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Want to add Google reviews to your website without touching any code?
Your Google reviews are already doing a lot of work for you in search. Putting them on your own site means visitors see that same proof right when they’re deciding whether to buy, book, or reach out.
The tricky part is getting them there. Google doesn’t give you a ready-made widget for a feed of reviews, and the manual route means working with Google’s API and writing code.
I’ve set up Google review feeds on WordPress sites more times than I can count, and in this guide I’ll show you the exact way I do it, start to finish.
I work on the team behind Smash Balloon Reviews Feed Pro, so I know which settings make reviews look trustworthy on a page. I’ll also show you the manual option, so you can pick what fits your site.
How Do I Add Google Reviews to My Website?
To add Google reviews to your website, install Smash Balloon Reviews Feed Pro, connect your Google Business Profile, pick a layout, and drop the feed onto any page with a block. You don’t need a Google API key. The plugin pulls in up to 50 of your reviews and refreshes them every week.
The whole setup takes about 5 minutes, and here’s exactly how I do it, with a screenshot for every step.
In This Article
- Why Add Google Reviews to WordPress?
- Ways to Embed Google Reviews in WordPress
- What is the Best WordPress Google Review Plugin?
- How to Embed Google Reviews on Your WordPress Website
- Best Posts on Displaying User Testimonials on WordPress
- Frequently Asked Questions
- Start Embedding Your Google Reviews in WordPress Now
Why Add Google Reviews to WordPress?
Fun fact: Over 95% of customers check reviews before buying something online, based on our in-depth research on social media shopping statistics.
If you want your website visitors to buy from you, an easy solution is to embed positive reviews and testimonials on your site.
Like embedding Yelp reviews widgets, your embedded Google reviews can act as social proof and show everyone that real people, your customers, are enjoying products and services you offer.
When it comes to trustworthy reviews online, Google can be a fantastic source. After all, people normally look for brands, products, and services using search engines like Google.
By embedding Google reviews, you’ll have an easy time converting people into paying customers.
Plus, you’re also showing everyone that you listen to what your customers have to say. It’s a great way to encourage people to leave more reviews.
Now, let’s look at the simplest way to embed Google reviews on your WordPress website.
Ways to Embed Google Reviews in WordPress
There are 2 ways to add Google reviews to a WordPress site: write your own code against Google’s API, or use a plugin that does the work for you.
| Manual code with Google’s API | ⭐ Recommended: Smash Balloon Reviews Feed Pro | |
|---|---|---|
| Do you need a developer? | ❌ Yes, you’ll be writing code to fetch and display reviews | ✅ No, everything happens in a visual editor |
| Do you need a Google API key? | ❌ Yes, plus a Google Cloud billing account | ✅ No, it works without one. Add a key later only if you want faster updates |
| How many reviews can you show? | ⚠️ Google’s Places API returns 5 reviews per place | ✅ Up to 50 reviews |
| Do new reviews show up on their own? | ❌ Only if you build the refresh yourself | ✅ Yes, the feed refreshes every week |
| Can you show only your best reviews? | ❌ Only with extra custom code | ✅ Yes, filter by star rating or keyword |
| Will it match your site’s design? | ⚠️ Only if you style it yourself | ✅ Yes, it copies your theme’s look out of the box |
| Best for | Developers who want full control and don’t mind maintaining code | WordPress sites that want a good-looking review feed in minutes |
If you’re comfortable with code and want to build something custom, the manual route works. For everyone else, a plugin gets you a polished, self-updating feed in about 5 minutes, which is why it’s the method I use and the one I’ll walk you through below.
Using the manual way can take a lot of time and effort. It’s especially true if you’re not used to handling code already.
If you want to customize how your reviews look, you’ll have to manually edit the code or hire a developer to help you out.
As a result, the reviews you embed might clash with the design of your website or your branding.
And if something goes wrong when inserting the embed code, you won’t have a support team to help you out.
If you want to avoid these drawbacks, you can simply use a reviews feed plugin instead.
What is the Best WordPress Google Review Plugin?
The best way to embed Google reviews on your WordPress website is by using Reviews Feed Pro.
As the fastest-growing reviews plugin for WordPress, Reviews Feed Pro makes it easier than ever to add Google reviews to your site.
In just a few simple clicks, you can create, customize, and embed reviews from top websites like Google, Tripadvisor, WordPress.org testimonials, Yelp, Trustpilot reviews, and Facebook.
With this reviews feed plugin, all the reviews will copy the design of your website and match your branding right out of the box.
To help you create beautiful review feeds with ease, you get tons of feed templates that you can choose from. In a single click, you can import a beautiful pre-built look for your reviews.
Want more control over how your reviews look? You can use the simple live feed customizer to customize your review feeds in a few clicks.
On the right, just click on a section you want to edit, and the Google reviews plugin will give you different options to choose from.
Plus, the visual feed customizer’s live preview lets you track all of your changes in real time, which makes customization faster and more accurate.
The best part? You get a dedicated support team with the plugin, and they’re always ready to help you out or answer any questions.
Want to embed reviews on your site easily? Get your copy of Reviews Feed Pro here.
Now, let’s go ahead and see how you can use the plugin to embed Google reviews free of any hassle.
How to Embed Google Reviews on Your WordPress Website
To embed Google reviews on your WordPress site with ease, all you have to do is follow the step-by-step guide below.
Let’s get started.
Step 1: Install and Activate the Reviews Feed Pro Plugin
You can grab the Reviews Feed Pro plugin here to get started. Once you have the plugin, install and activate it on your website.
If you want to learn more, you can look at this step-by-step guide on how to install WordPress plugins.
Once you do that, it’s time to create a new review feed using the plugin’s guided flow.
Step 2: Create a Google Review Feed
To create your review feed, first, open the Reviews Feed » All Feeds menu from your dashboard.
On this page, click on the Add New button at the top to get started.
If it’s your first time using the plugin, you’ll have to add your Google business as a source.
You just need to do this once. After that, you can reuse this source as many times as you like.
Click on the Add Source button here to get started.
Next, the Reviews Feed Pro plugin asks you to pick the type of reviews that you’d like to embed on your website.
Step 3: Connect Your Review Feed to Google
You can use the plugin to embed customer testimonials like Google reviews, Facebook page reviews widgets, Tripadvisor testimonials, and Yelp reviews.
This time, select the Google option and then click on the Next button.
Good to know: there’s no API key step anymore. After you pick Google, Smash Balloon Reviews Feed Pro takes you straight to the Place ID field, and your feed refreshes once a week without a key. If you’d like faster updates or more sources later, you can add your own key in the plugin’s settings using our guide on creating a Google API key.
You can now choose the place whose reviews you’d like to show using this feed. You can do that by entering that location’s Place ID.
To continue, open Google’s official Place ID generator and scroll down to find the map. There, enter the location on the search bar.
Just select your location from the drop-down list, and Google will show you the ID in the map below.
To continue, copy the code beside the Place ID field here.
You can now return to your website to finish connecting your new feed to Google.
On the popup, paste the code into the Place ID field and then click on Finish.
With that, you’ve added this place as a source on your WordPress site. You can now instantly reuse this source whenever you create new review feeds.
To confirm this source for your review feed, click on the Next button.
So far, you’ve created a new review feed and then connected it to Google. In the next step, you can use the plugin’s customization options to set how your Google reviews look.
Step 4: Customize Your Google Reviews
To help you customize your review feeds with ease, the Reviews Feed Pro plugin gives you different templates to choose from:
- Default
- Simple cards
- Masonry
- Single review
- Showcase testimonial carousel
- Carousel
- Grid carousel
Once you select the template you want to use, click on Next.
The plugin will then open your Google reviews feed in the visual customizer. Using the options on the left, you can change your layout, template, header design, review elements, button style, and more.
Since the customizer has a live preview, you can track your changes in real-time as well.
Ready to start designing your Google reviews feed? Let’s start by setting up the layout for your reviews.
For that, click on the Feed Layout option on the left.
Next, the plugin gives you 3 different layout options to use for your reviews:
- List
- Masonry
- Google reviews in Carousel
Let’s look at each of these layouts below.
Using the list option, you can show a single column of reviews on your website.
It’s a great layout if you want to put more focus on each Google review.
Next, you have the masonry layout that’ll show your reviews in different columns.
As a result, you’ve got lots of different reviews on your website at once.
Want to show your reviews in a carousel slider and engage your visitors?
You can select the carousel layout in that case.
After picking your feed layout, click on Save to confirm your changes.
You can then click on the small Customize button to return to the main options once more.
Next, we can use the visual customizer to choose which reviews appear on your feed.
On the visual customizer, click on the Settings tab at the top and then click on Filters.
Using the filters, you can choose to hide or show Google reviews based on their ratings or keywords.
To get started, you can select a star rating on the left to only show reviews with that rating.
Once you’re happy with how your Google reviews look, click on Save once more.
Using the remaining options, you can choose the design of your header, buttons, review elements, and much more — all without any coding at all.
Remember to click on Save after you’re finished with the customization. You can then move on to the final step and embed your Google reviews.
Step 5: Embed Google Reviews in WordPress
Using this Google reviews plugin, there are 2 different ways you can embed Google reviews:
- Embed Google reviews on a WordPress page
- Embed Google reviews on the WordPress sidebar or footer
Let’s look at both of the options below.
Embed Google Reviews on a WordPress Page
With the help of Reviews Feed Pro’s visual customizer, you can start embedding your Google reviews right away.
To get started, click on the Embed button in the top right corner.
You can then see all the embed options for this Google reviews feed. Using the plugin, you can add reviews to a page or embed a Google reviews widget on the sidebar or footer.
Since we’re embedding Google reviews on a WordPress page here, click on Add to a Page.
Reviews Feed Pro will now show you the available WordPress pages on your site.
Once you select your page, click on the Add button to continue.
Clicking on that will open the WordPress page in the block editor so you can embed your reviews.
First, add a new content block by clicking on the plus (+) icon.
Using the search bar, look for the “reviews feed” block to proceed.
From the search results below, you can click on Reviews Feed to embed your Google reviews.
Click on the Update button at the top, and your Google reviews feed will be live on your website.
Your visitors can now see Google reviews on your website, like in this example:
In just a few simple clicks, you can have a feed of Google reviews embedded on your web page.
Now, let’s look at the next way you can embed Google reviews on your WordPress site.
Embed Google Reviews on the WordPress Sidebar or Footer
With the help of the visual customizer, you can embed a Google reviews widget on your website’s sidebar or footer areas as well.
First, open the Reviews Feed » All Feeds menu from your dashboard and select the reviews feed you just created.
Doing that will open the reviews feed in the visual customizer once again. From here, you can start embedding your feed with ease.
To do that, click on the Embed button at the top.
After you do that, you’ll see a popup with all the embed options for this Google reviews feed.
This time, you can click on Add to a Widget to proceed.
The plugin will now send you to your WordPress site’s Widgets page, where you can pick the location of your reviews feed widget.
Click on the Sidebar panel here to add Google reviews to your website sidebar.
We’ll go with the sidebar panel for our example here.
Alternatively, you can click on Footer and show reviews below the main content of your site.
Once you select the location of your reviews widget, click on the plus icon (+) at the bottom.
Finally, you can click on the Reviews Feed widget from the options to embed your feed.
To save your new Google widget, you can click on the Update button.
With that, you now have a feed of Google reviews on your website’s widget-ready areas. You can open your site to see how the widget looks now.
And there you have it!
Using the Reviews Feed Pro plugin, it’s easier than ever to embed Google reviews in WordPress – no need for HTML, Javascript, or any kind of complicated coding language.
Showing Google reviews can easily help you start boosting your conversions, getting more sales, and growing your brand using the power of social proof.
Ready to embed Google reviews in WordPress? Grab your copy of Reviews Feed Pro today!
Put your best Google reviews on every page
Set up a feed in about 5 minutes with no code and no API key. New reviews show up on their own every week.
Show my Google reviewsBest Posts on Displaying User Testimonials on WordPress
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Don’t forget to follow us on Facebook and Twitter for more social media marketing tips and tricks.
Frequently Asked Questions
Can you post Google reviews on your website?
Yes. Reviews on your Google Business Profile are public, so you can show them on your own site. The easiest way is a plugin like Smash Balloon Reviews Feed Pro, which pulls them in for you and keeps them current, so you’re not copying and pasting reviews by hand.
Do I need a Google API key to show Google reviews?
No, not with Smash Balloon Reviews Feed Pro. It displays up to 50 of your Google reviews without a key and refreshes them weekly. Adding your own key is optional and gets you more frequent updates and more sources.
How much does it cost to show Google reviews on my website?
Collecting reviews on Google is free. To show them as a feed, the Basic plan of Smash Balloon Reviews Feed Pro covers Google and Yelp reviews on 1 website, and every plan comes with a 14-day money-back guarantee.
Can I show only my best Google reviews?
Yes, and it’s one of the settings I use most. In the feed’s Filters settings you can set a minimum star rating, like 4 stars and up, or hide reviews that contain certain words.
Do new Google reviews show up on my site automatically?
Yes. Once your feed is live, Smash Balloon Reviews Feed Pro refreshes it every week, so new reviews appear without you touching the page.
Start Embedding Your Google Reviews in WordPress Now
As this step-by-step guide has shown, adding Google reviews to your WordPress site is a straightforward way to build trust with visitors.
From my experience, using Smash Balloon Reviews Feed Pro is the most direct and reliable way to do this, allowing you to showcase your best customer feedback in minutes without any complicated code.
Here’s how you can get started:
- Get Reviews Feed Pro and try it risk-free for 14 days to start displaying your best Google reviews on your WordPress site
- Easily customize your Google reviews feed using pre-designed templates and the live editor to perfectly match your brand
- Embed your new Google reviews on any page, post, or sidebar to showcase them where they’ll have the most impact
Start showing your Google reviews today
Try Smash Balloon Reviews Feed Pro risk-free for 14 days. If it isn’t the right fit, you get 100% of your money back.
Get Reviews Feed ProDo you have any questions about using Smash Balloon Reviews Feed Pro to embed your Google reviews in WordPress? Please ask me in the comments below.
Thanks for the info! I didn’t know you could in bed Google reviews in a blog post
Instructions are useful
Terrific info! Thanks, Smash Balloon!
Super helpful!! Bookmarking this for later! Thanks for such a detailed post ?
Very cool.
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Oohh this is something I need !! I didn’t even know it was a thing from you guys!! Thats fantastic
I can’t believe how easy this is!
Useful blog post
It’s really useful!
Thanks for such detailed information
Super easy
Just what I was looking for!
I always wanted to know how to embed google reviews on my site. Thank you for the thorough post!!!
Bon article ?
Very cool
Thanks for the clear instructions!
This looks fantastic and Took some time to learn and that too without coding.
Smash balloon is the perfect marketing product for blogging.
Really interesting read… Super easy instructions!
Reviews are the liveblood of small businesses! Allowing easy ways to promote and embed them are key to future success! Thanks for sharing!
Great and efficient tutorial!
Another great tutorial! Thank you.
There is nothing better than a detailed instruction manual with SCREENSHOTS! Thank you for this.
Your plugins make this so easy – and they look good integrated too!
This tool is very easy to use and the UI is user-frinedly
I really like your content. Anyone wanting to create a beautiful page will find great information here to do that.
Thank you for sharing.
Great and easy way to embed reviews for a better design format!
Odlični ste. Svaka čast ? ? ? ?
A nice read
Thanks for this easy to follow tutorial. We definitely will need to use this feature soon.
Grateful for all these resources
Looks great, nice work.