Do you want to know what types of YouTube videos you need to upload so you can boost your subscribers? It’s natural for businesses like you to prioritize making videos that convert viewers into loyal subscribers. After all, with over 31 million YouTube channels worldwide, getting ahead of the game is a must.
But, it can be overwhelming to know which types of videos are effective in subscriber conversion. Especially if you’re new to the world of YouTube marketing.
That’s why in this post, you’ll learn the best types of YouTube videos that can supercharge your subscribers and grow your channel’s community in no time.
Ready? Let’s dive right in.
1. How-To Guides
One of the most popular types of YouTube videos is a how-to video. How-to guides, or most commonly known as tutorials, are usually searched on YouTube because viewers want to know how to accomplish a certain task — and they want to watch it in an actionable and step-by-step format.
When doing a how-to video, it’s best that you go straight into the actual tutorial to keep the viewers engaged. For example, WPBeginner made a tutorial video on how to embed tweets in WordPress.
Since the tutorial is about how a viewer can accomplish a task on their computer, they showed a screen recording. This is a great resource video, especially for visual learners who want to see which elements they need to search for in order to activate this feature.
Pro-tip: After creating a tutorial video, you can display it on your official website for more exposure and targeted traffic. Using this technique, you can also convert your website visitors into subscribers!
Check out this helpful guide on how you can easily add a YouTube video to WordPress using a newbie-friendly plugin like Feeds for YouTube Pro.
2. Unboxing Videos
When it comes to getting more subscribers for your YouTube channel, you can always rely on making unboxing videos to achieve your goal. Why?
Because as long as companies release new products to be unboxed, YouTubers who create this type of video won’t exhaust their efforts in coming up with new content. So, unboxing videos will always be relevant. Not to mention, also vital in influencing the buying behavior of shoppers.
Look at this unboxing video of the Apple mask as an example. It’s trendy because it relates to the current situation. And it’s timely because the video featured the unboxing of a recently released product. That’s why this video has more than 8 million views — in less than 2 weeks of its upload!
Once you’ve made an unboxing video, why not add it to your product catalog page? To build excitement around the products you’re selling, you can embed an unboxing video playlist on your website.
Pro-tip: YouTube doesn’t give an easy way for its users to show their playlists on their websites. To know how you can embed your playlist in just under 5 minutes, check out this step-by-step tutorial on adding a YouTube playlist in WordPress.
3. Product Reviews
83% of people trust reviews over advertising. That’s why product review videos are one of the most searched-for videos in YouTube. So, if you’d like to boost your YouTube subscribers, you need to create product review videos that are related to your niche.
Viewers find it more relatable if they can see exactly how a product is physically used in video.
For example, in the Samsung Galaxy review below, the reviewers also included the photos and videos they took using the phone for the viewers’ benefit. Plus, the video also included the pros and cons of using the product so the review is more authentic and trustworthy in the viewers’ eyes.
4. Video Interviews
Want to increase your YouTube subscribers and establish brand awareness at the same time? Creating video interviews is the way to go.
The best thing about video interviews is that it helps you get credibility through brand association. So, the more thought leaders and industry experts you can get on camera for your interview, the more credible your overall brand is perceived by your target audience.
In the example below, entrepreneur Marie Forleo interviewed best-selling author Elizabeth Gilbert about living one’s most creative life.
This video interview is helpful in cross-promoting: Marie Forleo’s audience can get to know more about Elizabeth Gilbert. And when she shares this video interview to her own audience, Elizabeth Gilbert can drive back traffic to Marie Forleo’s channel as well.
Pro-tip: Want to cross-promote your video interviews even further? Display a curated feed of your YouTube video interviews on your website’s “About” page to increase your brand’s credibility in the eyes of your prospects.
5. Video Testimonials
There’s a reason big companies like Amazon, Zoom and Google created video testimonials for their own brand — video testimonials are great at converting prospects to paying customers.
And when done right, they can also be effective in converting a random viewer to a loyal subscriber to your YouTube channel.
Instead of featuring a single customer in your video testimonial, you can do what Amazon did and put several of your top customers in the spotlight.
The more relevant people you feature in your testimonial, the greater the chance is for your viewers to relate with at least one of their stories. And the more they can relate to your content, the more likely they are to subscribe to your channel.
Want to create powerful video testimonials? Check out this ultimate guide on how you can make winning video testimonials that your target audience can deeply connect with.
In today’s world filled with celebrity endorsements and tons on paid advertising, customers crave authenticity more than ever. In fact, 86% of people say that authenticity is important in deciding what brands they support.
And one of the best ways to add authenticity to your content? Create behind-the-scenes YouTube videos that humanizes your brand and encourages your target audience to subscribe to your channel and engage with you.
For example, Dove released a behind-the-scenes video about their #ShowUs marketing campaign. In the video, they talked about what triggered the start of the campaign and how the whole filming process went. This type of YouTube video helped the brand build trust with their viewers because they weren’t afraid to show they authentic and vulnerable side.
Pro-tip: Have an upcoming event that you’d like to promote to your followers? In addition to uploading your behind-the-scenes videos to YouTube, you can also use Feeds for YouTube Pro to show a curated feed of behind-the-scenes videos on your website’s events page.
Plus, if you want to get more exposure to your upcoming event, you can cross-promote your behind-the-scenes video by posting it to Instagram as well. For more actionable tips on how you can use Instagram to boost your YouTube subscribers, check out this nifty tutorial.
7. Educational Videos
Humans are naturally curious beings, so they love learning more about themselves and how they can lead better and easier lives.
That’s why educational channels like TED are so popular. They contain a massive list of thought-provoking and research-backed videos that can help their subscribers achieve a certain goal (for example: focus, clarity, happiness) once they follow the tips mentioned in the videos.
Want to know how you can create an educational video even if you’re not a researcher by profession?
It’s simple. Look around for researches that are experts in your chosen niche and invite them to get featured on your YouTube channel. It’s a win-win situation. They get to use your platform so they can reach a diverse audience.
And, you get to leverage their expertise in your YouTube marketing campaign. The more valuable your educational videos are, the more subscribers you can get for your channel.
8. Q&A Videos
Question-and-answer videos, also known as ask-me-anything, are popular in the world of YouTube because this type of video helps the viewers connect on a deeper level with the content creators.
Here, the topic isn’t limited to professional services or products only — even “personal” topics such as the creator’s thoughts and honest opinions are explored in more detail. For example, actress Ellen Pompeo did a full Q&A video and her audience asked her about different topics like her acting career, typical day in her life and friendships with her co-actors.
Pro-tip: If you’d like to get more YouTube subscribers by doing Q&A videos, you can upload them monthly. Then, post them on your website to encourage your website visitors to know you better.
Looking to save time in doing this? Use the Feeds for YouTube Pro plugin to convert your YouTube videos into custom posts on your website. This way, your YouTube videos can show up in both your regular WordPress posts feed and your search results within your site.
Ever wondered why every single YouTuber likes shooting vlogs? They’re easy to make and enticing to watch. Why? Because vlogs give the viewers a glimpse of what happens in a day in the vlogger’s life. So, in a way, it’s similar to reality television and real-time story-telling.
Serial entrepreneur Gary Vaynerchuk is a master at creating engaging vlogs that keep his viewers coming back for more. In one of his vlogs below, he filmed a usual “day in the life” vlog. What set this vlog apart from the others? He added elements unique to him in the title, such as “CEO” and “$150 million dollar company” in the title.
Do you have lots of vlogs that you’d want to get more traffic on? First, organize them into a YouTube playlist. Then, you can display them on your website’s sidebar area as a widget by following this tutorial.
And so, there you have it! At the end of this post, you’ve now learned what types of YouTube videos you can start creating today so you can skyrocket your subscribers and grow your YouTube channel over the long run.
Take your YouTube channel to the next level with a user-friendly plugin like Feeds for YouTube Pro.