Want to add a review widget to your site so you can build your brand’s credibility and boost customer conversions? We get it.
Since online product reviews can skyrocket conversion rates by 270%, it’ll turbocharge your sales if you display customer product reviews on your website. After all, people trust customer reviews more than they trust advertisements.
But what if your customer reviews are posted in your social media accounts only?
Do you hire a professional to help you publish them on your WordPress? Or do you ask existing reviewers to post another review on your website?
Newsflash: You don’t need to. There’s a better way.
In this article, you’ll learn about the easiest way to add social media review widgets to your website. Plus, we’ll show you some examples so you can start using the power of social proof to boost your business over time.
Before diving in, let’s talk about what a “social media review widget” is.
Or, you can click here to skip to the step-by-step tutorial.
What’s a Social Media Review Widget?
A widget allows you to add things to your website’s sidebar, footer, and widget-ready areas.
What kinds of things can you add? With the help of widgets, you can display different features to your website, such as menus, contact forms, popular posts lists, banner ads, and more useful content to your WordPress site.
You can see widgets on most websites you go to. For example, visit your favorite website and check out their sidebar area. See the blocks of content found in the sidebar? Those are widgets.
Basically, a social media review widget allows you to add social media reviews to your website’s widget-ready areas. Which areas, you ask? Your site’s sidebar and footer areas are the most common.
Customer reviews are usually posted on top social media platforms like Facebook, Instagram, and Twitter. In this example, Facebook reviews posted on a website’s sidebar are considered a social media review widget.
How can you show social media reviews on your site? By using a trusted WordPress plugin. We’ll give you the step-by-step instructions in this guide.
Now that you know what social media review widgets are, the next part is talking about…
The #1 Social Media Reviews Platform
Before you add the social media review widget, you need to confirm which social media reviews you want to show on your site first.
As the most popular social media platform, Facebook is still the undefeated champion reaching 66% of Internet users. So if you’re running a business, maintaining an active Facebook page to increase customer engagement is a must for you.
Plus, with over 57% of shoppers saying that social media influences their buying behavior, it’s only natural to prioritize showing Facebook reviews on your brand’s website. After all, the majority of buyers believe that Facebook is still the most influential.
That’s why in this post, we’ll give you the full instructions on the easiest way to add a Facebook review widget to your website.
Easiest Way to Make a Facebook Review Widget
In adding a Facebook review widget to WordPress, you can either:
- Embed manually, one by one: Spend lots of time copying-and-pasting single Facebook review codes — one by one; or,
- Use a plugin’s shortcode to display all reviews automatically: Add your Facebook reviews to your website in less than 5 minutes.
The easiest way to add a Facebook review widget? Install an easy-to-use WordPress plugin like Smash Balloon’s Custom Facebook Feed Pro and add the Reviews extension so you can display Facebook reviews on your website easily.
As the most popular Facebook feed plugin for WordPress, Custom Facebook Feed Pro is newbie-friendly. You can customize its settings by checking or unchecking options.
Plus, there’s no need for you to edit code or hire a developer to help you — just install the plugin, add the Reviews extension and follow the tutorial in this post.
Worried about the plugin slowing down your site? With over 200,000 users and a positive 4.8/5 star rating, Custom Facebook Feed Pro is designed to be ultra fast.
You can add the plugin as a Facebook widget on your website’s widget-ready areas. Or, you can just paste the plugin’s shortcode right where you need the feed.
Using Custom Facebook Feed Pro also comes with the following features:
- Super easy to set up: Install the plugin, add Reviews extension, and set everything up in less than 5 minutes.
- No technical knowledge required: It looks great on your site, right out of the box. And if you want to customize it, you can easily tweak its settings — even if you’re not tech-savvy!
- Responsive theme: It looks great on any screen size and on any device.
- SEO-friendly: Your Facebook reviews feed is embedded directly on your website, so it can also boost your SEO rankings.
- Ultra fast loading: The plugin efficiently requests data, so your Facebook reviews feed loads super fast as a widget on your site.
- Always updated: WordPress or Facebook updated their platforms? No worries. You can be sure that the plugin’s also updated in the right time to continue working smoothly with them.
See what else the plugin can do to improve your brand’s digital presence here.
Now, what if you want to add Instagram or Twitter reviews too? After all, you can only embed single Instagram posts or manual timelines on Twitter.
There’s an answer for that, too: Smash Balloon’s All-Access Bundle comes with the Custom Facebook Feed Pro plugin, together with Instagram Feed Pro, Twitter Feeds Pro, and even YouTube Feeds Pro plugins.
How to Add Facebook Reviews Widget to WordPress
As mentioned, Facebook’s the number 1 social media platform for reviews. So, we’ll focus our tutorial on adding a Facebook reviews widget to your site.
Ready to add a Facebook reviews widget so you can use the power of social proof to supercharge your business? Start by following the tutorial below:
Step 1: Install and Activate the Custom Facebook Feed Pro Plugin
To start, install the Custom Facebook Feed Pro plugin and activate it on your website. You can go ahead and get your copy of Custom Facebook Feed Pro here.
Don’t know how you can do this? Check out this guide on how to install a WordPress plugin for step-by-step instructions.
Step 2: Install and Activate the Reviews Extension
Once you’ve activated the plugin, it’s time to get the Facebook Reviews extension here. Next, install and activate the plugin on your site like before.
After that, go to the Facebook Feed » Extensions menu from your dashboard and look for the Reviews section.
Then, click on the Activate button there.
With that done, you can go ahead and create your new widget.
Step 3: Create Your Facebook Review Widget
Now, it’s time to create your Facebook review widget using the plugin. First, go to the Facebook Feed » All Feeds menu from your dashboard.
On the new page, just click on the Add New button in the top left corner.
After that, you can see the types of Facebook feeds you can create with this plugin.
To continue, select the Reviews option here and then click on Next.
And now you’ve created your Facebook review widget. After this, it’s time to go to step 4 and then connect it to Facebook.
Step 4: Connect Your Review Widget to Facebook
For your new Facebook review widget to work, you have to connect it to a Facebook page first.
To do that, click on the Add New button on the popup.
Next, you can pick the type of source for the widget. For now, just select the Page option and then click on Connect.
The plugin will now send you to Facebook so you can give read-only access to the plugin. With this access, your new widget will show all the Facebook reviews on your website.
And since the access is read-only, the plugin is completely safe and can’t make any changes to your Facebook account.
So just pick your Facebook page from the list and then click on the Next button.
To finish giving the read-only access, just click on Done on the popup.
You’ll now be back on your website where you can confirm the new Facebook page as the source.
To do that, select the page and then click on Add.
Finally, click on Next to connect your new reviews widget to your Facebook page.
Once you do that, you can customize the design of your Facebook review widget in step 5.
Step 5: Customize Your Facebook Review Widget
You will now see your Facebook review widget open in the live feed editor.
On the left, you can find all the customization options for your widget. That includes the feed type, feed layout, color options, post layout, header style, and much more.
And on the right, you have a live preview where you can see how your review widget looks.
To start customizing, first click on the Feed Layout option on the left panel.
You can now pick from the 3 different layout options: List, Masonry, and Carousel.
If you want each review to be more visible, you can show them in a single column using the list option.
To show lots of Facebook reviews at once, you have the masonry option. In this layout, your reviews will appear in multiple columns.
Finally, you can use a Facebook carousel to show all of your reviews. Your visitors will have another great way to interact with your site that way.
After you pick the layout for your review widget, click on Save to confirm your changes.
To continue customizing, use the small Customize button to go back to the previous options.
After picking the feed layout, you can now select the colors for your Facebook review widget.
Look for the Color Scheme option on the left and then click on it.
You have 4 color options that you can pick from here:
- Inherit From Theme: If you want to match your website’s colors
- Light: For dark font on top of a brighter background
- Dark: To show a dark background and lighter font colors
- Custom: Select all of your feed colors yourself
After you’re happy with your color scheme, click on Save.
And just like that, you can customize the rest of your Facebook review widget. Just use the options on the left to edit your header style, post elements, post layout, feed margins, background, and more.
Once you’re satisfied, click on Save and go to step 6, where you finally embed the widget on your website.
Step 6: Embed Your Facebook Review Widget
Now that you’ve customized your Facebook review widget, it’s time to post it on your site.
You can do that right from your live feed editor. First, click on the Embed button at the top.
This will open a popup where you can choose the location of your Facebook review widget. To continue, just click on Add to a Widget.
After you do that, the plugin will open the Widgets page that shows all of the active widgets on your website.
Now you can click on the Sidebar panel to add your new Facebook review widget on your website sidebar.
You can also add your widget to other parts of your website. To do that, just click on the other panels on this page.
In this tutorial, we will add the Facebook review widget on the sidebar.
To enable your new widget, click on the plus icon (+) here. After that, just select the Custom Facebook Feed option.
Finally, when you check out your website’s sidebar, you can now see your Facebook review widget displayed like this:
Using the plugin to display all your Facebook reviews is much better than embedding single reviews manually, right?
Now, you can easily show your chosen reviews on your WordPress, too.
3 Social Media Review Widget Examples
Already know how you can use Smash Balloon’s Custom Facebook Feed plugin to add review widgets to your website? Great! For more social media review widget examples, check them out below.
1. Add Instagram Product Review Posts from Real People
Aside from using words, customers can also use images to show their feelings about your brand. You can show an Instagram feed of your customers using your product by creating a branded hashtag. For example, Lululemon created the hashtag #thesweatlife to encourage their users to post on Instagram using this hashtag.
User-generated content (UGC) is more convincing since it features real people who actually use your products. So, how can you show this nicely curated feed of Instagram reviews in your website footer?
To display Instagram reviews using hashtags, check out this tutorial on how you can easily display an Instagram hashtag feed on your WordPress.
2. Show Twitter Testimonials from Happy Customers
Another way you can show valuable feedback from your happy customers is by showing your Twitter feed. By showing your Twitter feed, you can feature tweets that mention your Twitter username and display them on your website.
This way, your website visitors can see your Twitter reviews on your sidebar area. This is another great way to use social proof to boost your brand’s credibility — the more satisfied users you have, the more convinced your prospects will be to give you a chance.
You can also use Smash Balloon’s Custom Twitter Feeds Pro plugin to display a Twitter review widget on your website. Here’s the complete tutorial to help you do this.
3. Display Video Testimonials on Your Sidebar
Did you know that 4 times as many customers would rather watch a product video than read about it? So, displaying your video testimonials on your WordPress can also help you get the attention of your site visitors.
And video reviews aren’t just helpful in standing out from the crowd. You can use them for customer conversion, too. After all, 2 out of 3 people are more likely to buy after watching a video testimonial.
For you to add a YouTube widget to your website, check out this step-by-step tutorial so you can do this for your brand.
So, there you have it! Through this post, you’ve now learned how you can easily display a social media review widget on your WordPress.
Start using the power of social proof to increase your credibility and boost your brand’s growth over time. Get Smash Balloon plugins now!
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