Are you wondering how to make your Facebook group more popular?
Creating your own Facebook group is a cheap and effective way to do online marketing. With the right tools, you can build a community of people interested in your products.
For your brand, that means more customers and more publicity.
But if nobody is seeing your Facebook group posts, don’t worry. Today, we’re going to show you some super easy ways to boost your Facebook group’s popularity and get more members.
Why Have a Popular Facebook Group?
Today, Facebook is still the king when it comes to social media. With over 2.8 billion users worldwide, there’s a massive number of people regularly on Facebook.
If you’re trying to market your brand online, it’s one of the best places to do it. And to get started, you can create a Facebook group for your brand.
With a Facebook group, you can have a community of people dedicated to your brand. This way, you can turn users into long-term customers and get more sales for your business.
In fact, 40% of marketing experts agree that private communities are the top priority for social media marketing.
And here are a few great reasons why Facebook groups can be important for your business:
If you’ve got an active Facebook group, you can link your website content there to get more traffic.
A person who has joined a Facebook group for your brand will be much more likely to click those links. So you’ll have a consistent source of traffic for your site.
Interact With Customers:
Your Facebook group can also be a place to interact with your customers. You can ask for opinions, get feedback, and learn more about your target audience.
Similarly, members of the group can have their questions answered. So, they’ll get the chance to find out more about your business, including the products and services they’re interested in.
Build a Relationship:
You’re also building a relationship with the people in your group. You’ll have a place to chat with them, and your users will know that they’re being heard.
With all this, you can slowly build a sense of brand loyalty in your consumers. Then, you’ll have a group of people who are long-term customers and brand ambassadors of your business.
Now that you know the benefits of having a popular Facebook group, let’s talk about how to achieve it.
Today, we’re going to show you a lot of great tips to help you create a successful Facebook group of your own.
Best Tips to Make Your Facebook Group Popular
So let’s get started. These tips are all super easy to do, so you’ll have an active community on Facebook in no time.
1. Provide Valuable Content
The key to getting your Facebook group noticed is to post content that’s genuinely interesting to your customers.
It’s pretty simple: if people like the content on your Facebook group, they’re more likely to recommend it to others. And they’re also more likely to stay in your group.
A great way to start posting valuable content is to consider this: What would your customers find interesting or helpful?
For example, people who buy energy drinks might be interested in the outdoors and sports. So, a group for the brand Monster Energy can use sports as a topic for their group.
Another great way to keep people interested is by posting a variety of content. You can mix things up with photos, videos, gifs, useful links, and more.
And while you’re at it, remember to avoid spam. If you constantly post links, send messages in bulk, or link to suspicious sites, Facebook will take it as spam.
First, people just don’t like spam, so you’re not likely to grow your group like that. And spam is also against the rules of Facebook, so posting spam can even lead to your Facebook account getting terminated.
2. Cross-Promote to Other Facebook Groups
Another great way to grow your Facebook group is to cross-promote it.
There are tons of other Facebook groups out there with people that might be interested in joining your group. If you can reach out to them, you’ll definitely be able to get new people to join.
Let’s say you have a Facebook group for your music record store. Now, you can just look up Facebook groups for people who might be interested in buying your products.
Here, that means Facebook groups for music groups, headphones, and other music-related accessories. Once you’re in the group, just posting your link outright might not be the best.
Instead, you can contact the group admin and invite them to join your Facebook group. In return, you can do the same for that group admin.
This way, both sides can gain new members. It takes just a few minutes to do and can pay off with lots of new group members.
3. Interact With Members
An important part of running a group is building a sense of community. If you want to do that, you’ll need to interact with your group members.
For example, let’s take a look at the Facebook group for WPBeginner. You’ll see that there are plenty of interactions with the members of the group there.
Even simple things like responding to comments and answering questions go a long way. When people see these interactions, they’re more likely to post their own questions, which leads to even more interactions.
And because of these helpful interactions, members are more likely to recommend the group to others and bring them into the community.
Want to start discussions on your Facebook group? An easy way to do that is by asking questions.
You can take this a step further and use polls on your group. Facebook polls are a great way to get people to actively discuss something.
Plus, you can also learn more about your customers this way.
And if you want to maximize your interactions, don’t forget to post your content at the right time, when your members are the most active.
4. Embed Your Facebook Group Feed
If you want to increase your Facebook group members, then embedding a Facebook group feed can be a massive help.
With a beautiful Facebook group feed, you can show your website visitors what your group looks like. As a result, interested people will be able to join in.
You don’t have to waste your time describing why people should join your group. Using a Facebook group feed, you can just show them.
And at the same time, the group feed can make your site engaging as well. If your visitors see other people actively discussing your product, then they’ll be more likely to make a purchase too.
Adding Facebook feeds to your site can be really simple. All you need is the Custom Facebook Feed Pro plugin.
Using this plugin, you can directly embed your Facebook group on your website. And you can do it in minutes — no coding needed.
Plus, it also comes with tons of other features, like support for Facebook carousels, live streams, Facebook widgets, and more.
As a bonus, you’ll also get a team of WordPress experts who’ll have your back if you have any issues with your feeds.
Because of all that, Custom Facebook Feed Pro really is the best Facebook feed plugin for WordPress.
So if you want to use your website to boost your Facebook group, get Custom Facebook Feed Pro today!
5. Use Videos and Livestreams
Video content is massively popular all over the internet, with 2.3 billion users on YouTube alone.
And it’s not just on YouTube, either. There’s a massive demand for video content all over the internet, including other social media platforms.
In fact, videos on Facebook get 110% more engagement than other types of content.
So, remember to add videos to your posting schedule. You don’t have to spend a ton of money to create high-quality videos either. Even short and simple videos can get a lot of attention on social media.
And to make your group even more popular, you can embed the Facebook videos on your website. That way, visitors from your site can join the group if they want more content like that.
And you can also use livestreams the same way. According to Facebook, people spend 3x more time on live Facebook videos when compared to normal videos.
So if you want to create engaging content for your Facebook group, you can host a livestream. Here are a few ideas to get started:
- Question and answer sessions
- Behind-the-scenes of your business
- Interviews with experts
- News and announcements
And you can use Custom Facebook Feed Pro to embed your livestream on your website too. So, any visitors can just hop in and join the stream if they want — right on your website.
Just try embedding Facebook videos to your WordPress site, and you’ll have an easy time converting visitors into Facebook group members.
6. Show Facebook Popups on Your Site
Another great way you can convince people to join your Facebook group is by showing popups on your website.
With popups, you’ll immediately grab the attention of people. Then, you can just send them to your Facebook group and get more group members.
And since they’re already on your website, they’re likely to be interested in joining a community for your business.
Plus, there’s an easy tool to help you do that: OptinMonster.
Using OptinMonster, you can create engaging Facebook popups that can help convince visitors to join your group — all without any coding.
You can just use the drag-and-drop editor and create beautiful popups of your own. To make things even better, you can choose from a ton of different templates to quickly create your popups.
Plus, OptinMonster will also show your popups at the perfect time and engage your visitors. And you can even use analytics to see how effective your popups are.
Check out OptinMonster, and you can create popups forms to convert visitors into Facebook group members.
7. Run Viral Contests
One of the best ways to make your Facebook group go viral is by using contests. After all, everyone likes winning!
And contests don’t have to be complicated, either. For example, you can organize a simple competition where the person who brings the most users to your group gets a gift card.
While you need to give out a reward, you can easily get people to share, like, bring in new members, or join your group in return, so it can pay off in the long run.
If you want to make sure the maximum number of people take part, remember to share your contest in lots of different places.
And don’t forget, Custom Facebook Feed Pro can be a huge help here too.
You can embed your Facebook post announcing the contest on your website as well. This way, people on your website can check out the contest. So, this can be a great way to encourage people on your site to join your Facebook group.
And if you want to get started right away, check out our complete guide to contests on Facebook.
8. Organize Targeted Giveaways
If you want to build a dedicated following with a Facebook group, you can’t just ask people to do things for you. Sometimes, you’ll have to do things for them as well.
And that’s basically how targeted giveaways work.
Using giveaways, you can build a sense of brand loyalty in your Facebook group members.
Since you’ve done something for them, they’re now more likely to do something for you.
As a result, you can then request them to help grow your group by sharing certain posts or inviting new people.
All you have to do here is give out some gifts to your followers — that’s it.
With RafflePress, it can be super easy for you. As the best giveaway plugin for WordPress, it comes with tons of features to help users boost their social media presence with giveaways.
Despite being feature-rich, RafflePress is also easy to use, so you can forget about complex codes. Just grab a template, use the drag-and-drop editor, and you can have a giveaway ready in minutes.
If you want to get started, you can just check out this list of giveaway ideas and see which ones would be the best for you.
And remember, you don’t have to spend a lot of money on prizes either. Even small gifts can be a huge help when it comes to growing your Facebook group.
Grab RafflePress, and you can organize giveaways to make your Facebook group go viral. With it, you can start running a giveaway on Facebook in no time, even if you’re a WordPress newbie.
9. Promote Your Facebook Group on Other Social Media Platforms
Want to use social media marketing to its full potential? Then you’ll have to think beyond just Facebook. By promoting your content on different social media platforms, you can reach a much wider audience.
The same goes for promoting your Facebook group. You can use other platforms like Instagram and Twitter too.
If someone is following you on other social media platforms, then they might be interested in joining your group as well.
But if you don’t have a large following on other social media platforms, then it’s easy to get started.
Smash Balloon has the best social media feed plugins for Facebook, Twitter, Instagram, and YouTube, which can be just what you need.
Like with your Facebook group, you can also embed feeds from your Twitter or Instagram directly on your website. You can even show videos from your YouTube channel right there on your website.
With all that, you can send visitors from your site to your different social media pages and get more followers. At the same time, you can also make your page much more engaging with all kinds of different content.
And to sweeten the deal, there’s an easy way to get all these plugins for your site. Smash Balloon has an All-Access Bundle where you can get all of them for a discounted price.
What more, you’ll also get the Social Wall Pro plugin, which can create feeds that combine posts from all of your social media accounts.
You can even use these plugins an unlimited number of times for unlimited websites.
So increase your social media presence across the internet and get Smash Balloon’s All-Access Bundle today.
10. Encourage Members to Promote
Another simple strategy for your Facebook group is to encourage members to promote it.
The idea is pretty simple. You can just ask people to share your group’s content and invite new users.
If they think your Facebook group has valuable content, then they’ll want their friends to get this value as well. So, the people will be very likely to help promote your group, and bring in new members.
This can be a great combination with contests and giveaways. For example, let’s say that you’re running a contest where 5 winners from your group get $50 gift cards.
Then, you can just ask people to invite their friends to your group so they won’t miss this chance to win.
In fact, you can also promise rewards like giveaways, exclusive content, or contests once your group reaches a certain number of followers. So, people will be encouraged to help you reach that milestone.
If you want to learn how to get people to promote your brand more effectively, check out our guide on how to turn visitors into brand ambassadors.
11. Use the Group Insights Analytics Tool
A great way to get more people into your group is to see how your group is currently doing. For that, Facebook has the Group Insights analytics tool.
Using the Group Insights tool, you can actually check which strategies are bringing in lots of visitors. So you’ll know what to focus on for long-term ways to grow your Facebook group.
And on top of that, this tool can also show you lots of extra data that you can use to improve your group.
For example, you can see which of your posts are bringing in the most engagement. With that, you can plan your content to focus on these posts.
Plus, you’ll also get info on when your users are active. This way, you’ll know the best time to post to make sure you reach the maximum number of people.
So the Group Insights tool can give you a much better idea of how your Facebook group is doing right now. And then, you can use that information to see what you should focus on if you want to make your Facebook group popular.
If you want more in-depth analytics, you’ve got another great option as well. To find out, just check out our article on how to track Facebook users with Google Analytics.
12. Celebrate Milestones
Milestones are pretty valuable when you’re managing your business. It can be a sales goal, anniversaries, or getting a number of members on your Facebook group.
Of course, celebrating these milestones can even be a great opportunity to make your Facebook group popular.
Celebrating your brand’s milestones is a great way to show appreciation for your users and build your relationship.
When you do that, people will become more invested in your group and more likely to engage and share your content. After all, you’ve shown that you appreciate their efforts.
And so, Facebook group posts celebrating your milestones can reach a lot of new people because of all that extra interaction.
Then, you can use the chance to promote new products, release exclusive content, or organize giveaways and get even more people into your group.
Plus, people are now receiving something in return because you reached a milestone. So, they’ll now want to see you reach the next milestone.
As you can see, it’s a great idea to celebrate your milestones to grow your group. And when you reach your next milestone, take the chance to give back to your community.
13. Add Theme Days
Like with milestones, theme days are a great way to boost engagement for your Facebook group.
And it’s pretty simple as well. Just set a theme or a topic for a day of the week, that’s it. This way, you’ll get a boost in participation from the members of your group.
For example, you can have “Free Talk Fridays” on your Facebook group where people can discuss almost anything, including their personal lives, for that specific day.
This way, you get lots of additional discussions, and since it’s only for a day, it doesn’t overwhelm the content related to your brand.
Plus, it also gives a sense of routine to your users. People can save up content and wait until Friday before they post it.
So, it’s a great way to get people into the habit of posting on your Facebook group. And as a result, your group will consistently get more likes, comments, and shares, which are important for its growth.
14. Add Facebook Group to Your Sidebar
And there’s a great way to use your website traffic to boost the popularity of your Facebook group. You can simply add your Facebook group to your website sidebar.
By doing that, you can show people that you’ve got an active community of users on your Facebook group. And they can go to your group to join from almost all parts of your site.
All you need is the Custom Facebook Feed Pro plugin, and you can do it in minutes.
And since the plugin automatically inherits the looks of your website, the Facebook group feed on your sidebar will match your site’s design and theme.
As a bonus, adding your Facebook group to your sidebar can also help convert your visitors. You can show people that lots of real people use and enjoy your products and convince them to make a purchase.
So, they’ll be more likely to buy from you.
So check out this easy guide on how to create a Facebook widget for WordPress, and you can have a Facebook feed on your sidebar to bring in lots of visitors.
And that’s it!
Now, you should know how to make your Facebook group more popular. With these easy tips, you can build an active community of users in no time at all.
As you can see, the best way to grow your group is to embed a Facebook feed to share content from your group.
Ready to create Facebook group feeds? Get your copy of Custom Facebook Feed Pro today!
Want to learn how to make your YouTube channel popular? Check out our article on how to quickly get more subscribers on YouTube.