13+ Social Media Marketing Tips for Small Businesses (+ Examples)
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13+ Social Media Marketing Tips for Small Businesses (+ Examples)

Social Media Marketing Tips for Small Businesses

Are you looking for social media marketing tips for your small business?

With billions of active users, social media is massive, and it’s here to stay. And when it comes to marketing, it’s a cheap and effective way to reach lots of people.

But with so many other businesses already out there on the internet, it might be tough to stand out.

And that’s what we’re here for. Today, we’re giving you our tried-and-tested strategies that will help your business grow using social media marketing.

Here’s what we’ll talk about in this guide. You can just click on a section that you want to skip to:

Let’s get started!

Why Use Social Media Marketing for Your Business?

If you want a budget-friendly way of reaching tons of people, then social media marketing is one of the best options out there.

After all, there are 4.74 billion social media users out there! And if you do social media marketing the right way, you can easily find users who are interested in your brand.

The best part? Social media marketing is 3x less expensive than other ways of promoting your business.

Even if you don’t have a massive budget, you can reach thousands of customers and start growing your business.

With billions of active users on social media every day, it’s no surprise that 97% of marketers are currently using social media as a part of their marketing strategies.

Teamwork Solutions

To help you out, we’ve listed the best social media marketing tips to get you started.

All you have to do is follow these hacks, and your small business can start competing with the big guys in no time.

Let’s take a look at them below:

10+ Social Media Marketing Tips for Your Small Business

Let’s take a look at our social media marketing tips to help your business grow. Don’t worry — they’re all super easy, so you’ll have a dedicated social media following in no time.

1. Post Relevant Content

A great tip for social media marketing is to post relevant content. And you need to post that content at the right time.

Instead of just advertising your products, you can make posts that are relevant to the interests of your followers. This way, you’ll get more interactions, and people will keep following you for similar content.

Before making a social media post, stop and think if your customers would find this:

  • Helpful
  • Entertaining
  • Or informative

You also need to make sure that you’re posting your content at the right time.

People are usually on social media during the afternoon. So you can schedule your content to be posted at that time.

best time to post on twitter

For example, the best time for marketing directly to consumers on Twitter is from 9 AM to 2 PM on Tuesdays and Thursdays and 9 AM to 1 PM on Wednesdays.

On Fridays, however, the best time is from 9 AM to Noon.

And there are different times for all social media platforms. All you need to do is change your posting schedule to fit those times, and you can reach more people.

For more information, you can check out our guide on the best time to post on social media.

2. Create a Community on Facebook

Facebook is easily the most popular social media platform on the globe, with 2.89 billion active users.

Starting a Facebook group for your business is a great way to create a community and reach all these people.

facebook group example

With a Facebook group, you can get a close-knit community of people who are interested in your products. You’ll then have a place to market your products and easily get sales.

You can also use a Facebook group to build a relationship with your customers. This way, you can even turn them into brand ambassadors.

And there’s a way to get more benefits from your Facebook page or group. You can embed your Facebook group feed on your website.

This way, you can show visitors that you’ve got an active community on Facebook. Since people on your website are already interested in your brand, they’re very likely to join.

You can do all this in a few simple steps using the Facebook Feed Pro plugin.

custom facebook feed pro plugin

The plugin allows you to embed your Facebook group on your site within minutes — no coding knowledge necessary.

All your Facebook feeds will automatically inherit your website’s design and perfectly match your branding.

On top of that, you can use the live editor to easily and accurately customize your Facebook feeds. You’ll be able to set the color, layout, margins, background, font, header style, and a lot more.

example of facebook feed

As a bonus, the plugin will automatically match the looks of your website. That means your Facebook group feeds will fit your branding.

And that’s just the start. You can embed other Facebook content on your website, such as Facebook carousels, videos, livestreams, and more.

The best part is that you’ll also have access to a support team of WordPress experts to help you every step of the way.

Go ahead and add the Custom Facebook Feed Pro plugin and watch your Facebook group grow in size and engagement.

3. Post Social Media Feeds on Your Site

Another simple hack to boost followers and get tons of interactions is to add your social media feeds on your site.

Instead of just telling them to follow you or share your posts, you’re showing them interesting social media content.

example of social wall

At the same time, showing relevant social media posts on your website is a great way to make your website more engaging.

With the help of a social feed, you can even show that real social media users talk about your brand. This can work as social proof, which convinces website visitors to follow you.

And if you want to post feeds with content from all major social platforms, you can use the Social Wall Pro plugin

social wall pro plugin smash balloon

With this plugin, you can show posts from Facebook, Instagram, Twitter, and YouTube on your website. And you can even show them all on a single feed!

So, your visitors can see and interact with all of your social media content directly from your website.

Despite all the different social media posts on your website, Social Wall Pro will keep your feeds lightning fast. So, your pages will load faster, and your website SEO will improve.

speed optimizer

The best part? You can get Social Wall Pro, along with the best social media feed plugins in a single discounted package.

All you have to do is grab the All-Access Bundle today!

To learn more, take a look at this guide on how to embed social media feeds on your website.

4. Post Visual Content

Did you know that you can boost views on social media by 45% just by adding videos and images?

You can show photographs, funny memes & GIFs, infographics, tutorials, motivational quotes/posters, and so on to get tons of views with ease.

post video content online

And if you want a place to post that visual content, the best option is Instagram. Since this platform is just for photos and videos, your visual content can reach lots of people.

Want to kickstart your Instagram marketing? You can display a feed of your Instagram posts on your website.

Your visitors can then see and interact with your visual posts and follow you on Instagram more for. Plus, your website can keep visitors engaged for much longer.

For an easy way to do that, you have the best Instagram feed plugin for WordPress: Instagram Feed Pro.

best instagram feed pro plugin

Using this plugin, you can create, customize, and post feeds with beautiful Instagram photos and videos in just minutes.

Since the plugin is super lightweight, there’s no need to worry about all the visual content slowing down your site. Instagram Feed Pro can make sure that your feeds and pages load super fast.

You can also customize your Instagram feeds and freely change the colors, font, feed layout, margins, size, and much more.

example of live instagram feed

Plus, your Instagram feeds will automatically copy the design of your website, so they’ll perfectly match your branding.

Want to embed beautiful Instagram feeds on your site? Get Instagram Feed Pro right away!

To get started with visual content for social media, you can take a look at our guide on the best visual content creation tools.

5. Use Short-Form Videos

Another great way to get the most out of social media is to post short videos on different online video platforms.

On top of being easier to make, bite-sized videos are also quick and easy to watch for your audience. As a result, you can get more views and interactions in no time.

tiktok example of video feed

Ready to get started with short videos on social media? While you can post YouTube shorts or Instagram reels, TikTok is easily the #1 social platform when it comes to short-form videos.

And the best part is that you can easily get more views on TikTok with a simple trick.

All you have to do is embed TikTok feed on your website with the help of TikTok Feed Pro.

tiktok feed pro homepage

In just a few clicks, you can start engaging website visitors with the help of beautiful TikTok feeds on your website.

Just follow the 3-step guided flow, and the plugin will take you through the process of creating, customizing, and embedding TikTok feeds.

guided flow for tiktok feed pro

On top of that, all the feeds you create will look beautiful right away since the plugin will automatically copy your website’s design.

TikTok Feed Pro also comes with pre-built templates as well as a real-time customizer to create unique TikTok feeds in no time. You can freely change your layout, header design, button design, filters, and more.

Since the plugin is lightweight, you can embed tons of TikTok videos on your site, and everything will load as fast as ever.

tiktok feed example

Plus, you can reach out to the expert support team whenever you have any questions or need any help. As a result, it’s easy to see how TikTok Feed Pro is the fastest-growing TikTok feed plugin out there.

Ready to embed TikTok videos on your site? Get your copy of TikTok Feed Pro here.

For more details, you can check out this guide on how to embed TikTok feeds on your WordPress website.

6. Create a Social Media Landing Page

If you want to convert visitors into followers with ease, you can create a landing page to promote your social media accounts.

It’s a great way to highlight your best social media content and create a great first impression on your visitors.

Plus, you can even show engaging graphics, call-to-action text, buttons, and more to convince visitors to follow you.

If you want to create landing pages on your site with ease, you can just use SeedProd.

seedprod site builder homepage

As the best landing page builder and site editor for WordPress, SeedProd can help you create landing pages in just a few simple clicks — no need to touch a single line of code.

With the help of a drag-and-drop editor, you can design a beautiful page to promote your social media content.

In fact, SeedProd comes with special content blocks to show content from Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

seedprod add facebook content

Since the plugin is so lightweight, you can create beautiful social media landing pages that load lightning-fast.

As a bonus, SeedProd comes with 150+ page templates that you can choose from. Just select the template you prefer, and your landing page is ready to go.

Go ahead and get SeedProd so you can create beautiful landing pages to promote your social posts.

And if you want to get started, check out our detailed SeedProd review here.

7. Interact With People

A simple and effective part of social media marketing is simply to talk with people.

By interacting with people, you can leave them with a positive impression of your brand. Then, they’re more likely to engage with you and even promote you on social media.

interact with people online

At the same time, it will also help you build a relationship and turn them into dedicated customers.

To get started, you can answer people’s questions, create polls, start discussions, run quizzes, and more.

In fact, interactions can be as simple as sharing their posts when they are relevant to your business. For example, you can share social media posts of people interacting with your product.

This way, you can show your followers that real people out there are enjoying your products. So, people will be more likely to buy from you.

And if you share this kind of user-generated content (UGC), you can convert even more people into customers.

To do that, you can embed social media feed widgets on your website to showcase user-generated content.

8. Use Videos and Livestreams

Here’s an interesting fact: 80% of marketers have said that video content helped them boost sales.

Instead of just telling people about your products with a text post, you can use videos to show why they should buy from you.

example of video marketing online

Plus, all you need is your smartphone to make videos and promote your business. To help you get started, here are a few quick tips to make popular videos:

  • Start your video with a hook
  • Make sure you’re getting enough light
  • Use eye-catching thumbnails
  • Shoot plenty of takes and use the best one
  • Try using video editing tools like DaVinci Resolve
  • Remove background noise with audio tools like Audacity

You can then post all of your videos on your YouTube channel. Since it’s the biggest platform for video content on the internet, you reach a lot of people this way.

If you want to promote your YouTube channel and get tons of views, an easy way is to embed YouTube feeds with YouTube Feed Pro.

youtube feed pro plugin smash balloon

With this plugin, you can embed videos from your channel, livestreams, favorites list, YouTube playlists, and a lot more.

What’s more, adding relevant videos from YouTube on your website is a great way to make it more engaging.

example of live youtube feed

Plus, YouTube Feed Pro will only load video once your visitor clicks on it. That means you can show as much video content as you want, and your site will still be as fast as ever.

Ready to promote your YouTube channel? Get your copy of YouTube Feed Pro here.

If you want to learn more, check out our guide on how to embed your YouTube videos on your website.

9. Send Push Notifications

If you want people to check out your social media content, an easy solution is to send them push notifications.

With push notifications, you can reach people even when they’re not on your site or social media pages. Then, you can ask them to visit your social media pages, follow you, or even join your online communities.

So, you can turn people into social media followers and get more interactions.

To do this without any hassle, give PushEngage a shot.

best push notification software pushengage

Using PushEngage, you can start sending push notifications to people in just a few clicks — no need to touch a single line of code.

You can even create push notification campaigns for people who are new to your brand. By sending a series of targeted notifications, you can turn people into dedicated social media followers.

Plus, PushEngage can send dynamic notifications that reach the right person at the right time so they’ll check out your social media content.

push notification example

And you can even track the performance of your notifications with its analytics feature. So, you can clearly see how effective your push notifications are for social media marketing.

If you want to send push notifications to promote your social media, get PushEngage for your site here.

10. Use Trending Twitter Hashtags

The next social media marketing tip is to use trending Twitter hashtags.

When a hashtag on Twitter is trending, this means many people are talking about it. When you include relevant trending hashtags in your tweets, you can join these conversations.

social media tips for small business use trending hashtags

By talking about viral hashtags, you’ll have a better chance of reaching more people and converting them into followers.

And if the social media trend is relevant to your brand, you can reach people who might be interested in your products. So, you can find more potential customers this way.

As an extra step, you can even embed Twitter hashtag feeds so your website visitors will also see these posts.

hashtag twitter feed example

This is a great way to showcase relevant tweets on your site to make it more engaging. At the same time, you can also turn site visitors into Twitter followers.

With the Twitter Feed Pro plugin, you can embed beautiful hashtag feeds on your site in just a few easy clicks.

twitter feed pro homepage

You can use this plugin to add Tweets from your profile, hashtags, search results, Twitter lists, and more. As a result, you can have a variety of Twitter content on your site.

Plus, the plugin will automatically update your feed whenever there are new tweets. So, you don’t have to worry about manually adding new tweets anymore.

All you have to do is follow a 3-step guided flow, and you can have social feeds that showcase your Twitter content — it’s that easy!

3-step guided flow twitter

If you want to show relevant tweets and boost your following, get Twitter Feed Pro for your site!

For a quick start, check out our guide on how to embed Twitter hashtag feeds on your website.

11. Use Affiliate Marketing

With over so mnay using affiliate marketing, it has become a popular way for businesses to reach new people. After all, you can get someone else to promote your brand for you.

According to a study by Forrester Consulting and commissioned by Rakuten Advertising, 81% of advertisers and 84% of publishers have reported leveraging an affiliate program. That number is increasing year-over-year (YoY).


On top of boosting sales, affiliate marketing can also help your small business get tons of attention on social media.

In fact, social media is full of personalities with lots of followers, and working with them can help your brand as well.

All you have to do is work with a popular influencer and have them promote your brand. This will expose your brand to the influencer’s massive user base.

If you’re ready to get started, you can use these affiliate networks to reach online influencers:

  • FlexOffers
  • BuzzSumo
  • ShareASale
  • Awin

What’s more, there’s a simple way to kickstart your influencer marketing campaign in just minutes: AffiliateWP.

affiliatewp plugin

As an affiliate marketing plugin for WordPress, you can use AffiliateWP to convert website visitors into marketers who’ll help promote your business.

With the help of its user-friendly dashboard and regular reports, you can easily track how each of your affiliates is doing.

Plus, you get extra features like vanity coupons, custom landing pages, 1-click payout, affiliate QR codes, and much more.

Get AffiliateWP today and start promoting your brand on social media right away.

For more details, you can take a look at our guide on how to use AffiliateWP for social media marketing.

12. Pay Attention to Analytics

An important social media marketing tip for small businesses is to pay attention to analytics.

All the major social media sites give you analytics tools to track your metrics and see how you are doing. You can use those tools to see whether your current social media strategy is working or not.

If the analytics show that you’re not getting the results you want, then you can try different marketing tactics.

But if the analytics show good results, then you can focus on your current strategy and get even better results.

For example, let’s say you organize a targeted giveaway on Twitter. You can then check the analytics and see how effective it was. After that, you can decide if you want to do another in the future.

Plus, you can also find out when your users are active. And then you can adjust your posting time to make sure you’re reaching your audience.

Analytics can also help you learn more about your target audience’s demographics and real-time habits. That way, you can optimize your content strategy and boost your engagement.

If you want to get started with analytics, check out our list of the best social media analytics tools.

13. Add Social Media Widgets to Websites

You can also use widgets to show your social media content directly on your sidebar or footer.

By doing that, your social media posts can always be visible to people on your site. And since more people see your posts, you’ll get more interactions and followers.

social wall pro example

With the Social Wall Pro plugin, you can add social media widgets from all the major platforms in just a few minutes.

Like with the other social media feed plugins we talked about, Social Wall Pro will copy the look of your website. As a result, you can get social media widgets that will perfectly match your branding.

For a quick start, check out our guide on how to add social media widgets to your website.

14. Respond to Online Reviews

By replying to online reviews of your brand, you can give your digital marketing plan a boost and grow your social media presence.

Whenever someone leaves a positive review of your business, you can leave a response thanking them. Using that response, you can also let them know that they can reach you on social media.

social media marketing example

Just like that, your new customers can follow you on social media. Since you’re creating a positive impression of your brand, they’re much more likely to engage with you in the future as well.

As you can see, this can be an effective social media marketing strategy — especially for small business owners.

What’s more, you can even add social media review widgets to your website to drive sales and boost engagement rates.

google review grid example

Dealing with negative reviews online? With the right trick, you can even convert those into positive reviews and improve your brand awareness.

For more details, check out our guide on how to respond to negative reviews of your business online.

And that’s it!

Those were our social media marketing tips for small businesses. Hopefully, this will show you how to get more followers, boost engagement, and turn people into dedicated customers.

Once you know what to do, all this can be super easy. You can just follow our proven tips, and you can improve your social media marketing starting today.

Ready to grow your social media marketing? Get the All Access Bundle today!

If you want to convert website visitors into customers more effectively, take a look at these amazing Facebook testimonial ideas.

Essential Social Media Marketing Tips and Tricks

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author avatar
Sajjan Sharma Senior Writer
Sajjan has been writing about WordPress, social media marketing, and online businesses for over 10 years. His professional interests extend to include influencer marketing, content curation and digital marketing strategies.

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