Do you want to turn your website visitors into brand ambassadors? Brand advocates play a crucial role in driving new customers to your site. But taking the leap from customer to ambassador doesn’t happen overnight.
So in this article, we’ll show you how to nurture and engage your customers, so you can turn them into loyal brand ambassadors that boost sales and ultimately grow your business.
Here’s a summary of the methods we cover to help you navigate this post:
- Share your passion for your brand
- Offer first-class customer service
- Display customer reviews
- Make sharing easy after purchasing
- Encourage user-generated content
- Incentivize sharing with giveaways
- Offer rewards for brand loyalty
- Get customers involved with product design
Before we discuss those methods, let’s clarify what a brand ambassador is.
What Is a Brand Ambassador?
A brand ambassador or brand advocate is someone so passionate about your brand, they celebrate it without being paid because they choose to. Often they come across as evangelists, promoting your brand because they love your products or services and want to share that passion with others.
What Does a Brand Ambassador Do?
When it comes to what brand ambassadors do, they embody your brand values in a way that spreads the word about your business.
Alongside demonstrating a passion for your brand, they help with the following:
- Referring friends and family to your business
- Increasing brand awareness through word of mouth marketing
- Driving traffic to your website
- Influencing the purchase decisions of social media followers
Some of the most successful brand ambassadors can go on to represent your company at events and trade shows to further raise awareness.
Now that you know what a brand ambassador is and what they can do for your business let’s look at some methods to help you turn your customers into ambassadors.
Turning Website Visitors Into Brand Ambassadors
Converting customers into natural brand ambassadors doesn’t happen instantly. You need to nurture customer relationships, so they see the value of your brand and become just as passionate about it as you.
The process takes 4 simple steps which we highlight below:
- Attract – Drive traffic to your website through content marketing strategies, social media marketing, and more.
- Engage – Encourage visitors to interact with your brand through actionable content, conversations, and answering important questions.
- Convert – Turn engaged visitors into customers by offering discounts, promotions, free shipping, and incentives to buy.
- Inspire – Transform customers into brand advocates and ambassadors with the methods shared below to drive traffic to your website and increase sales.
With that in mind, let’s look at how to turn your website visitors into brand ambassadors with easy and proven tactics.
Share Your Passion for Your Brand
How you talk about your brand plays a crucial role in how other people see it. If your promotion efforts lack passion and enthusiasm, how can you expect potential customers to feel that way about your products?
On the other hand, if your marketing communications overflow with a genuine passion for the things you sell, those good feelings will rub off on your followers.
So when you’re talking about your brand on social media, in interviews, and elsewhere, make sure you authentically share your passion.
Consider creating a tone of voice guide for team members to use to keep your messaging positive, and consistent across all channels.
Monzo has an excellent example of this kind of guide, and their online communications reflect it perfectly.
Offer First-Class Customer Service
Offering fantastic customer service is another way to turn customers into brand ambassadors.
People like to feel noticed and cared for when there’s a problem. So having customer service representatives willing to go the extra mile goes a long way toward securing a positive reputation among shoppers.
Make sure it’s easy for people to get in touch during each stage of the buying process, so any questions are answered quickly.
Here are a few ideas to help improve your customer service experience:
- Add a live chat feature to your website to answer questions and solve issues.
- Include a frequently asked questions (FAQs) page on your site to address common queries.
- Add a click to call button to your website for people wanting to speak to a human voice.
- Have social media profiles dedicated to customer service queries (for larger businesses).
- Create a forum or support area for people to post questions and get answers from other customers.
Display Customer Reviews
Before choosing to buy a product or service, it’s common practice to check out reviews from other customers. That way, you get a good idea of what to expect and which products to avoid.
But did you know that products with reviews encourage more sales than those without?
According to Spiegel Research, a product with just 5 reviews increased the chances of a purchase by nearly 4 times. So it makes sense to add customer reviews to your website to increase sales.
Reviews also play a part in driving brand loyalty. When you post customer reviews on your site, you recognize that customer’s dedication to your brand, which can encourage them to come back in the future.
Displaying reviews on your website is pretty easy with Smash Balloon. Our social feed plugins let you display visual social media feeds right on your WordPress site.
You can learn how to add social media feeds to your website here.
But for this article, let’s take a look at the steps involved in adding a product review feed to your site using the Instagram Feed Pro plugin, which you can get here.
First, download, install and activate the plugin on your website. Then head to Instagram Feed » Settings.
From here, click the blue Connect an Instagram Account button to link your Instagram profile.
For this guide, we’re going to show an Instagram hashtag feed of product reviews.
So on the Settings page, next to the Show Photos From heading, click the Hashtag option. Then enter the hashtag you use to collect product reviews. In this example, we’ll use #productreviews to demonstrate how it works.
Now click the Save Changes button.
To display your product review feed, create a new page by navigating to Pages » Add New in WordPress, and give your page a title.
Next, click the plus icon to search for a content block. In the search box type Instagram Feed to find the Instagram feed block, and click to add it to your page.
You’ll see a preview of your hashtag feed in the WordPress editor, which lets you easily arrange content around it in a visually appealing way. When you’re happy with your page, click Publish.
Now when you navigate to the published page, you’ll see a beautiful custom hashtag feed brimming with reviews that also recognize paying customers visually.
Pro Tip: Add your product review feed to the checkout page to reduce cart abandonment.
Make Sharing Easy After Purchasing
As social creatures, we love sharing our purchases with friends and family. It makes us feel part of the crowd, and that we’re keeping up with the latest trends.
Whether it’s a hot new fashion or the latest Apple product, we love the chance to show it off. And brands can capitalize on that in a way that gets customers engaged and raises awareness at the same time.
Make it easy for customers to share their new purchases with their followers. You could add social sharing buttons to the checkout confirmation page, or send a post-purchase email asking customers to share.
Amazon has a great example of encouraging shoppers to share their purchases. They also have the sharing functionality for when users add a product to their wishlist, to maximize sharing.
Encourage User-Generated Content
Encouraging customers to submit user-generated content (UGC) is another way to keep your brand top-of-mind and develop brand ambassadors.
When people share their own content, they’re personally invested in the outcome, which helps form essential relationships.
Consider getting customers to send in photos of your product in use and reward the best submissions by displaying them in a custom hashtag feed on your website. Check the methods above to learn how to do that yourself.
You could also ask customers to submit unboxing videos in return for a discount or voucher. Then add the best submissions to your YouTube channel and display them in a stunning feed on your website.
Let’s take a look at how to add a YouTube feed to your site using the Feeds for YouTube Pro plugin.
First, get your copy of Feeds for YouTube Pro here. Then download, install, and activate the plugin as we explained earlier in this article.
Next, click Feeds for YouTube » Settings, and click the Login to YouTube button to connect your account.
With Feeds for YouTube, you have the option to display the following feeds:
- Live Streams
- Single Videos
For this example, we’ll display a Channel to demonstrate. So select the Channel option next to the Feed Type heading and click Save Changes.
Next, add a new page to WordPress using the same steps we highlighted earlier. Then when you add a new content block, search for YouTube. Click the block to add it to your page and click Publish when you’re happy with the changes.
Now your page will display an engaging feed of YouTube videos showcasing user-generated content.
Incentivize Sharing With Giveaways
One of the easiest ways to get people talking about your brand is to incentivize sharing and engagement by running a giveaway. Then people have a reason to interact with you and share the opportunity amongst their followers.
Running a giveaway is easy with RafflePress, the best WordPress giveaway plugin. The user-friendly contest builder lets you design and launch your giveaway in minutes.
With pre-made giveaway templates, you’ll never have to start from scratch again, as each template has ready-made entry options tailored to your marketing goal. And when it comes to publishing your giveaway, you can embed the giveaway widget in any WordPress post or page.
Even better, with giveaway landing pages, you can create a distraction-free environment to increase contest entries.
When running your giveaway to secure social media brand ambassadors, make sure you add the viral refer-a-friend entry method. That option encourages participants to share the contest in return for more chances to win.
Offer Rewards for Brand Loyalty
Another way to build a reputation that secures brand ambassadors is to offer rewards in return for customer loyalty.
Here are a few ways you can reward return customers to secure their loyalty:
- Email a discount code after a customer’s first purchase to prompt them to return.
- Offer free sample products with each purchase to encourage customers to return to buy a full-size product.
- Offer early access to new products after a specific amount of purchases.
- Invite loyal customers to press events and trade shows.
- Let loyal customers access sales before everyone else.
Get Customers Involved With Product Design
There’s no better way to turn customers into raving fans than to surprise them with something fun and unique.
Starbucks did this on national coffee day by getting fans to tweet about them. In return, they drew personalized images on coffee cups to give to the best tweeters using the hashtag #CoffeLoveCups. The campaign had a massive response, delighting fans the world over.
It’s the perfect example of how including your customers in something you’re clearly passionate about, can give them that same passion for your business.
So the next time you’re thinking up a new product, give a shout out to your customers and get them involved in the process. Then go a step further and include all the responses in a custom social media feed on your website.
We hope this article helped you discover how to turn your website visitors into brand ambassadors to raise awareness and drive your business growth.
While you’re here, check out our guide on how to increase your Instagram followers next.