How to Embed a Facebook Group on Your Website

by Lianne Laroya on August 4, 2020

Do you want to know the easy way to show Facebook groups on your website in WordPress? Displaying your Facebook group’s timeline on your website is a great way to engage with your customers.

Embedding Facebook groups on WordPress can be confusing. That’s why in this guide, we’ll show you an easy way to do this, even if you don’t have any technical knowledge or experience.

Before we go to the step-by-step tutorial, let’s discover first why it’s helpful for you to embed Facebook groups on your website.

Why Embed Facebook Groups on Your Website?

Facebook has now over 1.4 billion people who participate in Facebook groups. That’s why it’s important that you build an online community where you and your customers can interact.

Using Facebook groups isn’t limited to one-way communication only. Instead, you can use Facebook groups as a way to “talk” to your customers via an open and ongoing dialogue where there’s an exchange of valuable information.

Also, 70% of B2C marketers get their customers through Facebook. So, why not give them an opportunity by inviting them to join your online Facebook community? Embedding your Facebook group on your website does the trick for you.

If you display your Facebook group on your company’s website, you get to:

  • Help your users easily discover your online community
  • Directly interact with your users via your Facebook group
  • Strengthen your bond with your customers by talking about your shared interests
  • Provide solutions to their product- or service-related problems posted on the group
  • Leverage the power of social proof by showing user-generated content
  • And, boost brand awareness by keeping your customers informed by posting relevant announcements on the group

Embedding a Facebook group on your website makes it easier for your prospects to join your online community. It’s also simpler for your customers to engage with your business. This is better, since they don’t need to jump through hoops just to interact with you.

Also, showing your group on your website helps you build a trustworthy relationship with your prospects. And this is a great thing for you. After all, building trust with your prospects helps you to convert them into customers in the long run.

The Easiest Method to Display Your Facebook Group on Your Website

When you use a WordPress plugin to embed your Facebook group on your website, you can easily display your Facebook group in under 5 minutes!

Using a beginner-friendly WordPress plugin helps you to:

  • Easily display your Facebook group on your website: no coding required
  • Encourage your website visitors to join your Facebook group
  • Personalize how your Facebook group looks like on your website, so it’s consistent with your company’s brand
  • Control the type of information (posts, photos, events, videos, albums) you want to show in your Facebook group
  • Get help from WordPress experts whenever you have trouble all throughout the process

For this tutorial, we’ll use the Custom Facebook Feeds plugin from Smash Balloon.

Custom Facebook Feeds is built with the beginner in mind. Using this, you can smoothly display your Facebook content onto your website. You can also personalize how it looks like, even if you’re not tech-savvy.

With over 200,000 active users, it’s also the most popular Facebook Feed plugin for WordPress, as it helps you to embed any type of Facebook content on your site, such as your Facebook page, videos, albums and even Facebook groups.

Plus, by using the Custom Facebook Feeds Plugin, you can easily display your online community to your website visitors, without having to touch a single line of code.

With that said, let’s start the step-by-step tutorial in displaying your Facebook group on your website using the Custom Facebook Feeds Plugin.

Step 1: Install the Custom Facebook Feeds Plugin

To get started, you can download your copy of Custom Facebook Feeds Pro here.

Afterwards, you can refer to this easy-to-follow guide on how you can install a WordPress plugin.

Step 2: Connect Your Facebook Account

Once you’re done with the plugin installation, navigate to Facebook Feed » Settings from your WordPress dashboard.

From here, click on the Connect a Facebook Account button and follow the on-screen instructions to link your account to the plugin.

Step 3: Input Your Facebook Group’s Facebook ID

On Facebook, head on over to the group you’d like to display on your website.

Check out the the group’s URL and copy the Facebook ID.

Paste it on the Facebook ID field so you can embed this particular group on your website.

Step 4: Choose to Display “Group”

After inputting your Facebook group’s ID, scroll down to the Settings heading. Choose to show posts from group so that you can display your Facebook group on your website. You can also customize the number of posts and time and date settings under this tab.

Remember to click on Save Changes. After this, let’s move on to personalizing how your Facebook group feed looks like on your website.

Step 5: Personalize How You Want Your Facebook Group Feed to Look Like

Go to Facebook Feed » Customize. Under this tab, you can change the width, height, padding and background color of your Facebook group feed.

Scrolling further down will bring you to the Post Types section.

You can check all the boxes to display all post types in your Facebook group feed.

Or you can also choose to display selected post types, such as checking Videos and Photos only to display something like this:

To further personalize your Facebook group feed’s design, you can also scroll down to the Header section and choose between showing a Text or a Visual header.

Choosing the Text header will show a simple title and icon, like the one below.

Or, you can choose the Visual header for your Facebook group feed to display the group’s photo, name and avatar and about info.

You also have the option to customize your Post Layout.

When you’re satisfied with the settings, click on Save Changes so you can move on to embedding your Facebook group on your website.

Step 6: Embed Your Facebook Group in WordPress

When you’re already happy with how your Facebook group feed looks like, the only thing left for you is to embed it onto your website via:

  1. Facebook Feed WordPress Block: Ideal if you’re using the new WordPress block editor.
  2. Facebook Feed Shortcode: Allows you to display your Facebook group feed in your sidebar widget or in the classic WordPress editor.

Use the WordPress Block Editor to Embed Your Facebook Group

To embed your Facebook group to a new page using the WordPress block editor, navigate to Pages » Add New.

Then inside the editor, click the Plus (+) icon to add a new WordPress block and search for “Facebook” to find the Custom Facebook Feed block.

Click on Publish to finally embed your Facebook group on your website’s page.

Use the WordPress Classic Editor to Embed Your Facebook Group

When you use the Custom Facebook Feeds plugin, you can embed your Facebook group on your website using the Classic Editor, too.

First, go to Facebook Feed » Settings. Scroll down until you see the Display Your Feed section and copy the shortcode.

Once you’ve copied the shortcode, click on Pages on your dashboard. Then, click on Add New to create a new page.

Paste the code onto your editor.

Click on Publish to see your Facebook group feed displayed on your website.

Use Your Sidebar to Embed Your Facebook Group

You can also use the shortcode and paste it to your website’s sidebar. To do this, go to Appearance » Widgets from your WordPress dashboard.

Then, drag a Text widget over to your sidebar area and paste the shortcode in the widget content area.

Click on Save to finalize your settings. Now, when you visit your website, you can see your Facebook group feed on the sidebar section, like this:

And that’s it! Congratulations, you now know how to easily embed your Facebook group in your website by using a WordPress plugin.

Get started with Smash Balloon today.

Hopefully, this article gave you clear instructions on how you can display your Facebook group feed on your website so you can connect with your prospects and engage with them to convert them into customers in the long run.

Finally, if you think this article is helpful, feel free to connect with us on Twitter and Facebook for more easy-to-follow tutorials.

Want to Try our Facebook plugin for Free?

Enter the URL of Your WordPress website to install Custom Facebook Feed Lite.

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