How to Improve Your Social Media Marketing (11+ Proven Tips)
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How to Improve Your Social Media Marketing (13 Proven Tips)

How to Improve Your Social Media Marketing

Want to learn how to improve your social media marketing?

If you want lots of new customers for your business, social media is a great place to look. With social media marketing, you can reach tons of potential customers at very little cost.

On the other hand, there are so many businesses already using social media. So, standing out from all that competition might be tricky.

That’s why we’re bringing you these hacks to help improve your social media marketing:

  1. Post Content at the Right Time
  2. Celebrate With Contests and Giveaways
  3. Interact With Your Community
  4. Add Popups to Your Site
  5. Show User-Generated Content
  6. Embed Social Reviews Widgets
  7. Make Videos and Livestreams
  8. Use Hashtags
  9. Make Bite-Sized Videos
  10. Cross-Promote Between Different Platforms
  11. Post More Visual Content
  12. Host a Social Media Takeover
  13. Monitor Your Results

Before we get into that, let’s first see what social media can bring to your business.

Why Use Social Media Marketing for Your Business?

If you want healthy growth for your business, you need an effective way of reaching new people.

And if you want to reach many people at once, social media is the best option. With almost 5 billion social media users, based on our social media marketing statistics as of April 2024, that’s a lot of potential customers for your business.

It’s not just the number of users, either. Here are a few more advantages of using social media marketing:

  • You can interact with your customers and build relationships easily. That way, you can turn them into ambassadors for your brand.
  • Social media marketing is also cost-effective and suited for a small business. In fact, it’s 3x less expensive than other ways of marketing.
  • With 97% of marketers using social media, you might lose all those potential customers to your competitors unless you use social media marketing.
  • You can boost your website’s SEO using social media marketing, too. That means your website will be much easier to find on search engines like Google, so you’ll get more customers.
  • You can also learn more about your customers. This way, you can create more appealing products or services.

As you can see, using social media marketing can be great for your business. It’s cheaper, effective, and allows you to reach tons of new customers.

With that, let’s get started on the ways to improve social media marketing and boost your business.

How to Improve Your Social Media Marketing

We’ve got a list of tried-and-tested social media marketing tips that you can use. Plus, they’re super easy, even if you’re new to marketing or using social media.

1. Post Content at the Right Time

If you want your social media content to get noticed, you’ll need to post them at the right time.

Making interesting social media posts isn’t enough if people aren’t actually online to see them. That means you’ll need to post when they’re active on social media.

The best time to post on social media depends on two things:

  • Your social media platform
  • And your target audience

Let’s say you want to use Twitter to reach lots of people at the same time. If you’re targeting other businesses, the best time to post would be between 11 am to 1 pm on Monday or Thursday.

best time to post on twitter

But if you’re targeting customers directly, you can try posting at 12 pm or 1 pm from Monday to Wednesday.

Other social media platforms also have separate times that you can post for best results. That way, your business can reach more people and get tons of interactions.

To get started, check out our guide on the best time to post on social media.

2. Celebrate With Contests and Giveaways

For a quick way to go viral on social media, you can give contests and giveaways a try.

People enjoy winning things, and social media users aren’t different. Contests and giveaways use that to get people to subscribe or engage with your social media content.

giveaway social media

After all, they’re also getting something in return for engaging with your social media posts.

For example, let’s say you create a new Facebook page for your business and want more followers.

You can create a giveaway and randomly give out a $10 gift card to someone who’s following your Facebook page.

That way, more people will go ahead and follow you for the chance to win the prize. And they might continue to engage with your brand for more giveaways in the future.

As you can see, organizing giveaways and contests can get you tons of engagement on any social network.

And there’s one tool that can help make it super easy for you: RafflePress.

best wordpress giveaway plugin rafflepress

With this plugin, you can create giveaways and contests for your website with ease. In fact, RafflePress comes with a user-friendly drag-and-drop builder so you can visually create your giveaways.

You also get some amazing templates to help you make engaging giveaways so you can grab them, edit a few things, and have your giveaway ready to go.

Plus, everything is automatic with RafflePress. It can start the giveaways at the set time, manage the rules, block fake entries, and end the giveaway all on its own.

With all these helpful features, RafflePress really is the best WordPress giveaway plugin that you can find.

3. Interact With Your Community

You can just interact with your community on social media for an easy way to convert people into dedicated customers.

Unlike other ways to market your business, social media marketing allows you to do two-way communication.

So, you can see what your customers think of your marketing efforts and then respond to them.

By interacting with people, you can get feedback, answer questions, and learn more about your customers. As a result, you can boost your brand awareness and build relationships.

And if you want a place to form that community, Facebook groups can be a great option.

Since Facebook is the biggest social media platform in the world, you’ll have access to tons of people. Then, you can freely interact with your group members and market your products there.

With these positive interactions, people become more likely to purchase from your business in the future, so you’ll have a community of people dedicated to your brand.

Not sure how to grow your Facebook group? Then we’ve got you covered.

As the best Facebook feed plugin, Facebook Feed Pro gives you an easy way to build your community.

custom facebook feed pro plugin

Using this plugin, you can embed a Facebook group feed on your website. As a result, anyone who visits your site will see that you have an active community on Facebook.

You can then turn website visitors into Facebook group members and get a supply of new people for your community.

embed facebook group

On top of that, Facebook Feed Pro is also super easy to use. All it takes is a few simple clicks, and you can have a beautiful Facebook group feed ready.

It’s not just Facebook groups, either. You can create Facebook feeds for your pages, Facebook videos, albums, Facebook page reviews, and much more.

And the best part?

You get a team of WordPress experts who’ll make sure you have a smooth experience making your feeds.

If you want to grow a Facebook community to interact with your customers, give Facebook Feed Pro a try.

4. Add Popups to Your Site

A great way to turn website visitors into social media followers is to use popups.

All you have to do is add a popup to promote your social media accounts. After that, people can see the message and follow you on social media right from your website.

Since people on your website are already interested in your products, you can get lots of new followers that way.

All this can be super easy for you if you use OptinMonster.

If you want to create engaging popups to convert visitors, OptinMonster is the best popup plugin for your WordPress website.

With this content marketing tool, you get a user-friendly drag-and-drop builder that doesn’t need any coding. Plus, you also have tons of templates that you can use for your popups.

user friendly drag and drop editor

To have the best chance of converting your visitors into social media followers, OptinMonster comes with smart popups.

You can use it to show your popup messages at the best time to convince people. For example, OptinMonster can show a popup just as a person is about to leave your site.

Another great feature of OptinMonster is analytics. With it, you can see how effective your popups are at getting you new social media followers.

If you’re interested in learning more, we’ve got an in-depth review of OptinMonster that you can check out.

5. Show User-Generated Content

According to a study, 90% of customers trust user-generated content (UGC) when making decisions.

So, showing content created by your customers is a great way to market your brand.

And it’s pretty easy to do as well. All you need to do is show posts of regular people enjoying and promoting your products.

You can find a great example of that with the Fabletics website. You can see real people on Instagram using their products under their brand hashtag there.

hashtag instagram testimonial

When other people see those posts, it can work as social proof to convince them to buy from Fabletics. After all, lots of people seem to be enjoying their products.

And like Fabletics, you can just embed user-generated content on your website. You can boost your conversions and get more social media engagement at the same time.

Want to learn how? You can do it easily with the Instagram Feed Pro plugin.

best instagram feed pro plugin

Forget about coding. You can build a beautiful feed to show Instagram posts from your customers with some simple clicks.

In fact, we recreated the hashtag Instagram feed from earlier in just a few minutes using this plugin!


Plus, you can do a lot more than show your brand hashtag here. Instagram Feed Pro supports profile feeds, shoppable feeds, mentions feeds, Instagram TV (IGTV) videos, and much more.

To get started, you can just check out our guide on how to embed your Instagram feed.

If you want an easy way to boost your sales with social proof from Instagram, give Instagram Feed Pro a try.

6. Embed Social Review Widgets

Another great way to boost your brand’s online marketing is to embed social review widgets on your website.

By displaying reviews from trusted platforms, you’re showing visitors that real people have a positive opinion of your brand.

This can build trust in your brand and convince people to give your products a try.

What’s more, displaying social media reviews on your site will show people that you pay attention to what they have to say. So, people will be much more likely to engage with you on social media.

Want an easy way to display a social review widget? Reviews Feed Pro has you covered.

reviews feed pro plugin

As the #1 reviews aggregator plugin for WordPress, Reviews Feed Pro lets you display reviews from top platforms like Facebook, Google Reviews, Yelp, and Tripadvisor.

All you have to do is follow a 3-step guide, and you’ll be able to create, customize, and embed social media reviews in just minutes.

guided flow reviews feed pro

Plus, you get control over the reviews that appear on your widget. You can choose to highlight your best reviews and create a great impression of your brand.

You can even add special filters and only show reviews with specific star ratings. As a result, you can easily hide low-quality reviews from trolls, bots, or spam accounts.

filters reviews feed pro

In just a few simple clicks, you can have beautiful social review widgets that convert visitors into social media followers and customers.

To learn more, you can check out our guide on how to embed a social media review widget.

Ready to embed social media review widgets? Get your copy of Reviews Feed Pro here.

7. Make Videos and Livestreams

Here’s a fun fact: 66% of customers prefer watching a video to reading about a product.

Amazing, right?

Video content is a great way to get people’s attention on social media.

video marketing content

And it doesn’t have to be expensive or difficult either.

You can just take simple videos on your phone and upload them to YouTube to get started. Or you can go for a live video to engage with your customers in real time.

Not sure where to start? Here are a few fun ideas you can try for your business:

  • Video reviews
  • Product demonstrations
  • Q&A livestreams
  • Behind-the-scenes videos

You can check out the best types of YouTube videos to boost your subscribers here.

If you want your video content to be more effective, you can give YouTube Feed Pro a shot.

youtube feed pro plugin smash balloon

You can use this plugin to show all of your YouTube videos on your website. So people can watch your video content without leaving your site.

As a result, you can get more views, likes, and subscribers from all your website visitors. At the same time, the relevant video content can make your site more engaging.

You don’t need to worry about all the videos slowing down your website, either. YouTube Feed Pro will only load your videos after your visitors click on play.

That means your YouTube feeds and your website will load much faster.

Also, YouTube Feed Pro allows you to add lots of different types of YouTube feeds. You can embed your YouTube channel, playlists, livestreams, search results, and much more.

youtube feed pro example feed

With all that, marketing your video content will be a piece of cake.

Now, go and grab your copy of YouTube Feed Pro, and you can start growing your YouTube channel quickly.

8. Use Hashtags

Want a simple recommendation to boost your social media marketing? Just try using hashtags.

When you add relevant hashtags to your social media, more people can see your posts. So, you get a lot more interactions on social media.

Let’s take the example of WPBeginner here.

Since it’s the biggest knowledge base for WordPress on the internet, you can see the hashtag #WordPress on Twitter.

So, people looking for content related to “WordPress” can find these posts more easily. And these people are very likely to like, reply to, or retweet WPBeginner’s posts.

And that’s not all! You can also have people use hashtags when making posts about your products. Since lots of people on social media can see these hashtags, this can improve your brand’s visibility.

For maximum effect, you can even show posts with that hashtag on your website.

This way, anyone visiting your site can see that plenty of people are engaging with you. Plus, they’ll also know which hashtags to use if they want to see the social media content for your brand.

You can do all this with ease if you have the best Twitter feeds plugin, Twitter Feed Pro.

twitter feed pro homepage

This plugin allows you to embed Twitter feeds on your website in just a few easy steps — no coding needed.

Using it, you can easily show a Twitter feed with all the posts under your brand’s hashtag.

twitter hashtag feed example

What’s more, Twitter Feed Pro is very flexible, so you can do a lot more than embed hashtag feeds.

You can add Twitter profiles, lists, search results, and lots of different types of Twitter feeds with this marketing tool.

For a quick start, check out our guide on the best ways to integrate Twitter feeds into your website.

So what are you waiting for? Go and grab your copy of Twitter Feed Pro, and you can grow your brand with engaging Twitter feeds.

9. Make Bite-Sized Videos

Short videos are rapidly becoming more and more popular on the internet and a great avenue for digital marketing.

tiktok example of video feed

People, especially younger Millennials and Gen Z, prefer short videos that are quick and easy to watch. And when it comes to short videos, TikTok is easily the biggest platform out there.

TikTok in 2022 is Facebook in 2007. It’s now the largest property on the Internet. It has more traffic than Google. It has a higher average watch time than Facebook or Netflix. People are spending more time watching short 15- to 30-second videos than two-hour-length feature films.

Dennis Yu, CEO of BlitzMetrics

Want a simple way to boost your TikTok following? You can actually use the same tried-and-tested trick as with other social platforms — embedding TikTok feeds on your website.

And the best tool to do this is TikTok Feed Pro.

tiktok feed pro

In just minutes, you can have a beautiful video feed on your website that shows off your TikTok content.

After that, anyone visiting your site can check out the videos, getting you more views, likes, and subscribers.

The best part? Your videos will perfectly match your website’s design right out of the box. After all, this plugin can automatically inherit the look of your WordPress theme.

You even get a visual customizer where you can design engaging TikTok feeds in detail.

tiktok feed pro live feed editor

Since the plugin was designed to be lightweight, you can embed tons of TikTok videos at once, and your site will still load as fast as ever!

To learn more, you can check out this handy guide on how to embed TikTok feeds on your website.

The best part of TikTok Feed Pro is that you can simply reach their dedicated support team whenever you need help or have questions.

Get your copy of TikTok Feed Pro today and boost your brand’s TikTok following.

10. Cross-Promote Between Different Platforms

A simple way to get more engagement on your social media content is to cross-promote it to other places.

That way, more people will see your social media posts, and they’ll get more interactions.

If someone is only following you on 1 social media, cross-promotions can convince them to follow you in other places. So, you’ll get more chances to market to them.

For example, you can post a link to your Facebook group on Twitter. That way, people outside of Facebook will know about your online community and join up.

example cross promotion

And if Instagram users find that video interesting, they can go and subscribe to your YouTube channel.

If you don’t have a large following on different social media platforms, there’s an easy solution.

With Social Wall Pro, you can get more people following you on all the major social media platforms.

social wall pro plugin smash balloon

You can build social feeds on your website with content from Twitter, YouTube, Facebook, TikTok and Instagram. With these feeds, you can turn visitors into your social media followers.

In fact, you can create your social wall in just minutes with the help of this plugin.

After that, you get a simple visual customizer where you can freely customize the design of your social walls — no coding needed.

You can edit your layout, colors, filters, headers, buttons, and much more. Whenever you make any changes, the live preview on the right will show you how your feed looks.

live feed editor social wall pro

As a bonus, you can freely use Social Wall Pro for unlimited times on unlimited websites.

And you’ll also get a high-quality support team who’ll have your back if you need any help.

Now go and grab your copy of Smash Balloon’s All Access Bundle so you can get the best social media feed plugins (including Social Wall Pro!) to improve your marketing.

11. Post More Visual Content

If you want to get more interactions on social media, you can just try posting more visual content.

Go for videos and photos when making your posts, and you can boost social media views by 45%.

For a start, you can try posting:

  • Infographics
  • Funny memes
  • Motivational quotes
  • Product photos

Your content will then immediately stand out from the others. After that, more people can see your posts, and you can get a lot more interactions as well.

post visual content on twitter

As you can see, visual content can improve your social media communication when marketing your brand.

Want to use them for your site? You can check out our guide on the best visual content creation tools.

And once you’ve made these visual posts, you can use Social Wall Pro to show them on your website and make them even more engaging.

Plus, you’ll get even more views and interactions on your social media posts that way.

12. Host a Social Media Takeover

For some fresh content to give your social media a boost, you can try hosting takeovers.

social media takeover example

The idea is pretty simple. You show posts from social media influencers on your official account. With it, your brand can benefit in 2 ways.

First, this means you have new and relevant content for your social media followers to keep them interested.

Second, the takeover will expose your brand to the influencer’s fanbase. So you can get more followers from there.

And if you want the takeover to be successful, you can try promoting it on your website as well. That way, anyone visiting your site can see what you’ve planned.

For that, check out our guide on how to add social media posts to your site.

13. Monitor Your Results

Want your social media marketing to be more effective? In that case, you can monitor your results using analytics.

This allows you to see how effective your social media strategies are at marketing your brand right now.

channel dashboard example youtube

So you can find out which strategies are working and which need some improvement.

For example, let’s say you run a giveaway to promote your YouTube channel. Then you can use analytics to see how many views, subscribers, and likes it helped you get.

With that information, you can decide whether you want to pick giveaways in the future.

Plus, all the major social media platforms come with free analytics tools. Using these, you can check the results of social media marketing with absolutely no extra cost.

Just check out our guide on the best social media analytics tools to see your options.

And that’s it!

That was our guide on how to improve your social media marketing. You can now see how to use social media to promote your business and get more customers.

With these tips, it’ll be much easier for you to stand out from all of your competitors. Plus, they’re super easy to use, so you can get started right away.

Go and grab the All-Access Bundle, and you can get ALL the Smash Balloon plugins at a discounted price.

Want the best tools to boost your social media presence? Take a look at our list of the best social media plugins for WordPress.

More Social Media Marketing Tips & Tricks

If you thought this article was helpful, give us a follow on Twitter and Facebook, and stay tuned for more social media marketing tips and tricks.

author avatar
Lianne Laroya Content Marketing Manager
Lianne serves as the Content Marketing Manager at Smash Balloon, drawing upon more than 12 years of experience in WordPress content, social media marketing, user-generated content (UGC) and search engine optimization (SEO).

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