Want to learn how to promote your YouTube videos for free?
As the most popular platform for videos on the internet, YouTube is a great place to market your content.
But with so many videos out there, getting noticed can be tough, right?
And that’s where we come in. We’re going to show you how to promote your videos on YouTube for free.
With our proven strategies, you’ll have a dedicated audience for your videos in no time.
Why is YouTube Marketing Important?
YouTube is currently the second most popular site on the internet, surpassed only by Google.
With over 2 billion monthly users, marketing on YouTube can help you reach a large audience of potential customers.
Because of the large number of people using YouTube, video marketing is growing increasingly popular.
Using YouTube marketing, you can visually showcase your products. This means, you can directly show them what your product is all about instead of just telling them.
When done well, it can be very effective at converting viewers into customers.
In fact, there’s a few more highlights of YouTube marketing:
- More than 84% of people say that a video has convinced them to make a purchase. So, YouTube videos for your product can help you convert more people into your customers.
- Videos can keep people engaged in your content much better than text. And 66% of consumers agree, and say they prefer watching a video to reading about a product.
- With YouTube marketing, you can get a massive audience. After all, YouTube reaches more 18 to 49 year olds than all cable TV combined.
- You’ll get much more time with your customers with YouTube videos. In fact, visitors spend 60% more time on pages with videos. That means, you’ll have a much better SEO ranking for your site.
As you can see, YouTube videos can be an effective way to market your products. And the best part is, it doesn’t even have to take a lot of effort or money.
In fact, you can promote your YouTube videos effectively without spending a single cent.
So just read on and you’ll see.
How to Promote Your YouTube Videos For Free?
1. Post Engaging Videos Regularly
First things first, if you want your YouTube videos to become popular, your videos need to provide something of value.
This means your videos need to be engaging to watch. Otherwise, it can be hard for you to stand out from all the other content on YouTube.
So before you make a video, you can ask yourself if your customers can find anything valuable in it.
That means your videos have to be at least one of the following:
- Or entertaining
Similarly, you’ll also have to post videos regularly. In fact, YouTube channels who post more than 1 video a week perform much better than others.
So, a regular schedule of 1-3 videos per week can be a great target if you want to make your content popular.
Once you start posting regularly, you can get your audience into a habit of watching your content and get more views in the long run.
2. Run Contests and Giveaways
Want your YouTube videos to go viral? A great way to do that is by having contests and giveaways on your website.
The idea is pretty simple. People enjoy the chance to win things and that makes them more likely to engage with your videos.
One of the simplest ways of running a contest is to have people like your video, leave a comment, or subscribe to your channel to enter. This way, you can get a nice boost in engagement and get more new subscribers.
You don’t even have to break the bank for gifts. You can go for discount vouchers, free trials, subscriptions, and similar prizes.
And the great thing is, you have an easy way of running contests and giveaways for free. All you need is the RafflePress plugin.
You can just use the drag and drop editor to have contests or giveaways ready with no coding needed. Plus, with so many pre-built templates to choose from, you’ll have a contest or giveaway ready in minutes.
Joining your contests and giveaways will also be super easy for the users since it takes a single click. And because of the advanced fraud protection feature, you won’t have to worry about fake entries either.
So with the free RafflePress plugin, you can turn your site traffic into YouTube subscribers. For a quick start, check out this guide on how to run an online contest.
To get lots of participants for your contests and giveaways, you can also post it on your website as well.
You can do that with the Feeds for YouTube plugin that’s completely FREE. Then, people visiting your site can check out your video and participate in the contest or giveaway.
3. Add Your YouTube Videos to Your Website
Similarly, you can just add your YouTube videos on your website in the form of video feeds.
This way, anyone who visits your website will see your YouTube content. So, your videos are going to reach a larger audience.
And since the people on your site are already interested in your product, they might check out your videos as well. So, you’ll get more views and subscribers from people visiting your site.
All you need is the free Feeds for YouTube plugin, and you can create video feeds with your YouTube content.
So visitors can watch your YouTube videos and subscribe to your channel right from your website.
The plugin will automatically inherit the design of your website. This means your YouTube feed will perfectly match the branding of your site.
An added advantage of showing YouTube videos on your website is that people will stay on your website much longer when they’re watching videos. And you also get the chance to convince them to make a purchase with your YouTube videos.
So your YouTube feeds can even help you boost conversions on your website.
Best of all, you can do all that and get the Feeds for YouTube plugin for completely free.
But if you want an even better way to promote your YouTube videos, we have the Feeds for YouTube Pro plugin.
With this plugin, you can get a ton of extra features to help your YouTube channel get even more attention.
You can now add more types of YouTube feeds to your site, including support for livestreams. And with the new filter feature, you’ll get a lot more control over what your YouTube feed shows on your site.
And the biggest advantage of Feeds for YouTube Pro? It’s the dedicated support team, of course.
If you ever need help, this support team of WordPress experts will have your back.
So just grab Feeds for YouTube Pro for your site and promote your YouTube videos even more effectively.
For a quick start, just check out our article on how to add a YouTube feed to your website.
4. Cross-Promote With Other Channels
Another tactic that will help you gain more views on your YouTube videos is to cross-promote your content with other YouTube channels.
By doing that, you’ll get access to a new audience to market your content. And if that audience matches yours, you can turn them into long-term subscribers.
Cross-promoting with another channel can be pretty easy as well. You can make collaboration videos together, have a livestream session, or even just give each other shout-outs in your videos.
If your cross-promotion goes well, you can continue working together in the future. So, you’ll have a long-term way to promote your YouTube videos.
And you can also give your cross-promotion videos a boost by embedding them on your website with the Feeds for YouTube plugin.
All you have to do is add your YouTube videos on your website and your cross-promotion campaigns can get even more attention.
5. Post YouTube Livestreams
Did you know that people watch live videos for 10-20 times longer than normal videos?
That’s right, not only can you get views with livestreams, you can keep people interested for much longer.
And using YouTube Live, you can start livestreaming videos with ease as well.
Not sure what to livestream? Here’s a few ideas that can get you started:
- Question and answer session
- Live tutorials
- Product demonstrations
- Event celebrations
Since the live videos are organic, that makes them compelling for lots of people. It’s all happening in real time, with no editing, so you can appear more genuine.
With Q&A sessions, you can engage and interact with your followers and even directly address them.
By interacting with subscribers on a personal level, you’ll be able to boost watch times, view counts, and engagement of your videos.
While livestreams are really useful, you can use them even more effectively with the Feeds for YouTube Pro plugin.
With this plugin, you can actually embed your livestreams on your website. This way, a lot more people will see it and your streams will get more views and engagement.
Plus, you can even use the Feeds for YouTube plugin to show your old livestreams, in case anyone missed it.
So if you want an easy way to increase the reach of your livestreams, get Feeds for YouTube Pro today.
6. Promote Your Channel on Other Social Media
Another great way to reach lots of people with your YouTube videos is by promoting it on different social media platforms.
The next time you post a video on YouTube, you should share it to other platforms so people who aren’t browsing YouTube can hop in and watch.
Plus, it’s super easy to promote your YouTube videos. You just have to share the link to your videos on social media sites like Facebook, Twitter, and Instagram.
Let’s say you have a Facebook group for your brand. In other words, you’ve already got a community of people who are interested in your content.
So, you can share your video to your group and get more views and likes. And when they share your videos on Facebook, you can get even more people to watch your videos.
You can do the same for other major platforms like Twitter and Instagram. In fact, you can even post short snippets from your videos there.
This way, you can show people a taste of your content and get them to visit your YouTube channel.
And there’s a great way to build a following on all those platforms. With the Social Wall Pro plugin, you can get more followers on Twitter, Instagram, Facebook, and YouTube in one go.
Using Social Wall Pro, you can add social media feeds from all the major social media platforms on your site. And better yet, you can even have posts from all the different platforms in a single feed.
So, visitors on your website can go and follow you on all the different social media platforms. Which means, you’ll have a larger audience to share your YouTube videos with.
Using Social Wall Pro, you get the best social media feed plugins for Facebook, Instagram, YouTube and Twitter. And you get unlimited uses for unlimited websites.
Grab your copy of Social Wall Pro and you can start promoting your YouTube channel effectively.
For a quick start, just check out our guide on how to add social media feeds to WordPress.
7. Add a YouTube Widget to Your Site
One way to make sure your videos get more views is to add a YouTube widget to your site.
With a YouTube widget on the footer or sidebar, anyone who visits your site will be able to see and engage with your videos.
Since your videos are going to be available across all your pages, you can turn your site clicks into views for your YouTube videos.
And interested viewers can subscribe to your channel to get more content.
Plus, with the FREE Feeds for YouTube plugin, you can create beautiful YouTube widgets to show feeds of your videos. With these videos, your videos can get a lot more views.
And you can do it for free in just a few clicks. No need to touch a single line of code.
Another great thing about this plugin is that your YouTube widget will inherit the branding of your website.
On top of that, you can also customize the background color, size and layout of your YouTube widgets.
This way, Feeds for YouTube allows you to create YouTube widgets that can effectively promote your content. And if you want an even better way, then there’s the Feeds for YouTube Pro.
With the pro version, you’ll get a lot more features, so your widget can get even more views for your site. You have more customization options, including a carousel layout, and support for even more feed types such as YouTube playlists, favorites list, livestreams, and much more.
What’s more, you’ll also get priority support from a dedicated team of WordPress experts to make sure your site keeps running smoothly.
So what are you waiting for? Get your copy of Feeds for YouTube Pro today and make engaging YouTube widgets to promote your content.
Just check out our guide on how to create YouTube widgets for your website to get started today.
8. Use YouTube Analytics
If you want to promote your YouTube videos, you can first check how your videos are currently performing. And for this, you have YouTube’s own analytics feature.
By checking your analytics, you can see if your current methods of promoting YouTube videos are working. Then you can just focus on the methods that are effective, and try to rework the methods that are less effective.
For example, let’s say you worked with another YouTuber and had a cross-promotion campaign. Using analytics, you then checked how it affected your channel’s performance and found a sharp increase in the number of viewers afterwards.
You now have proof that your audience responds well to cross-promotions with that channel. So moving forward, you can start focusing on them.
Plus, YouTube analytics will also show if your campaign doesn’t do as well as you expect. Then, you can try to change them and make them more effective.
And you even get more info about your viewers, including their location, age and gender. Then you can plan your content with these in mind.
As you can see, YouTube’s social media analytics tool can help you out when it comes to promoting your YouTube channel.
9. Optimize Your Videos for SEO
If you want to promote your videos on YouTube, you’ll have to make sure that people can find them.
And that’s where search engine optimization (SEO) comes in. If your YouTube video has good SEO, then it will rank higher in the search results.
With these few simple changes, you’ll get a lot more people finding your websites:
- Brainstorm your main keyword
Before making the video, think of a search term that you want to rank for. For example, let’s say you’re making a video about doing keyword research. Then, you might want to rank for something like “how to do keyword research”.
This means, “how to do keyword research” will be your keyword.
- Add your main keyword to your script
Now when you’re creating the video, make sure to include that keyword into the script.
YouTube can detect what you say in your videos. So actually saying the keyword means you’re showing YouTube that your video content fits that keyword.
- Create a title that includes the keyword
After the video is done, it’s time for the title. Here, remember to add the keyword to the title of the video. And don’t forget to make it sound natural.
For example, you can make the title “How to Do Keyword Research for Your Website and SEO” to fit our keyword.
- Add the keyword to the description and the tags
The next step is to write a description that fits your video. There, make sure to include your keyword as well.
Now add tags with keywords that are related to your video. This is another way to show YouTube that your video content is definitely fit for those keywords.
And that means YouTube is more likely to show your video when people search for those terms.
- Create an engaging thumbnail for your video
Before making the video public, you can also create a custom thumbnail image. A good thumbnail can convince people to click on your video on the search results page.
In fact, just adding a thumbnail can boost your click rate by 40%!
And when people click on your video, YouTube will notice and rank your video even higher.
As you can see, these are all simple to do and cost absolutely nothing. And in exchange, more people can find your videos.
If you want to find better keywords to help you optimize your videos, check out our post on the best keyword research tools.
10. Celebrate Your Milestones
Whenever you reach a new milestone, like a sales goal, anniversary, or even a YouTube subscriber goal, it’s a chance to promote your channel.
In one go, you can improve your relationship with your subscribers, and also get access to lots of new ones.
First, celebrating your milestones means you’re showing appreciation for people who helped you reach it. So, it’s a great chance to improve your relationship with them. And if you want long-term growth, this is extremely important.
By including your subscribers in these celebrations, they’re much less likely to leave and more likely to help you promote your content.
On top of this, you can also celebrate your milestones in creative ways and post different types of YouTube videos. For example, you can take this opportunity to announce a new product, run giveaways, organize contests, etc.
When you do this, your post will have a much better chance of going viral. Plus, this also makes people more invested in your brand since they also get something from your milestones.
If you want even more reach, you can also use Feeds for YouTube to embed your milestone celebration on your site.
Then, you can let your website visitors know that you have an active YouTube presence.
Just check out our tutorial on how to embed your YouTube channel on your site and you can promote your milestone celebrations more effectively.
11. Interact With Others
The easiest method to gain views on your videos? It is to interact with your subscribers, commenters, and other content creators on YouTube.
Some people don’t think of YouTube as a social media platform. But, it is a community where people communicate through likes, dislikes, and comments.
So, treating it as a social media platform and garnering interactions is vital for your channel’s growth.
Engaging with your audience helps to foster a strong connection with them which can turn into a loyal fanbase.
Plus, discussions in the comment section can keep people in your channel for longer. You can easily get that started by asking questions on your video and encouraging viewers to respond.
You can even show appreciation for some people’s comments by pinning them at the top. With positive interactions like this, you’ll have a much easier time getting people interested in your brand.
There’s also the community post section, where you can show status updates, polls, and behind the scene content.
It’s a great way to build up hype about your future content, promote your other products or even get to know your audience better.
And that’s it!
Now you should know how to promote your YouTube videos for free.
As you can see, getting noticed on YouTube can be easy and free. With these tried-and-tested hacks, you can promote your videos and gain a dedicated audience in no time.
You can then take things a step further with Feeds for YouTube Pro. Promoting your YouTube videos will be so much easier with this plugin consistently driving your site traffic towards your channel.
Plus, your website will also have an easier time converting visitors into customers with relevant video content.
So give Feeds for YouTube Pro a shot to give your YouTube marketing a serious boost.
Looking to get more out of your YouTube channel? Then check out our article on how to easily grow your YouTube channel.