Do you want to know what types of YouTube videos can help boost your subscribers?
Using YouTube videos, businesses can easily convert viewers into loyal subscribers and get them to buy products and services.
With over 37 million YouTube channels worldwide, so you’ll need to do something different if you want to stand out.
But, it’s hard to tell which types of videos are effective in subscriber conversion — especially if you’re new to the world of YouTube marketing.
That’s why in this post, you’ll learn the best types of YouTube videos that can supercharge your subscribers and grow your channel’s community in no time.
Ready? Let’s dive right in.
1. How-To Guides
One of the most popular types of YouTube videos to grow your YouTube channel is a how-to video.
People usually search for how-to guides, or tutorials when they want to know how to accomplish a certain task. And good tutorials and show that using simple step-by-step instructions.
When doing a how-to video, here are a few things you can do to convert visitors easily:
- Instead of adding a long intro, it’s best that you go straight into the actual tutorial to keep the viewers engaged.
- To make the instructions clear, you can add a screen recording or video footage so people can easily see what they’re supposed to do.
- You can make it clear what the video is about by adding a simple thumbnail with the title or relevant graphics.
- Another great way to convert people is to add a call to action at the end of the video and remind people to subscribe.
For an example of how to do this, you can check out WPBeginner’s tutorial video on how to embed tweets in WordPress.
You can clearly see what the video is about with that thumbnail. Once you open the video, the instructions start quickly, so you can get the information that you’re looking for.
Since the tutorial is about how a viewer can accomplish a task on their computer, they showed a screen recording.
This is a great resource video, especially for visual learners who want to see which elements they need to search for in order to activate this feature.
Pro-tip: After creating a tutorial video, you can display it on your official website for more exposure and targeted traffic.
Check out this helpful guide on how you can easily add a YouTube video to WordPress.
2. Video Essays
When it comes to getting more subscribers for your YouTube channel, video essays can be a great way to achieve your goal.
Video essays are similar to regular essays, except instead of just using text, you can use photos, video clips, music, and narration to keep people engaged.
With informative video essays, you can keep people engaged with your channel for much longer and get them to subscribe for more.
For a great example, you can look at this video with over 23 million views that talks about a famous actor and his techniques.
Unlike a regular essay, this video can actually show people what it’s talking about instead of just saying it.
The best part? You don’t need expensive equipment to make video essays of your own. You can simply talk about a topic that you’re interested in and show relevant video clips.
Pro-tip: YouTube doesn’t give an easy way for its users to show their playlists on their websites. To know how, you can check out this step-by-step tutorial on adding a YouTube playlist in WordPress.
3. Product Reviews
83% of people trust reviews over advertising. That’s why product review videos are one of the most searched-for videos on YouTube.
To boost your YouTube subscribers, you can simply create product review videos that are related to your niche.
Before getting started, just keep in mind that viewers find it more relatable if they can see exactly how a product is physically used in the video.
For example, in the Samsung Galaxy review below, the reviewers also included the photos and videos they took using the phone.
Plus, the video also included the pros and cons of using the product, so the review is more authentic and trustworthy in the viewers’ eyes.
Check out how to embed multiple YouTube videos on your website so you can create a reviews page with tons of different videos.
4. Video Interviews
Want to increase your YouTube subscribers and establish brand awareness at the same time? Creating video interviews is the way to go.
The best thing about video interviews is that it helps you increase your YouTube watch hours and get subscribers from the other person’s audience.
In the example below, entrepreneur Marie Forleo interviewed best-selling author Elizabeth Gilbert about living one’s most creative life.
This video interview is helpful in cross-promoting: Marie Forleo’s audience can get to know more about Elizabeth Gilbert.
And when she shares this video interview with her own audience, Elizabeth Gilbert can drive back traffic to Marie Forleo’s channel as well.
Pro-tip: Want to cross-promote your video interviews even further? Display a curated feed of your YouTube video interviews on your website’s “About” page to increase your brand’s credibility in the eyes of your prospects.
5. Video Testimonials
There’s a reason big companies like Amazon, Zoom, and Google created video testimonials for their own brand. After all, video testimonials are great at converting prospects to paying customers.
Not only do video testimonials promote your brand, they also show the quality of your YouTube channel and encourage people to subscribe.
And when done right, they can also be effective in converting a random viewer into a loyal subscriber and paying customers.
Instead of featuring a single person in your video testimonial, you can do what Amazon did and put several of your top customers in the spotlight.
The more relevant people you feature in your testimonial, the greater the chance is for your viewers to relate to at least one of their stories.
And the more they can relate to your content, the more likely they are to subscribe to your channel.
Want to create powerful video testimonials?
Check out this ultimate guide on how you can make winning video testimonials that your target audience can deeply connect with.
In today’s world filled with celebrity endorsements and tons of paid advertising, customers are looking for authenticity more than ever.
In fact, 86% of people say that authenticity is important in deciding what brands they support.
And one of the best ways to add authenticity to your content? Create behind-the-scenes YouTube videos that humanize your brand.
That way, you can easily encourage your target audience to subscribe to your channel and engage with you.
For example, Dove released a behind-the-scenes video about their #ShowUs marketing campaign.
In the video, they talked about what triggered the start of the campaign and how the whole filming process went.
Pro-tip: Have an upcoming event that you’d like to promote to your followers?
In addition to uploading your behind-the-scenes videos to YouTube, you can also use YouTube Feed Pro to show a curated feed of behind-the-scenes videos on your website’s events page.
Plus, if you want to get more exposure to your upcoming event, you can cross-promote your behind-the-scenes video by posting it to Instagram as well.
For more actionable tips, check out our guide on how you can use Instagram to boost your YouTube subscribers.
7. Educational Videos
Humans are naturally curious and love learning about new things. And the same goes for all the people on YouTube.
That’s why educational channels like TED are so popular. People can check out their content to learn new things and work towards certain goals (for example, focus, clarity, happiness) once they follow the tips mentioned in the videos.
Want to know how you can create an educational video even if you’re not a researcher by profession?
It’s simple. Look around for researchers that are experts in your chosen niche and invite them to get featured on your YouTube channel.
They get to use your platform, and you get to use their expertise in your YouTube marketing campaign. It’s a win-win!
8. Q&A Videos
Question-and-answer videos, also known as ask-me-anything, are popular in the world of YouTube because this type of video helps the viewers connect with the content creators.
Here, people can ask about your brand, professional opinions, and even “personal” topics, including your own thoughts and opinions.
For example, actress Ellen Pompeo did a full Q&A video, and her audience asked her about different topics like her acting career, a typical day in her life, and friendships with her co-actors.
Pro-tip: If you’d like to get more YouTube subscribers by doing Q&A videos, you can make a monthly event out of them so people can regularly send you questions.
Then, to promote your YouTube videos more, you can simply post the videos on your website so everyone can check them out.
Looking to save time in doing this?
Use the Feeds for YouTube Pro plugin to create a YouTube widget on your site and show the Q&A videos.
Ever wondered why every single YouTuber likes shooting vlogs? They’re easy to make and engaging to watch.
Vlogs give the viewers a glimpse of what happens in a day in the vlogger’s life. So, in a way, it’s similar to reality television and real-time story-telling.
Serial entrepreneur Gary Vaynerchuk is a master at creating engaging vlogs that keep his viewers coming back for more.
In one of his vlogs below, he filmed a usual “day in the life” vlog. What set this vlog apart from the others?
He added elements like “CEO” and “$150 million dollar company” in the title, which makes the video stand out from other vlogs on the platform.
Do you have lots of vlogs that you’d want to get more traffic on?
First, organize them into a YouTube playlist. Then, you can embed the YouTube playlist on your website using the Feeds for YouTube Pro plugin.
10. Video Compilations
One of the easiest way to grow your YouTube following is by posting compilation videos.
For these, you can collect interesting content like memes, trending challenges, movie clips, and more so viewers and easily check them out.
So, people get to see a selection of best content while you get new viewers and subscribers — it’s a win-win situation!
For example, this video collects the funniest moments of Korean group BTS’s members and then combines them into a single video.
As you can see, compilation videos can be a great way to show engaging content to people. Plus, you don’t have to film anything yourself.
And if you embed these videos on your site, you can keep your website visitors engaged and get them to subscribe.
Just check out this guide on how to embed a YouTube feed in WordPress and you can get started.
For a simple way to make engaging YouTube content, you can try recording podcasts.
All you need is a few people to talk with, then you can grab a mic and then get started. In fact, you can make podcasts with just audio, even if you don’t have a camera.
With podcasts, you can talk about your interests, chat with your friends, review media, tell stories, and much more.
Plus, you can also engage with your fans by answering their questions and build a community of dedicated viewers.
Like with other video ideas on this list, you can reach more people and easily get tons of subscribers by posting the videos on your website.
And so, there you have it!
Now you know what types of YouTube videos you can start creating today to skyrocket your subscribers and grow your YouTube channel easily.
Just follow these tips, and you can easily get views, likes, subscribers, and customers in no time.
Ready to integrate YouTube content with your website? Get your copy of YouTube Feed Pro today!
Want to easily turn site traffic into views and subscribers? Using the plugin, you can easily embed responsive videos on your website — automatically.