Want to use social proof to build your brand’s credibility and boost customer conversions? We get it.
Since online product reviews can skyrocket conversion rates by 270%, it’ll turbocharge your sales if you display customer product reviews on your website. After all, people trust customer reviews more than they trust advertisements.
But what if your customer reviews are posted in your social media accounts only?
Do you hire a professional to help you publish them on your WordPress? Or do you ask existing reviewers to post another review on your website?
Newsflash: You don’t need to. There’s a better way.
In this article, you’ll learn about the easiest way to add social media review widgets to your website. Plus, we’ll show you some examples so you can start using the power of social proof to boost your business over time.
Before diving in, let’s talk about what a “social media review widget” is.
Or, you can click here to skip to the step-by-step tutorial.
What’s a Social Media Review Widget?
A widget allows you to add things to your website’s sidebar, footer and widget-ready areas.
What kinds of things can you add? With the help of widgets, you can display different features to your website, such as menus, contact forms, popular posts lists, banner ads and more useful content to your WordPress site.
You can see widgets in most websites you go to. For example, visit your favorite website and check out their sidebar area. See the blocks of content found in the sidebar? Those are widgets.
Basically, a social media review widget allows you to add social media reviews to your website’s widget-ready areas. Which areas, you ask? Your site’s sidebar and footer areas are the most common.
Customer reviews are usually posted in top social media platforms like Facebook, Instagram and Twitter. In this example, Facebook reviews posted on a website’s sidebar is considered a social media review widget.
How can you show social media reviews on your site? By using a trusted WordPress plugin. We’ll give you the step-by-step instructions in this guide.
Now that you know what social media review widgets are, the next part is talking about…
The #1 Social Media Reviews Platform
Before you add the social media review widget, you need to confirm which social media reviews you want to show on your site first.
As the most popular social media platform, Facebook is still the undefeated champion reaching 66% of Internet users. So if you’re running a business, maintaining an active Facebook page to increase customer engagement is a must for you.
Plus, with over 57% of shoppers saying that social media influences their buying behavior, it’s only natural to prioritize showing Facebook reviews on your brand’s website. After all, majority of buyers believe that Facebook is still the most influential.
That’s why in this post, we’ll give you the full instructions on the easiest way to add a Facebook review widget to your website.
Easiest Way to Make a Facebook Review Widget
In adding a Facebook review widget to WordPress, you can either:
- Embed manually, one by one: Spend lots of time copying-and-pasting single Facebook review codes — one by one; or,
- Use a plugin’s shortcode to display all reviews, automatically: Add your Facebook reviews to your website in less than 5 minutes.
The easiest way to add a Facebook review widget? Install an easy-to-use WordPress plugin like Smash Balloon’s Custom Facebook Feed Pro and add the Reviews extension so you can display Facebook reviews on your website easily.
As the most popular Facebook feed plugin for WordPress, Custom Facebook Feed Pro is newbie-friendly. You can customize its settings by checking or unchecking options.
Plus, there’s no need for you to edit code or hire a developer to help you — just install the plugin, add the Reviews extension and follow the tutorial in this post.
Worried about the plugin slowing down your site? With over 200,000 users and a positive 4.8/5 star rating, Custom Facebook Feed Pro is designed to be ultra fast.
You can add the plugin as a Facebook widget on your website’s widget-ready areas. Or, you can just paste the plugin’s shortcode right where you need the feed.
Using Custom Facebook Feed Pro also comes with the following features:
- Super easy to set up: Install the plugin, add Reviews extension and set everything up in less than 5 minutes.
- No technical knowledge required: It looks great on your site, right out of the box. And if you want to customize it, you can easily tweak its settings — even if you’re not tech-savvy!
- Responsive theme: It looks great on any screen size and on any device.
- SEO-friendly: Your Facebook reviews feed is embedded directly on your website, so it can also boost your SEO rankings.
- Ultra fast loading: The plugin efficiently requests data, so your Facebook reviews feed loads super fast as a widget on your site.
- Always updated: WordPress or Facebook updated their platforms? No worries. You can be sure that the plugin’s also updated in the right time to continue working smoothly with them.
See what else the plugin can do to improve your brand’s digital presence here.
Now, what if you want to add Instagram or Twitter reviews too? After all, you can only embed single Instagram posts or manual timelines on Twitter.
There’s an answer for that, too: Smash Balloon’s All-Access Bundle comes with Custom Facebook Feed Pro plugin, together with Instagram Feeds Pro, Twitter Feeds Pro and even YouTube Feeds Pro plugins.
How to Add Facebook Reviews Widget to WordPress
As mentioned, Facebook’s the number 1 social media platform for reviews. So, we’ll focus our tutorial on adding Facebook reviews widget to your site.
Ready to add Facebook reviews widget so you can use the power of social proof to supercharge your business? Start by following the tutorial below:
Step 1: Install and Activate Custom Facebook Feeds Plugin
To start adding Facebook review widget to your website, install the Custom Facebook Feed plugin and activate it on your website. Get your own copy here.
Don’t know how you can do this? Check out this guide on how to install a WordPress plugin for step-by-step instructions.
Step 2: Install and Activate Reviews Extension
Once you’ve activated the plugin, it’s time to get your own copy of Facebook Reviews extension here.
Download the plugin to your computer and install it on your WordPress using the same instructions here.
Step 3: Activate Your License Key
Done installing and activating both the Custom Facebook Feed plugin and the Reviews extension? Good. Now, you’ll now see the Facebook Feed menu appear in your dashboard. Go to Facebook Feed » Settings » License to enter your license key.
You can find this information in the emails you received from Smash Balloon when you got the Custom Facebook Feed Pro plugin and Reviews extension.
Once you’ve activated your license keys, click on Save Changes and move on to the next step.
Step 4: Connect Your Facebook Page
Next step is navigating to Configuration tab and clicking on the blue Connect a Facebook account button.
Since this tutorial’s all about adding a review widget to your WordPress, follow the on-screen instructions to display your Facebook page and connect it to the plugin.
Then, click on Save Settings to preserve your choice. Great. Now, your Facebook account is connected.
Step 5: Add Your Facebook Page to Reviews Feed
Once you’ve connected your Facebook account to the plugin, you can choose which Facebook page you’d like to display the reviews from.
First, choose from the pages you’ve connected to the plugin. Then, click the Make Primary Feed and Use for Reviews Feed buttons to show Facebook reviews from your chosen page.
To save your choice, click on Save Settings.
Step 6: Customize Your Facebook Reviews Feed
After connecting your Facebook page to the plugin, it’s time to customize your reviews feed so it’s consistent with your brand’s visual identity. First, scroll up to the topmost area of the settings area. Then, click on the Customize » General tabs.
In this area, you’re given lots of choices to customize your feed. Here, you can change your Facebook reviews feed’s width, height, padding and even background color.
Scroll down to see the most important part of this area: Reviews section. Under here, you can have control over the content of your reviews feed.
You can filter your reviews based on their star rating and change the size of the star icon. You can even hide negative recommendations so they won’t be displayed in your feed.
That’s not all! Under the Reviews section, you can also customize your feed’s header, “like” box and “load more” button on this page. The best part? You can easily change them by simply checking and unchecking boxes — no need for confusing code.
Don’t forget to click on Save Changes to make sure your choices are remembered by the plugin.
Step 7: Add Your Facebook Review Widget to Your Sidebar
You can add your Facebook review widget to your sidebar and footer sections. Since your sidebar is the most popular widget-ready area, we’ll dive into adding your Facebook review widget there.
Start by copying the plugin’s shortcode here:
Then, navigate to Appearance » Widgets from the WordPress dashboard. Look for the Text widget and drag it to your chosen sidebar area. In this tutorial, we’re placing the Text widget in the primary sidebar.
Inside the widget, paste your Facebook reviews shortcode and click Save.
Finally, when you check out your website’s sidebar, you can see your Facebook review widget displayed, like this:
Using the plugin’s shortcode to display all your Facebook reviews is much better than embedding single reviews manually, right? Now, you can easily show your chosen reviews on your WordPress, too.
3 Social Media Review Widget Examples
Already know how you can use Smash Balloon’s Custom Facebook Feed plugin to add review widgets to your website? Great! For more social media review widget examples, check them out below.
1. Add Instagram Product Review Posts from Real People
Aside from using words, customers can also use images to show their feelings about your brand. You can show an Instagram feed of your customers using your product by creating a branded hashtag. For example, Lululemon created the hashtag #thesweatlife to encourage their users to post on Instagram using this hashtag.
User-generated content (UGC) is more convincing since it features real people who actually use your products. So, how can you show this nicely curated feed of Instagram reviews in your website footer?
To display Instagram reviews using hashtags, check out this tutorial on how you can easily display an Instagram hashtag feed on your WordPress.
2. Show Twitter Testimonials from Happy Customers
Another way you can show valuable feedback from your happy customers is by showing your Twitter feed. By showing your Twitter feed, you can feature tweets that mention your Twitter username and display them on your website.
This way, your website visitors can see your Twitter reviews on your sidebar area. This is another great way to use social proof to boost your brand’s credibility — the more satisfied users you have, the more convinced your prospects will be to give you a chance.
You can also use Smash Balloon’s Custom Twitter Feeds Pro plugin to display a Twitter review widget on your website. Here’s the complete tutorial to help you do this.
3. Display Video Testimonials on Your Sidebar
Did you know that 4 times as many customers would rather watch a product video than read about it? So, displaying your video reviews on your WordPress can also help you get the attention of your site visitors.
And video reviews aren’t just helpful in standing out from the crowd. You can use them for customer conversion, too. After all, 2 out of 3 people are more likely to buy after watching a video testimonial.
For you to add a YouTube widget to your website, check out this step-by-step tutorial so you can do this for your brand.
So, there you have it! Through this post, you’ve now learned how you can easily display a social media review widget on your WordPress.
Start using the power of social proof to increase your credibility and boost your brand’s growth over time. Get Smash Balloon plugins now!