types of social media posts

15+ Clever Types of Social Media Posts to Engage Your Followers (2021)

By Sajjan Sharma on June 24, 2021

Wondering what types of social media posts would be the best for your brand? You’ve come to the right place then.

Today, we’ll show you all the amazing types of social media posts to help you boost your engagement. And don’t worry — they’re all easy to do so you can start making viral content in no time.

Social media is now a massive part of our lives, with over 3.96 billion users all over the globe. Because of that massive user base, there’s lots of different types of content as well.

The good news is, you have lots of options to choose from for your social media content. In fact, just having some variety in your posts can give you a huge boost for your social media marketing campaign.

So let’s see the different types of social media posts that can help you engage your followers. And we’ve got some great examples for each type of post so you know how to get started right away!

15+ Types of Social Media Posts to Build Your Social Media Following

1. Reviews and Testimonials

Want to use social media to sell more products? Well, a great way to do that is by showing actual people enjoying your products.

With positive reviews and testimonials, you’re showing actual proof about the quality of your products. If people are on the fence about buying from you, this social proof can give them a push.

Even this short Twitter post of a person enjoying a Starbucks product is an example of a positive review. After all, it shows that the person has tried the product and ended up enjoying it.

Want to show tweets like this to your site? With Custom Twitter Feeds Pro, you can start adding Twitter posts to your site in just a few clicks. And there’s no coding needed, so you don’t have to be tech-savvy.

hashtag feed for twitter reviews

And the best part is, you don’t even have to say anything yourself. All you have to do is shine a spotlight on your customers enjoying your products on social media.

So if you want to get started, you can just embed a hashtag Twitter feed to your site that shows your products and gives your visitors a reason to purchase from you.

2. Contests

Some people are competitive, and you can use this to your advantage to get more engagement on social media.

And there’s a simple way to do it. Just hold a contest on social media with a nice reward for the winner and you can find people who’ll engage with your posts.

Plus, you can use contests to increase your popularity on social media. In this simple contest by Oreo, users had to post a picture on Instagram and Facebook to participate.

facebook contest oreos

With all the participants posting their photos, Oreo got a nice bit of publicity on social media out of it.

So this way, you can even get the contestants to directly help out with social media marketing.

And while you’re doing that, don’t forget to share your announcement across all of your platforms.

In fact, you can also use Custom Facebook Feed Pro and embed Facebook posts like the one above to your website.

For more information, check out this handy guide on adding Facebook posts to a website.

3. Giveaways

Relationships are a two-way street, and the same goes for social media. Marketing on social media isn’t just about asking your followers to do something for you. Sometimes, you can do something for them as well.

And a great way to do that is by organizing special giveaways.

givaway wpbeginner package

The idea is pretty simple. You can take any special occasion and then use the opportunity to give away some gifts to your followers.

All you’re spending is the cost of the prizes, and in return you’re getting tons of engagement and popularity in social media.

Plus, the winners can end up with a lot of brand loyalty. So in the end, you’re also benefiting there.

The best part? It can be really simple with RafflePress. Using the drag and drop editor, you can have a giveaway ready to go in just minutes. Just grab one of the many pre-built templates and you can instantly get started.

select facebook template rafflepress

With its one-click entry feature, users can join your giveaways in just a single click. And you don’t have to worry about fake entries either. RafflePress comes with advanced fraud protection that keeps things fair by only receiving legitimate entries.

It even comes with social media integrations. So, you can share your giveaway across all of your social media platforms and reach a wider audience — without any paid ads.

So if you want to create engaging giveaways for your followers, give RafflePress a shot today.

Not sure what to give away? Then just check out this massive list of potential prizes for online giveaways.

4. Infographics

Showing useful information can be fun and engaging if done well. One way you could do that is by using infographics.

With infographics, you can use charts and images to make things easy to understand. Instead of walls of text and numbers, your eye-catching graphics will make your social media page look engaging.

With them, informative social media posts can be much more interesting to look at.

And if you decide to make infographics of your own, there’s another advantage as well. Your infographics can get shared and reposted lots of times by other people who find value in your infographic.

So you can get lots of free exposure that way.

Want to get started right away? Check out this article that lists out the best visual content creation tools that are completely free.

5. Surveys and Polls

Another great way to improve your social media game is by learning more about your followers. If you know what they like and what they don’t like, you’ll have an easier time making content for them.

survey on twitter costa coffee

Since Twitter has a built-in poll feature, this is pretty easy to do. And with Custom Twitter Feeds Pro, you can add your Twitter content like your polls to your website and have people vote from there too.

Surveys and polls don’t always have to be about finding out data either. Sometimes, you can just use simple surveys to get people to click on your social media post. You can use interactive social media posts to get an extra bit of engagement this way.

Want to get started? You can embed your Twitter feed with all kinds of polls on your website by following this tutorial.

embed twitter feed in wordpress

6. Videos and Livestreams

Another common type of social media content is videos. Since YouTube alone has 2.3 billion users, you can see how there’s a massive number of people who regularly watch video content.

And your videos don’t have to be high-budget advertisements either. Even short and simple videos can be enough to bring attention to your products.

You can always find something that will make for good video content, regardless of the size of your brand.

video marketing example

And once you make a YouTube channel of your own, you can just embed your YouTube videos on your website. No need to upload them once again. So, your videos can get more exposure and it won’t take you more than a few minutes.

video feed example for social media marketing

Of course, if you want some extended interaction with your followers, you have livestreams. You can talk and respond to people in real time, so it’s a great way to build a relationship.

Want more people to watch your videos? With Custom Facebook Feed Pro, you can embed your Facebook livestream to your website with just a few clicks — no coding needed.

embed facebook videos

7. Jokes and Memes

Social media marketing is all about building a relationship with your customers. And just like with usual relationships, your personality matters.

That’s what jokes and memes are all about. You’re giving your followers something funny to look at, which is nice. At the same time, you’re showing a bit of personality in your posts.

This way, you can show that you’re an actual person making these social media posts, and not just another brand.

You can find lots of examples of good social media posts that used memes and ended up going viral. A good example of this is this Starbucks tweet.

jokes in marketing example

In one tweet, they’re giving people something entertaining to read while still highlighting their products. And lots of other brands have used the same tactic to boost their own posts.

Of course, you can look out of touch if you use outdated memes or boring jokes, so be careful.

8. Guest Posts

Want to vary up your social media content? Guest posts can do just that, and you won’t even have to go through the effort of creating new content.

With guest posts, you can have a guest post their content on your social media account. With the right guest, it’s a win-win situation — fresh content for you and a bit of publicity for your guest.

guest post syed balkhi

You can also make guest posts yourself. Put your best foot forward with some quality posts and you can use it as an opportunity get more followers.

Plus, when you write a guest post, you also get a nice backlink to your site.

It’s pretty easy to do too. Just create a guest post submission form and interested people can just submit their guest posts to you.

Then you can share the article on your social media for visibility. Even better, if your followers are also interested in your guest author, that helps drive more engagement too.

9. Data and Statistics

Want to appeal to people’s curiosity? In that case, you can use data and statistics in your social media posts.

And you can also use data and statistics to promote your products. A good way to do that is by giving people logical reasons to purchase something.

For example, let’s say you want to use social media marketing to sell hiking gear. Why not post a few statistics about the health benefits of hiking?

data and statistics type of social media posts

If you have actual proof, you’ll have a better shot at convincing the readers to make a purchase.

10. User-Generated Content

We’ve got a fun stat for you — 79% of people say that UGC (User-Generated Content) affects their decision to buy something.

First of all, UGC basically means content created by the users of a brand. Like reviews and testimonials, it’s a way of showing that someone out there has enjoyed your product.

Take this example from Fabletics. Here, the customers were asked to submit a picture of them using the product in their daily lives.

instagram feed fabletics

With this image feed, you can immediately see how there’s lots of people who are enjoying products from Fabletics. Like with reviews and testimonials, this social proof can convince your visitors to make a purchase.

And the best part is, you can create something like this in just minutes. With the Instagram Feed Pro plugin, it’s super easy to post Instagram feeds like this on your website.

Give user-generated content a shot and see how it works for you. Just ask your followers to post Instagram pictures using your branded hashtag.

Then, you can just add an Instagram feed of that hashtag to your website and show your visitors how much your customers love using your product.

11. Teasers and Announcements

If you’ve got something big planned for your followers, then you can start building hype through teasers.

Give them a little taste of what’s coming, and you can fuel their curiosity and spark discussions.

You can see a great example of this from Apple. By keeping things cryptic, they let the speculation and hype build up. And finally, that makes the actual announcement even more impactful.

announcements and teasers for marketing apple

So if you’ve got something in the works, try posting some teasers and see how your followers respond.

And remember to make sure your announcements and teasers are as impactful as possible. A great way to do that is by using power words that can grab the attention of readers.

12. AMAs (Ask Me Anything)

Here’s something that might surprise you — 90% of customers use “authenticity” as a way to pick which brands to support.

In this case, authenticity means being genuine with your customers and actually connecting with them. People no longer connect to “soulless brands” and you can’t afford to come off that way.

A simple and effective way you can improve that is through AMAs, or Ask Me Anything posts.

Basically, they’re basically a question-and-answer session with your followers. Sounds simple, right?

ask me anything type of social media posts harry styles

With AMAs, you’re not just giving out information to your followers. It’s a chance for you to show some personality, and make people realize that you’re not just a brand.

And once they connect with you on a personal level, you’ll have an easier time building brand loyalty.

Even when you aren’t selling your product, you can social media posts to build a relationship with your followers. And AMAs are a great way to do that.

This way, you can use social media to connect with your followers and grow your business in no time.

13. Share Milestones

Milestones are important points in the growth of your brand or social media account. It can be a revenue goal or a certain number of followers, or even just anniversaries.

Plus, it’s also a way of showing your appreciation for your followers. Taking the time to thank them is a nice gesture and a good way to build a relationship.

In fact, you can also combine milestones with giveaways to give a special treat to your followers.

Here, we have an example that does just that.

smash balloon milestone

This way, you can show your followers that they can have something to gain from your growth. And it’s a good way to keep your followers since they’ll be waiting for your next milestone.

So, remember to add them into your posting schedule. The next time you hit a milestone, make a post on social media in celebration.

You can also integrate the social media posts to your site if you want to share the news there. A great way to do that is with Custom Facebook Feed Pro.

With it, it’s going to be super easy to embed your Facebook posts on your website. As an example, we embeded WPBeginner’s Facebook feed using the plugin and it just took a few seconds.

an example of facebook feed for wordpress

14. Inspirational Quotes

Inspirational quotes are among the easiest options from this list.

It’s pretty simple, after all. All you need is a nice quote with a good presentation and you’re good to go.

Here, the key is to find quotes that will get people to pay attention. If it’s too long, people might not bother reading it. Similarly, your quote needs to be impactful enough that it gets people to like and share the post.

inspirational quote type of social media post

Plus, the great thing about inspirational quotes is that it can get engagements from people outside of your usual base of followers.

So if you want something quick and easy to post on your social media, then you might find some luck with inspirational quotes.

And for maximum engagement, don’t forget to post them at the right time.

15. Animations

When it comes to eye-catching content on social media, animation has got to be one of the most popular options.

With a good animation, you can capture the attention of a person longer than a still image or a piece of text. That extra time can make your post stand out from the rest of the feed.

And it doesn’t have to be complex and detailed animation either. In fact, you can make some of the most creative social media posts out there just with some basic animation.

For example, Calm shared this small gif that prompts people to slowly breathe in and out. It’s a really simple animation but it still got a lot of engagement.

So, keep this in mind the next time you’re wondering what to post on social media. Just try experimenting with different content formats, like animation.

And once you’ve shared the animation on Instagram, you can just embed it on your website with an Instagram feed plugin.

In the past, WordPress had the oEmbeds feature. You could paste the link to an Instagram post and WordPress would embed it, just like above. Sadly, it was discontinued so you can’t post Instagram content that way anymore.

Fortunately, there’s an easy solution with Instagram Feed Pro. It brings back oEmbeds so you can post Instagram content to WordPress once again.

It even has over 1 million active users and a rating of 4.9/5 stars. So, you can be sure that it really is the best Instagram feed plugin for WordPress.

16. Tutorials

Finally, you can make tutorial posts that teach your followers how to do something.

With tutorial posts, you can provide something of value to your followers. And at the same time, it’s a good opportunity to promote your own products.

For your customers, you can show them how to use your products. And for the others, it shows how your products can help them solve their problems. This way, you can give them a reason to buy.

Just remember, your tutorials don’t have to be simple blog posts. For example, here’s a tutorial on YouTube that has managed to get lots of engagement from by helping people out.

video tutorial example

You can also make videos or animations that show people what to do. And as a bonus, you can also easily embed those videos to your website.

wordpress youtube feed example

All it takes is a few minutes with Feeds for YouTube Pro and you can make sure your site has engaging video tutorials.

And that’s it!

This was our list of some clever types of social media posts that can help you engage your followers. Hopefully, this showed you how to create interesting content on social media.

As you can see, there’s so many different ways of making awesome social media posts. With just a bit of effort, you can make posts that will leave your followers wanting for more.

But that’s not all. If you’re really serious about social media marketing, Smash Balloon has plugins that can help.

All it takes is a few clicks and you can integrate your social media accounts to your website. Then, you’ll have lots of ways to present them and drive traffic to your social media accounts.

So what are you waiting for?

Just grab the Social Wall Pro Bundle which gives you access to all the Smash Balloon plugins at a discount.

Want to take your Facebook marketing to the next level? Check out the different types of Facebook posts to boost engagement.

If you found this article to be helpful, give us a follow on Twitter and Facebook and stay tuned for more social media marketing tips and tricks.

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