tried-and-tested Instagram marketing tips that you can use. Let’s get started and check them out:
1. Make Engaging Instagram Posts
Our first Instagram marketing tip is pretty simple. To effectively promote your business on Instagram, your posts should engage people.
There are lots of different ways to make your Instagram posts engaging. For starters, here are a few things you can try:
- Telling stories
- Talking about trending topics
- Giving useful tips
- Using humor, pop-culture references, and memes
- Asking interesting questions
You can get a lot more interactions on Instagram if your posts are giving something valuable to people.
On top of that, you can post different types of content so your visitors get more variety.
If you only make posts promoting your products, you won’t get a lot of engagement. For better results, you can follow the rule of thirds.
- The first 1/3rd of your Instagram content should promote your own business
- The next 1/3rd should have interactions with your fans
- And the remaining 1/3rd should share other people’s content
By following this rule, you can easily have a nice variety of posts on your Instagram account to help you engage people.
Want to reach even more people with your Instagram content?
Well, there’s an easy solution that you can try: Instagram Feed Pro.
As the best Instagram feed plugin in the market, you can use it to show your Instagram posts on your website.
That way, you can integrate WordPress with Instagram aned tons of new likes, comments, and follows from all the people visiting your website.
At the same time, you can post engaging Instagram content like reviews, testimonials, product demonstrations, and more on your website.
By showing these, turning website visitors into customers will be so much easier.
Just grab your copy of Instagram Feed Pro, and you can get tons of engagement, boost your conversions, and get more sales.
To get started today, you can check out this tutorial on how to embed Instagram posts on your website.
2. Post at the Right Time
Want your Instagram content to get a lot more engagement? Then you need to post when your audience is active.
Since Instagram shows the latest posts at the top, older posts are quickly going to get lost. If your target audience isn’t online when you make your posts, then they might not see your content at all.
The easy solution here is to make your post when people are actively using Instagram, which is usually between 9 AM and 11 AM.
To get even more engagement, you can wait for the best time to post on Instagram. You have 2 options for that:
- 11 AM on Wednesday
- 10 AM to 11 AM on Friday
By posting at the right time, you can reach a lot more people and get tons of engagement.
Just check out this guide on the best time to post on social media to learn more.
3. Run Viral Giveaways
With giveaways, you can quickly go viral on Instagram and get tons of new followers for your business.
Instead of just asking people, you’re giving them a chance to win a reward in exchange for their engagement.
Plus, you don’t have to spend a lot of money on rewards either. You can use small gift cards, discounts, free trials, and more.
For example, you can announce that you’re giving out free products to some of your followers.
Then the people who want that reward will follow your account, getting you tons of new followers on Instagram.
Want an easy way to run viral Instagram giveaways? You can just use RafflePress.
With RafflePress, creating engaging giveaways for your website will be super easy. It even comes with a pre-built template that’s proven to get you tons of engagement on Instagram.
All you have to do is grab the template and then use the drag and drop builder to create your giveaway — absolutely no coding needed.
As the best WordPress giveaway plugin, it can automatically start the giveaway, block fake entries, manage the rules, and end the giveaway for you.
To help you get even more engagement, RafflePress can also give bonus entries to people who do actions like sharing your post, following you on Instagram, visiting your website, and much more.
Just get your copy of RafflePress today, and you’ll see how easy it is to build viral giveaways.
Check out this guide on how to run an Instagram giveaway to see how you can use RafflePress for Instagram marketing.
4. Show Instagram Feeds on Your Website
To get tons of likes, comments, and followers in no time, you can also add Instagram feeds to your website.
Using an Instagram feed, you can show photos and videos from Instagram directly on your website.
If someone is visiting your site, they’re already interested in your content. That means you can just show them your Instagram feeds and easily get them to engage with your posts.
And if you want the easiest way to embed your Instagram feeds, you can just use Instagram Feed Pro.
With this plugin, you can add engaging Instagram feeds to your site in just a few clicks — no need to touch a single line of code.
Plus, your Instagram feeds will automatically inherit the design of your website. As a result, you’ll get feeds that perfectly match your branding.
You can easily customize your Instagram feeds as well. Just use the simple customization options to change the background, font color, feed layout, feed size, and much more.
The best part? Instagram Feed Pro comes with a team of WordPress experts who’ll make sure you have a smooth experience.
Check out this simple guide on how to embed Instagram feeds to see how easy it can be.
Grab your copy of Instagram Feed Pro today, and you can embed feeds to easily turn website visitors into Instagram followers.
5. Develop a Unique Look for Your Brand
Since Instagram is heavy on images, you can use it to create a unique look for your brand.
Having a unique style can help your brand in 2 important ways. First, your images can immediately stand out from your competitors when people scroll through their Instagram feed.
On top of that, your followers will instantly recognize your posts whenever they see them. As a result, you’ll have a much stronger presence on Instagram.
To create a unique look for your Instagram, here’s what you can do:
- Choose a specific color palette that fits your branding
- Use similar fonts for all of your content
- Make sure your font and color palette is different from your biggest competitors
- Stick to photos that are relevant to your business
- Follow that style for Instagram stories as well
Once you’ve got a unique style for your Instagram content, you’ll have a much stronger social media presence and get a lot more clicks.
After that, you can also create an Instagram gallery on your site so your website visitors can also check out your unique look.
6. Add Creative Captions
Images on Instagram might be important, but the right caption can also help you get a lot more engagement.
A great way you can use Instagram captions is to give extra information about the photo.
Let’s say you’ve added a photo of your product on Instagram. Then, you can add information like price, product model, and purchase link so interested people can easily buy it.
And that’s just the start.
Want to get lots of comments on your Instagram post? You can just use the caption to ask a question.
Not only does it get you more engagement, but it’s also a great way to find out more about your customers.
You can even use Instagram captions to tell stories about a photo. With a story, you can appeal to people’s emotions and get them to engage with your post.
Here are a few ways you can make your captions more engaging:
- Remember that the first 125 characters of the caption will be visible
- Stick to words that your audience is sure to understand
- Use a similar writing tone in all of your captions
- Add a few relevant emojis and hashtags in there
- Add humor and pop culture references
For maximum impact, you can finish your Instagram caption with a Call to Action (CTA).
A CTA is a short phrase that can get people to do a certain action, like following you on Instagram, visiting your website, buying a product, and much more.
Just add a CTA to your captions, and you can use your posts to boost your website traffic and convert your Instagram followers into customers.
Want to easily get tons of sales from your posts? Then take a look at this guide on how to create the perfect call to action.
7. Show Popups to Promote Instagram
With the help of popups, you can easily convert website visitors into Instagram followers.
Popups will immediately grab the attention of the visitors on your website. Then, you can convince them to follow you on Instagram or interact with your posts.
When you show engaging popups to promote your Instagram, it’s going to be much more effective than simply asking people to follow you.
If you want high-converting popups on your website, then OptinMonster is easily the best option.
OptinMonster allows you to create engaging popups using the simple drag and drop editor — no coding needed.
Plus, it also comes with a ton of templates, including lightbox popups, fullscreen popups, countdown timers, interactive spin-a-wheel games, and much more.
You can just grab a template, add in your details, and have an engaging popup ready to go live.
Since it’s the best WordPress popup plugin, OptinMonster comes with a ton of amazing tools to make your popups even more effective.
OptinMonster automatically tracks your visitors as well. So, it can show the right popup to the right person.
Plus, it comes with advanced analytics features too. Using that, you can easily check how your popups are performing.
Check out this article on how to create a WordPress popup and get started with OptinMonster today.
8. Use a Business Account
One of the easiest Instagram marketing tips that you can try is to use a business account.
Since it was created specifically for businesses, using an Instagram business account can make marketing so much easier for you.
With a business account, you can directly add a call to action button on your Instagram profile. So, potential customers can reach your website with just a click.
On top of that, having a business account means you can use even more options from Instagram Feed Pro.
Your Instagram feeds can now show details like post comments, follower count, and more.
Plus, you can embed more types of engaging feeds on your website, like hashtag Instagram feeds, and tagged feeds.
Just follow this simple guide to see how to activate your Instagram business account and take your marketing to the next level.
9. Regularly Post Instagram Videos
Here’s a fun fact: video posts on Instagram get twice as many comments as photos.
If you’re looking for an easy way to get more engagement on Instagram, then you can just try posting more video content.
Not only do videos give you more time to promote your business, but you can also keep people engaged for much longer.
You don’t have to spend a ton of money on creating your videos either. Even simple videos from your smartphone can get tons of likes and comments on Instagram.
Want to post effective Instagram videos? Here are a few ideas that you can try:
- Tips and how-tos
- Product demonstrations
- Sneak previews
- “Thank you” videos
Once you post engaging videos on Instagram, there’s an easy way to make sure your content reaches tons of new people.
You can embed your video posts and IGTV videos on your website with the help of Instagram Feed Pro. That way, you can get tons of extra engagement from all the people visiting your site.
With beautiful Instagram images on your site, you can also keep your visitors on your site for much longer. Plus, video reviews and testimonials can help you convert them into customers.
Go ahead and check out this tutorial on how to embed Instagram videos to see how easy it is.
10. Create an Instagram Landing Page
Creating a landing page to promote your Instagram account can get you tons of new followers in no time.
A landing page is simply a page on your website that’s trying to promote just 1 specific thing. That means you can use them to promote a product, service, or even your Instagram account.
After that, you can turn your potential customers into Instagram followers and keep them engaged with your brand.
When it comes to building landing pages for your site, the easiest way is to use SeedProd.
As the best landing page builder in the market, SeedProd makes it super easy to build landing pages for your site — no need to code or hire a developer.
You can use the drag and drop builder and create a beautiful landing page yourself.
In fact, you don’t even have to build your landing page from scratch. SeedProd comes with 150+ pre-built templates that are proven to get you results.
You get templates for all kinds of pages, including maintenance mode page, coming soon page, announcement page, and more.
As you can see, SeedProd is an all-in-one solution for creating engaging WordPress pages. And with it, you can have a beautiful landing page that’ll get you tons of new Instagram followers in no time.
Just check out this easy guide on how to create an Instagram landing page, and you can effectively promote your Instagram account.
11. Effectively Use Hashtags
Hashtags are a great way to make sure your Instagram content reaches more people.
When you add hashtags to an Instagram post, people who’re searching for that specific hashtag can find your content.
Let’s say you’ve made a post that shows people how to add a navigation menu to WordPress. Then, you can add related hashtags like “#wordress” and “#webdesign” to your post.
Now, people searching for that on Instagram can find your post and you get lots of new interactions.
A branded hashtag is a unique hashtag that can help you promote your brand. You can also encourage others to use that hashtag to boost your brand’s Instagram presence.
Coca-Cola made great use of branded hashtags with its #ShareACoke campaign. They just asked people to include that hashtag with pictures of them drinking Coca-Cola products and got over 600,000 Instagram posts!
On top of that, you can even show Instagram posts with your branded hashtags on your website. All you have to do is embed an Instagram hashtag feed.
The easiest way to do that is by using Instagram Feed Pro for your site.
With this plugin, you can quickly embed hashtag feeds and engage your visitors with Instagram content. You can then expose your branded hashtags to tons of new people.
Plus, showing your visitors that real people on Instagram use your branded hashtags can boost your conversions.
After that, your visitors will be much more likely to buy from you.
You can take a look at this simple guide on adding Instagram hashtag feeds to WordPress and get started today.
12. Regularly Add Instagram Stories
Instagram stories can be amazing marketing tools if you want to connect with your followers.
Since stories are only available for 24 hours, your followers won’t see that content again if they miss it. This creates a sense of urgency which can get people to check out your stories.
If you want to make the best use of Instagram stories, here’s what you can try:
- Make sure your message is clear in the first few seconds
- Follow your brand’s unique look for your stories as well
- Use stickers to show your hashtags, captions, location, and much more
- Include a call to action at the end
On top of that, you can save some of your Instagram stories as highlights. That way, these stories won’t expire, and you can always show them on your profile.
When you pin your best Instagram stories, people who visit your profile can check them out and get a great impression of your brand. That means they’ll be much more likely to follow your account or visit your site.
To make the best of Instagram stories, you can use Instagram Feed Pro to show them on your website.
You’ll then get tons of extra views for your stories and engage your website visitors at the same time.
Give this Instagram WordPress plugin a try, and you reach lots of people with your Instagram stories.
13. Optimize Your Instagram Profile
Your Instagram profile can make a huge difference in converting Instagram users into customers.
Using your Instagram profile, you can create a good impression of your brand, tell visitors about your business, and show them where they can go to purchase your products.
Want a better Instagram profile? Then let’s take an example of a great Instagram profile and see what they’re doing right.
As you can see, WPBeginner’s profile keeps things simple and clear so every visitor will know what the brand is about.
Here’s what you can take for your own Instagram profile:
- Make sure the name and profile picture is the same on all of your social media accounts
- Use your bio to let people know about your business
- Include a relevant hashtag and emojis to make your bio more engaging
- Save your best Instagram stories as highlights
- Add an easily visible link to your website
After that, you’ll have a much easier time getting more customers and website traffic using your Instagram profile.
14. Go Live on Instagram
Instagram Live is a fantastic way to build a relationship with your followers and turn them into dedicated customers.
With a livestream, you can connect with your audience and interact with them in real-time. As a result, you’re building a relationship and learning more about your customers.
If you have a good relationship with your followers, they’re much more likely to buy from you in the future. So, a better relationship helps you convert Instagram users into customers.
As a bonus, livestreams also last much longer than any other content on Instagram. Using them, you’ll be able to keep people engaged with your brand for a lot more time.
Here are a few easy ideas that you can use for your livestream:
- Behind-the-scenes footage
- Q&A session
- Product demonstrations
Give Instagram Live a try, and you can get more dedicated customers and boost your sales.
15. Encourage User-Generated Content (UGC)
If you want to use Instagram to convert people into customers, user-generated content can be a huge help.
A free and effective way to get marketing materials is to get Instagram users to create content about your products.
Want to know how you can do that on Instagram? A simple way is to ask your customers for photos of them enjoying your products.
A great example of this was done by Fabletics. They asked their customers on Instagram to post photos of them using Fabletics products along with the hashtag “#myfabletics.”
Just like that, Fabletics managed to get tons of user-generated content to help promote their products.
They even added these Instagram posts to their website so visitors can clearly see the user-generated content.
User-generated content on your website can boost your conversions by showing real Instagram users enjoying your products.
The best part? You can easily do this for your business.
All you have to do is ask customers for user-generated content, and you can use Instagram Feed Pro to embed them on your website.
In fact, we even recreated the feed of user-generated content by Fabletics with this plugin. And it only took a few minutes and required absolutely no coding at all.
Want more engaging Instagram content just like this for your site? Go ahead and take a look at our list of amazing examples of Instagram feeds.
16. Partner With Instagram Influencers
Do you want to raise awareness of your brand and get more followers on Instagram?
A simple solution is to partner with an Instagram influencer with many followers. By working with an influencer, you get access to that person’s large audience to get more followers and interactions.
You can see a great example of that with the marketing strategy of Hilton Hotels.
They collaborated with a popular Instagram influencer, @doyoutravel, who had 2.3 million followers. It was a great combination since they both had a similar target audience.
As a result, Hilton Hotels managed to reach millions of people with their marketing content.
The great thing about influencer marketing is that you can do it regardless of how big your business is. Even smaller brands can work with niche influencers and reach tons of new customers.
And if you have the Instagram Feed Pro plugin, you can make your site more engaging by displaying Instagram posts from the influencers promoting your brand.
17. Use Emails to Reach New Instagram Followers
Email marketing is one of the easiest ways to get more Instagram followers for your brand.
All you have to do is send people an email letting them know about your Instagram account. After that, interested people can easily follow you.
Plus, you can even link your Instagram account at the bottom of your emails. So, each email you send out can get you more Instagram followers.
To make your email marketing effective, the first thing you need is a list of email addresses. That email list contains all the people who’ll receive your marketing emails.
If you don’t have one, it’s super easy to create your email list. All you need is a great lead generation plugin like OptinMonster.
With OptinMonster, you can show engaging popups to collect the email addresses of your website visitors and grow your email list.
As the best lead generation tool out there, OptinMonster will make sure to show your popups at the right time to capture leads.
For example, it can show an engaging popup just as your visitor is about to leave your site. That way, you can keep them engaged on your site and add them to your email list at the same time.
Once you have your email list, you can promote your Instagram account, sales announcements, products, and much more.
If you want to use OptinMonster and boost your email marketing, check out our guide on how to run a successful email marketing campaign.
18. Create Carousel Posts
Want to know something cool?
Instagram carousels actually get more engagement than posts with just a single photo or video.
Using Instagram carousels, you can post up to 10 images in a single Instagram post. Your post will then have more content that your followers can check out.
Since you’re not limited to a single photo, you also get more chances to promote your brand.
Want to show Instagram carousels without worrying about the 10 photo limit?
With the help of Instagram Feed Pro, you can embed Instagram carousels directly on your website.
So, you can engage your website visitors with a beautiful carousel slideshow of your best Instagram content.
We even have a guide on how to embed Instagram carousels on WordPress that’ll show you the easiest way to do it.
19. Post Instagram User Reviews and Testimonials on Your Site
If you’re getting reviews or testimonials on Instagram, you can use them to quickly boost your conversions and get more sales.
Think about the last time you bought something on the internet.
The chances are, you probably checked some user reviews before making the decision.
When we see actual people promoting something, it gives us social proof that the product is worth buying.
By showing Instagram users talking positively about your products, you’ll have an easier time turning visitors into paying customers.
Plus, the user who left the review or testimonial will be encouraged to make more since you’re bringing attention to their content.
Although WordPress doesn’t support embeds from Instagram anymore, there’s an easy solution: Instagram Feed Pro.
This plugin brings back the oEmbeds feature so you can automatically embed Instagram posts on your website.
So, whenever you see a positive review or testimonial, you can use Instagram Feed Pro to show them on your website as well.
Get this plugin today, and you can embed social media reviews to take your sales to the next level.
20. Cross-Promote Your Social Media Content
When you post your content on Instagram, there’s an easy way to make sure it reaches a ton of people.
You can just post that content on other social media platforms like Facebook and Twitter.
That way, your target audience on all the other platforms can see and interact with your content.
For example, some of your potential customers will prefer using other platforms like Twitter. And if you just cross-promote your Instagram posts, you can reach them without having to create new marketing content.
If you don’t have a following on other social media platforms, it can be really easy to build one using Social Wall Pro.
Social Wall Pro is the best social feed aggregator plugin out there. With it, you can easily combine your social media content from Facebook, Twitter, Instagram, and YouTube in a single feed.
If you add a social wall on your site, your visitors can see content from all the social platforms that you’re active on. As a result, they can easily interact with your posts and follow you.
That way, Social Wall Pro can help you build a strong following on the biggest social media platforms.
Take a look at our tutorial on embedding social media feeds and you can start getting the most out of social media marketing.
21. Create Shoppable Instagram Feeds
A fantastic way to encourage sales is to sell your products directly from your Instagram posts.
Although Instagram comes with a shopping feature, it’s limited to physical goods and you can’t use it from every country.
On top of that, you need to pass some strict guidelines to join Instagram shopping.
Want to skip this long and complicated process? Instagram Feed Pro has you covered.
Using this Instagram feed plugin, you can easily embed shoppable Instagram feeds to your WordPress site.
People can then check out beautiful Instagram posts promoting your products directly on your site. And if they want to go and buy that product, all they have to do is click on the Instagram post.
You can see how easy that is by checking out our tutorial on setting up Instagram shopping for your website.
22. Interact With Your Followers
Looking for a simple way to get tons of engagement on Instagram? You can try interacting with your followers.
Interactions can help you build a relationship with your Instagram followers in no time. And with a good relationship, people will be much more likely to engage with your brand or make a purchase.
As a result, you can get more likes, comments, and sales from Instagram users.
Best of all, it’s super easy to use this Instagram marketing tip for your business. To get more interactions on Instagram, you can try these:
- Respond to questions in the comments
- Like and pin comments under your posts
- Use your caption to ask questions
- Post a quiz using your Instagram story
- Comment on the posts of other popular accounts
With these organic interactions, you’ll have an easy time turning Instagram followers into dedicated customers.
Plus, you can take things to the next level and get your customers to promote your brand for you!
To discover how you can do that, check out our guide on turning customers into brand ambassadors.
23. Celebrate Instagram Milestones
Our next Instagram marketing tip is to celebrate your milestones. It’s a great way to get tons of likes and comments on Instagram.
If you’ve just reached an important milestone, like an anniversary or a large number of Instagram followers, you can throw a small celebration on Instagram.
That way, you can include your Instagram followers in your success and show appreciation for their help.
At the same time, a milestone also shows your followers that your business is making progress.
You can even organize a giveaway as a celebration to give back to your loyal customers.
Not only does it build brand loyalty, but people can also see that they’ll benefit if your business is successful.
As a bonus, they’re likely to keep following you on Instagram to take part in the next milestone celebration.
Want to get tons of engagement for your next milestone? Just follow this guide on how to organize an online giveaway.
24. Embed Instagram Widgets on Your Site
With Instagram widgets, you can show engaging Instagram posts to everyone visiting your website.
It’s an easy way to reach lots of people with your Instagram content. In exchange, you can get likes, comments, and follows from all the people visiting your site.
You just need the Instagram Feed Pro plugin, and it’ll be super easy to add Instagram content to the widget-ready areas of your website.
Using this plugin, you can have Instagram feeds, posts, carousels, shoppable feeds, video galleries, and much more on your website widgets.
Plus, the plugin will automatically inherit the design of your site. That means your Instagram widgets will perfectly match your branding.
To begin right away, you can check out this post where we show you how to embed Instagram widgets.
25. Check Your Instagram Insights
Want your Instagram marketing strategy to be effective? Then Instagram Insights can help you out.
Using this free tool, you can easily check important data for your Instagram account. Using this data, you can see if your current marketing strategy is working or not.
On top of that, you can also see the number of accounts you reached, impressions, total followers, earnings, and much more.
With this information, you can clearly see if your marketing strategy is working or not. Then, you can focus on the strategies that are bringing you results and rework the ones that aren’t.
Give this social media analytics tool a try, and you can quickly make your Instagram marketing more effective.
And that’s it!
This was our list of Instagram marketing tips that are proven to get you more followers, boost your engagement, and increase your sales.
All you need is a strategy that works, and you can use Instagram to take your business to another level.
Give these Instagram marketing tips a try and you can easily get tons of likes, comments, and followers on Instagram.
If you really want to get the most out of Instagram, then Instagram Feed Pro is an amazing tool that you can use.
As it’s the best Instagram feed plugin in the market, you can create, customize, and embed Instagram feeds on your website in just a few simple clicks.
With Instagram feeds on your site, you can boost your conversions, get more followers, increase your sales, and much more.
Stop waiting and give Instagram Feed Pro a try today.
Want to take it a step further?
You can grab the All Access Bundle from Smash Balloon and get the best social media feed plugins for Facebook, Instagram, YouTube, and Twitter in a discounted package.
Then you can use them all unlimited times on unlimited websites!
Looking for a way to boost your online store? We’ve got a list of the best WooCommerce plugins to help you out.
Don’t forget to check out our easy tips to promote your business on Facebook if you want to expand your social media marketing strategy.