How to Embed Trustpilot Reviews on Your Website [Step by Step]
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How to Embed Trustpilot Reviews on Your Website [Step by Step]

embed trustpilot reviews

Want to embed Trustpilot reviews on your WordPress site easily?

Displaying reviews from highly-trusted platforms like Trustpilot can make it easier for you to convert your visitors into paying customers.

But manually embedding Trustpilot reviews can be difficult – especially if you don’t want to use custom HTML codes.

The good news is that there’s an easy fix! Follow our guide to see how you can embed Trustpilot reviews on your site in a few minutes.

Why Embed Trustpilot Reviews on WordPress Websites?

According to our social media marketing research, 95% of online shoppers will only buy a product after reading the reviews. 

By embedding Trustpilot reviews to your WordPress website, you can prove to your visitors that real people are using and enjoying your products.

This can work as social proof and persuade them to make a purchase from you. After all, your site visitors can see that your reviews were made by regular people who are your actual customers.

As a result, you have a higher chance of converting your visitors to customers and growing your business. 

With embedded Trustpilot reviews, you can also boost trust in your brand, since your customers act as your brand ambassadors too.

How to Embed Trustpilot Reviews on WordPress (Step-by-Step)

Now you know why embedding Trustpilot reviews on your WordPress site can be great for our business. 

So, let’s get started with the tutorial and learn how to show Trustpilot reviews on your website. 

Step 1: Install the Reviews Feed Pro Plugin

Out of all the plugins in the market that can help you embed online reviews on your site, Reviews Feed Pro is the best one. 

reviews feed pro plugin

This easy-to-use plugin helps you display Trustpilot review feeds on your site in a couple of clicks – no coding required.

So, you can display reviews from top sites such as Tripadvisor, Google reviews, Yelp, Facebook page reviews, and more.

To begin, download Reviews Feed Pro here. Next, you can install and activate it on your WordPress website. 

If you are unfamiliar with how to do so, don’t worry. You can follow our detailed guide on how to install and activate WordPress plugins

After you finish activating your plugin, you should proceed to the second step. 

Step 2: Create a Trustpilot Review Feed

In this step, you will create your Trustpilot review feed. 

In the dashboard area, click on the Reviews Feed » All Feeds menu. Then select the Add New button on the top. 

add new button reviews feed

Next, you will be asked to add a source for your reviews feed. You only have to do this once, and you can then reuse it however many times you want without leaving your site. 

Click on the Add Source button to get started.

add new source reviews feed pro

You can then select the platform that you want to use. There are 6 options to select from:

Just select the Trustpilot option on the popup and then press Next to continue. 

trustpilot option reviews feed pro

And now you have created a new Trustpilot feed for your website. In the next step, you can link this feed to your page. 

Step 3: Connect Your Review Feed to Trustpilot

After you create your feed, the plugin will request the details of your source. You can enter your own brand’s Trustpilot page or anyone else’s.

To continue, paste the Trustpilot page’s URL and select Finish.

paste your trustpilot url

And just like that, your Trustpilot source is ready. You can now make as many feeds as you want with this source. 

To continue, click on the Next button.

add trustpilot account to website example

Your Reviews Feed Pro plugin will show your Trustpilot review feed in the same design as your website so that the feed matches your branding and looks aesthetically pleasing. 

But if you want to customize how it looks further, you have tons of customization options to do so. 

Step 4: Customize Your Trustpilot Reviews Feed

Reviews Feed Pro has tons of templates that you can choose from so that you can customize your feeds quickly and easily. 

The pre-made templates allow you to instantly try out different looks for your feeds. These are the templates that you can choose from:

  • Default
  • Simple cards
  • Masonry
  • Single review
  • Showcase carousel
  • Carousel
  • Grid carousel

After choosing the template design that you want to use, you can click on Next to continue. 

select your reviews feed template

The Reviews Feed Pro plugin will then show your feed in the live feed editor. 

On the left side of the live feed editor, there is a customization panel that allows you to change your layout, header style, button design, and so much more. 

live feed editor trustpilot

You can see the changes you make to the feed in real-time on the right side of the screen. 

Ready to check out what you can do with the live feed editor?

Let’s start with customizing the feed layout. You need to select the Layout option on the left.

layout option trustpilot reviews

The plugin will show you the various layouts that you can select from:

  • List: Shows Trustpilot reviews in one column so they are clearly visible
  • Masonry: Embeds multiple reviews at once in several columns
  • Carousel: Displays the reviews in a sliding carousel
select layout trustpilot

Simply choose the layout you prefer and then click the Save button to confirm your changes.

After you do so, select the Customize button to go back to the main customization option.

return to main customization options

Another neat customization feature is that you can control which reviews to show on your site directly from the live feed editor. 

Simply go to the Settings tab at the top, and in the feed settings, click on the Filters option. 

open settings trustpilot reviews

On the left, you can see the option to filter out the reviews based on the star ratings. 

Choose the star ratings you want, and then your feed will only display reviews with those ratings.

star ratings reviews feed pro

Once again, remember to click the Save button to confirm your changes.

You can easily make further customizations, including changing your header style, number of reviews, and review elements.

On top of that, you can also block certain reviews and even set up only pre-selected reviews to be shown. 

Like always, remember to click on the Save button after you make any changes to the live feed editor. 

After you are satisfied with how the feed looks and functions, we can move to the final step, where you embed the reviews on your site. 

Step 5: Embed Trustpilot Reviews on WordPress

You can use the Reviews Feed Pro plugin to embed Trustpilot reviews in 2 different ways:

  • Embed Trustpilot reviews on a WordPress page
  • Embed the Trustpilot review widget on the WordPress sidebar or footer

We will take a look at both methods below. 

Embed Trustpilot Reviews on a WordPress Page

The Reviews Feed Pro plugin allows you to start embedding your reviews directly from the live feed editor. 

You can start by selecting the Embed button in the upper right corner. 

embed trustpilot reviews on your site

The plugin will then show you all embed options. At this point, you also have the option to manually add reviews to your site. You can do so by copying the shortcodes.

But for now, let’s opt to do so automatically instead. Click on the Add to a Page option.

trustpilot add to a page

All of your WordPress web pages will be listed on the popup.

Choose the page where you want the review to appear, and then press the Add button at the bottom. 

trustpilot add reviews to your website

Next, you will be redirected to the selected page in the WordPress block editor.

There, add a new content block by clicking on the plus (+) icon.

add new content block on wordpress

Once you do so, use the search bar at the top to look for the “reviews feed” block. 

Select the Reviews Feed block to finally embed your review feed. 

add reviews feed block to wordpress

Next, click on Update, and your reviews will be live. And that’s how easy it is to embed a Trustpilot review feed on your webpage with this plugin.

Since your reviews are live, you can open your web page and see what they look like. 

trustpilot review feed example

Next, we will look at how to embed the reviews on your website.

Embed Trustpilot Review Widget on the WordPress Sidebar or Footer

Want to show your review’s on your site’s sidebar or footer areas? You can do so by adding a Trustpilot widget in WordPress. 

Similar to the previous method, you can start this process from the live feed editor. 

Go to the live feed editor and open the Reviews Feed » All Feeds menu and press the Trustpilot reviews feed. 

choose review feed trustpilot

This will bring you back to the live feed editor, where you can select the Embed button on the top.

embed trustpilot reviews on your site

A popup will appear with the embed options for your feed. Click on the Add to a Widget option which will let you manage the widgets on your site.

trustpilot add to a widget

Next, click on either the Sidebar or the Footer panel based on where you want to embed your reviews.

For this example, we will select the Sidebar option.

open sidebar panel

After selecting where you want your review widget to be embedded, click on the plus (+) icon at the bottom. 

Then select the Reviews Feed widget out of all the options.

add reviews feed block to sidebar

You can then click on Update, and your review widget will be live on your site. Now, anyone visiting your website will be able to see your Trustpilot reviews directly on your site. 

If you open your website, you can find the reviews embedded like in this Trustpilot widget example.

example tripadvisor sidebar widget

And that’s how easy it is!

All you need is the Review Feed Pro plugin, and you can embed Trustpilot reviews in a matter of minutes — no need to touch a single line of code!

By using reviews on your site as social proof, you’ll have an easier time converting website visitors into customers and growing your business. 

Ready to embed Trustpilot reviews on your WordPress site? Get your copy of Reviews Feed Pro today!

Since you’re already here, you might also want to check out our list of the top ways to make money on Twitter.

And if you want more social media tips and tricks, just follow us on Twitter and Facebook

author avatar
Sajjan Sharma Senior Writer
Sajjan has been writing about WordPress, social media marketing, and online businesses for over 10 years. His professional interests extend to include influencer marketing, content curation and digital marketing strategies.

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