Are you looking for social media marketing tips for your small business?
With billions of active users, social media is massive, and it’s here to stay. And when it comes to marketing, it’s a cheap and effective way to reach lots of people.
But with so many other businesses already out there on the internet, it might be tough to stand out.
And that’s what we’re here for. Today, we’re giving you our tried-and-tested strategies that will help your business grow using social media marketing.
Here’s what we’ll talk about in this guide. You can just click on a section that you want to skip to:
- Post Relevant Content
- Create a Community on Facebook
- Post Social Media Feeds on Your Site
- Post Visual Content
- Create a Social Media Landing Page
- Interact With People
- Use Videos and Livestreams
- Send Push Notifications
- Use Trending Twitter Hashtags
- Use Affiliate Marketing
- Pay Attention to Analytics
- Add Social Media Widgets to Website
Let’s get started!
Why Use Social Media Marketing for Your Business?
If you want a budget-friendly way of reaching tons of people, then social media marketing is one of the best options out there.
After all, there are 4.74 billion social media users out there! And if you do social media marketing the right way, you can easily find users who are interested in your brand.
The best part? Social media marketing is 3x less expensive than other ways of promoting your business.
Even if you don’t have a massive budget, you can reach thousands of customers and start growing your business.
But 97% of marketers are already on social media to try and get more customers. And if social media users can’t find your brand online, they’ll move on to your competitors instead.
To help you out, we’ve listed out the best social media marketing tips to get you started.
All you have to do is follow these hacks and your small business can start competing with the big guys in no time.
Let’s take a look at them below:
10+ Social Media Marketing Tips for Your Small Business
Let’s take a look at our social media marketing tips to help your business grow. Don’t worry — they’re all super easy, so you’ll have a dedicated social media following in no time.
1. Post Relevant Content
A great tip for social media marketing is to post relevant content. And you need to post that content at the right time.
Instead of just advertising your products, you can make posts that are relevant to the interests of your followers. This way, you’ll get more interactions, and people will keep following you for similar content.
Before making a social media post, stop and think if your customers would find this:
- Or informative
You also need to make sure that you’re posting your content at the right time.
People are usually on social media during the afternoon. So you can schedule your content to be posted at that time.
For example, the best time for marketing directly to consumers on Twitter is from 12 PM to 1 PM on Mondays to Wednesdays.
But if your clients are other businesses, the ideal time to post is between 11 AM to 1 PM on Mondays and Thursdays.
And there are different times for the other social media platforms. All you need to do is change your posting schedule to fit those times, and you can reach more people.
For more information, you can check out our guide on the best time to post on social media.
2. Create a Community on Facebook
Facebook is easily the most popular social media platform on the globe, with 2.89 billion active users.
And starting a Facebook group for your business is a great way to create a community and reach all these people.
With a Facebook group, you can get a close-knit community of people who are interested in your products. You’ll then have a place to market your products and easily get sales.
You can also use a Facebook group to build a relationship with your customers. This way, you can even turn them into brand ambassadors.
And there’s a way to get more benefits from your Facebook group. You can embed your Facebook group feed on your website.
This way, you can show visitors that you’ve got an active community on Facebook. Since people on your website are already interested in your brand, they’re very likely to join.
You can do all this in a few simple steps using the Facebook Feed Pro plugin.
The plugin allows you to embed your Facebook group on your site within minutes — no coding knowledge necessary.
All your Facebook feeds will automatically inherit your website’s design and perfectly match your branding.
On top of that, you can use the live editor to easily and accurately customize your Facebook feeds. You’ll be able to set the color, layout, margins, background, font, header style, and a lot more.
As a bonus, the plugin will automatically match the looks of your website. That means your Facebook group feeds will fit your branding.
And that’s just the start. You can embed other Facebook content on your website, such as Facebook carousels, videos, livestreams, and more.
The best part is that you’ll also have access to a support team of WordPress experts to help you every step of the way.
Go ahead and add the Custom Facebook Feed Pro plugin and watch your Facebook group grow in size and engagement.
3. Post Social Media Feeds on Your Site
Another simple hack to boost followers and get tons of interactions is to add your social media feeds on your site.
Instead of just telling them to follow you or share your posts, you’re showing them interesting social media content.
At the same time, showing relevant social media posts on your website is a great way to make your website more engaging.
With the help of a social feed, you can even show that real social media users talk about your brand. This can work as social proof which convinces website visitors to follow you.
And if you want to post feeds with content all major social platforms, you can use the Social Wall Pro plugin
With this plugin, you can show posts from Facebook, Instagram, Twitter, and YouTube on your website. And you can even show them all on a single feed!
So, your visitors can see and interact with all of your social media content directly from your website.
Despite all the different social media posts on your website, Social Wall Pro will keep your feeds lightning fast. So, your pages will load faster, and your website SEO will improve.
The best part? You can get Social Wall Pro, along with the best social media feed plugins in a single discounted package.
All you have to do is grab the All-Access Bundle today!
To learn more, take a look at this guide on how to embed social media feeds on your website.
4. Post Visual Content
Did you know that you can boost views on social media by 45% just by adding videos and images?
You can show photographs, funny memes & GIFs, infographics, tutorials, motivational quotes/posters, and so on to get tons of views with ease.
And if you want a place to post that visual content, the best option is Instagram. Since this platform is just for photos and videos, your visual content can reach lots of people.
Want to kickstart your Instagram marketing? You can display a feed of your Instagram posts on your website.
Your visitors can then see and interact with your visual posts and follow you on Instagram more for. Plus, your website can keep visitors engaged for much longer.
For an easy way to do that, you have the best Instagram feed plugin for WordPress: Instagram Feed Pro.
Using this plugin, you can create, customize and post feeds with beautiful Instagram photos and videos in just minutes.
Since the plugin is super lightweight, there’s no need to worry about all the visual content slowing down your site. Instagram Feed Pro can make sure that your feeds and pages load super fast.
You can also customize your Instagram feeds and freely change the colors, font, feed layout, margins, size, and much more.
Plus, your Instagram feeds will automatically copy the design of your website, so they’ll perfectly match your branding.
Want to embed beautiful Instagram feeds on your site? Get Instagram Feed Pro right away!
To get started with visual content for social media, you can take a look at our guide on the best visual content creation tools.
5. Create a Social Media Landing Page
If you want to convert visitors into followers with ease, you can create a landing page to promote your social media accounts.
It’s a great way to highlight your best social media content and create a great first impression in your visitors.
Plus, you can even show engaging graphics, call-to-action text, buttons, and more to convince visitors to follow you.
If you want to create landing pages on your site with ease, you can just use SeedProd.
As the best landing page builder and site editor for WordPress, SeedProd can help you create landing pages in just a few simple clicks — no need to touch a single line of code.
With the help of a drag-and-drop editor, you can design a beautiful page to promote your social media content.
In fact, SeedProd comes with special content blocks to show content from Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
Since the plugin is so lightweight, you can create beautiful social media landing pages that load lightning-fast.
As a bonus, SeedProd comes with 150+ page templates that you can choose from. Just select the template you prefer and your landing page is ready to go.
Go ahead and get SeedProd so you can create beautiful landing pages to promote your social posts.
And if you want to get started, check out our detailed SeedProd review here.
6. Interact With People
A simple and effective part of social media marketing is simply to talk with people.
By interacting with people, you can leave them with a positive impression of your brand. Then, they’re more likely to engage with you and even promote you on social media.
At the same time, it will also help you build a relationship and turn them into dedicated customers.
To get started, you can answer people’s questions, create polls, start discussions, run quizzes, and more.
In fact, interactions can be as simple as sharing their posts when they are relevant to your business. For example, you can share social media posts of people interacting with your product.
This way, you can show your followers that real people out there are enjoying your products. So, people will be more likely to buy from you.
And if you share this kind of user-generated content (UGC), you can convert even more people into customers.
To do that, you can embed social media feed widgets on your website to showcase user-generated content.
7. Use Videos and Livestreams
Here’s an interesting fact: 80% of marketers have said that video content helped them boost sales.
Instead of just telling people about your products with a text post, you can use videos to show why they should buy from you.
Plus, all you need is your smartphone to make videos and promote your business. To help you get started, here are a few quick tips to make popular videos:
- Start your video with a hook
- Make sure you’re getting enough light
- Use eye-catching thumbnails
- Shoot plenty of takes and use the best one
- Try using video editing tools like DaVinci Resolve
- Remove background noise with audio tools like Audacity
You can then post all of your videos on your YouTube channel. Since it’s the biggest platform for video content on the internet, you reach a lot of people this way.
If you want to promote your YouTube channel and get tons of views, an easy way is to embed YouTube feeds with YouTube Feed Pro.
With this plugin, you can embed videos from your channel, livestreams, favorites list, YouTube playlists, and a lot more.
What’s more, adding relevant videos from YouTube on your website is a great way to make it more engaging.
Plus, YouTube Feed Pro will only load video once your visitor clicks on it. That means you can show as much video content as you want and your site will still be as fast as ever.
Ready to promote your YouTube channel? Get your copy of YouTube Feed Pro here.
If you want to learn more, check out our guide on how to embed your YouTube videos on your website.
8. Send Push Notifications
If you want people to check out your social media content, an easy solution is to send them push notifications.
With push notifications, you can reach people even when they’re not on your site or social media pages. Then, you can ask them to visit your social media pages, follow you, or even join your online communities.
So, you can turn people into social media followers and get more interactions.
To do this without any hassle, give PushEngage a shot.
Using PushEngage, you can start sending push notifications to people in just a few clicks — no need to touch a single line of code.
You can even create push notification campaigns for people that are new to your brand. By sending a series of targeted notifications, you can turn people into dedicated social media followers.
Plus, PushEngage can send dynamic notifications reaches the right person at the right time so they’ll check out your social media content.
And you can even track the performance of your notifications with its analytics feature. So, you can clearly see how effective your push notifications are for social media marketing.
If you want to send push notifications to promote your social media, get PushEngage for your site here.
9. Use Trending Twitter Hashtags
The next social media marketing tip is to use trending Twitter hashtags.
When a hashtag on Twitter is trending, this means many people are talking about it. When you include relevant trending hashtags on your tweets, you can join these conversations.
By talking about viral hashtags, you’ll have a better chance of reaching more people and converting them into followers.
And if the trending topic is relevant to your brand, you can reach people who might be interested in your products. So, you can find more potential customers this way.
As an extra step, you can even embed Twitter hashtag feeds so your website visitors will also see these posts.
This is a great way to showcase relevant tweets on your site to make it more engaging. At the same time, you can also turn site visitors into Twitter followers.
With the Twitter Feed Pro plugin, you can embed beautiful hashtag feeds on your site in just a few easy clicks.
You can use this plugin to add Tweets from your profile, hashtags, search results, Twitter lists, and more. As a result, you can have a variety of Twitter content on your site.
Plus, the plugin will automatically update your feed whenever there are new tweets. So you don’t have to worry about manually adding new tweets anymore.
All you have to do is follow a 3-step guided flow and you can have social feeds that showcase your Twitter content — it’s that easy!
If you want to show relevant tweets and boost your following, get Twitter Feed Pro for your site!
For a quick start, check out our guide on how to embed Twitter hashtag feeds on your website.
10. Use Affiliate Marketing
With over 80% of brands using affiliate marketing, it has become a popular way for businesses to reach new people.
After all, you can get someone else to promote your brand for you.
On top of boosting sales, affiliate marketing can also help your small business get tons of attention on social media.
In fact, social media is full of personalities with lots of followers and working with them can help your brand as well.
All you have to do is work with a popular influencer and have them promote your brand. This will expose your brand to the influencer’s massive userbase.
If you’re ready to get started, you can use these affiliate networks to reach online influencers:
What’s more, there’s a simple way to kickstart your affiliate marketing in just minutes: AffiliateWP.
As an affiliate marketing plugin for WordPress, you can use AffiliateWP to convert website visitors into marketers who’ll help promote your business.
With the help of its user-friendly dashboard and regular reports, you can easily track how each of your affiliates are doing.
Plus, you get extra features like vanity coupons, custom landing pages, 1-click payout, affiliate QR codes, and much more.
Get AffiliateWP today and start promoting your brand on social media right away.
For more details, you can take a look at our guide on how to use AffiliateWP for social media marketing.
11. Pay Attention to Analytics
An important social media marketing tip for small businesses is to pay attention to analytics.
All the major social media sites give you analytics tools to see how you are doing. You can use those tools to see whether your current social media strategy is working or not.
If the analytics show that you’re not getting the results you want, then you can try different marketing tactics.
But if the analytics show good results, then you can focus on your current strategy and get even better results.
For example, let’s say you organize a targeted giveaway on Twitter. You can then check the analytics and see how effective it was. After that, you can decide if you want to do another in the future.
Plus, you can also find out when your users are active. And then you can adjust your posting time to make sure you’re reaching your audience.
If you want to get started with analytics, check out our list of the best social media analytics tools.
12. Add Social Media Widgets to Website
Finally, you use widgets to show your social media content directly on your sidebar or footer.
By doing that, your social media posts can always be visible to people on your site. And since more people see your posts, you’ll get more interactions and followers.
With the Social Wall Pro plugin, you can add social media widgets from all the major platforms in just a few minutes.
Like with the other social media feed plugins we talked about, Social Wall Pro will copy the look of your website. As a result, you can get social media widgets that will perfectly match your branding.
For a quick start, check out our guide on how to add social media widgets to your website.
And that’s it!
Those were our social media marketing tips for small businesses. Hopefully, this will show you how to get more followers, boost engagement, and turn people into dedicated customers.
Once you know what to do, all this can be super easy. You can just follow our proven tips, and you can improve your social media marketing starting today.
Ready to grow your social media marketing? Get the All Access Bundle today!
If you want to convert website visitors into customers more effectively, take a look at these amazing Facebook testimonial ideas.