Do you want to use the power of social media to promote your business and drive sales to your brand — right on your website? You can do this by adding social media widgets to WordPress.
In today’s digital world, integrating social media into your website is a must. In fact, out of the 4.5 billion people using the Internet, almost 3.8 billion of them are social media users.
But with lots of social media widgets for WordPress available, it can be overwhelming to know the best way to add them to your site. Especially if you’re not a WordPress expert.
That’s why in this post, we’ll show you the easiest way to add a social media widget to your WordPress website — even if you don’t have any coding knowledge.
This article is filled with actionable tips to help you use social media to get more followers, establish brand awareness and grow your brand. Here’s a table of contents to help you navigate and jump to the sections you want:
- What’s a Social Media Widget?
- Social Media Icons vs. Social Media Feeds
- Best Way to Add Social Media Widgets to WordPress
- How to Add Social Media Feed Widget (Combined) to WordPress
Let’s start by talking about what a social media widget is.
What’s a Social Media Widget?
A social media widget in WordPress can mean 2 things. It can be:
- A social media-related content you add to your website’s sidebar, footer and other widget-ready areas, such as this Instagram feed added to a site’s sidebar area:
- Or, it can also be a social media-specific content you add to your site’s posts and pages using an embed code or a WordPress plugin, like this Facebook feed embedded on a page of a website:
Now that you know what a social media widget in WordPress is, let’s talk about the difference between adding social media icons or adding social media feeds to your website.
Social Media Icons vs. Social Media Feeds
Since social media widgets refer to social media content, the next question is…
“Which content is better to display on your site: social media icons or social media feeds?”
Social media icons are simple buttons you add to your WordPress.
Since these icons are small, they can be pretty easy to miss. So, your site visitors may not click on them at all because they’re not noticeable.
When clicked, these icons link to your social media profiles to encourage your site visitors to follow you. This means that your visitors need to leave your site to engage with your social media channels.
And the more people leave your site, the less chances you have to sell to them.
Instead of displaying easy-to-miss icons, it’s better to embed your social media feeds on your WordPress. They’re effective in establishing brand awareness because these social media feeds contain your real-time updates and social media posts.
Plus, social media feeds boost user engagement, right on your site. This means that your site visitors can interact with your social media posts without going to different social media websites, so their focus is on your brand alone.
And the more time they spend on your website, the more chances you have to direct them to your product pages so they can buy from you.
Also, embedding social media feeds on WordPress is a great way to display social proof for your brand in the form of positive customer testimonials or a collection of branded hashtag posts.
Finally, did you know that adding your social media feeds to WordPress can improve your site’s SEO — as long as you use the right WordPress plugins? That’s right. You can also boost your search rankings when you embed social media feeds on your website.
Now that you know why adding social media feeds to your website is better than adding plain icons, let’s talk about the best WordPress plugins to help you do it.
Best Way to Add Social Media Widgets
The best way to add social media feed widgets to your website is by using WordPress plugins. This way, you can easily display your social media feeds on your WordPress, even if you don’t have any coding knowledge.
Now, since there’s a lot of social media plugins to choose from, it can get overwhelming to get started.
So, why not start with the best social media feed plugins for WordPress?
With the help of Smash Balloon, the #1 social media feed plugins for WordPress, you can add your Facebook feeds, Twitter feeds, Instagram feeds and YouTube feeds on your website — even if you’re a complete WordPress newbie.
How to Add a Facebook Feed Widget
The easiest way to embed your Facebook feed widget on your website? Install an easy-to-use WordPress plugin like Smash Balloon’s Custom Facebook Feed Pro to do it. It’s the best Facebook feed plugin for WordPress.
With over 200,000 users and a solid 4.8/5 rating, Custom Facebook Feed Pro helps you show feeds from your Facebook page or Facebook group. You can also select to show certain content only, such as events, status, photos, videos and albums.
Worried about the plugin slowing down your site? You don’t need to be. Since the plugin efficiently caches data, your feed loads lightning-fast on your site. Plus, your website will still display a feed, even if Facebook’s temporarily down.
Want to add a Facebook widget to your own website? Take a look at these step-by-step instructions on this post on how to create a Facebook feed widget on WordPress.
How to Add an Instagram Feed Widget
What if you want to display your Instagram feed on your WordPress instead? Instagram Feed Pro, the best Instagram feed plugin for WordPress, can help you with that.
You can add Smash Balloon’s Instagram Feed Pro as a widget for WordPress. Simply embed it directly on your site’s pages or posts or use its ready-made widget to add it to your site’s sidebar or footer area.
Worried about your Instagram feed not showing up properly in mobile? The plugin automatically makes your Instagram feeds responsive, so they look great in any device or screen size.
It’s perfect for newbies since it doesn’t need any coding or an Instagram Developer account. Great for your website’s performance, the plugin’s designed to be ultra fast too. Over 1 millions users worldwide give it an average rating of 4.9/5 stars, after all.
Interested in creating and displaying an Instagram widget for your own brand? Check out this nifty tutorial on how to add an Instagram widget to your WordPress site today.
How to Add a Twitter Feed Widget
Did you know that Smash Balloon plugins also include a high-rated plugin to help you embed your Twitter feeds on your website?
As the best Twitter feed plugin for WordPress, you can use Custom Twitter Feeds Pro to create and display completely customizable and responsive Twitter feeds on WordPress. As a result, you can boost your brand awareness and even increase sales for your business.
The great thing about this plugin is that it looks great right out of the box. Since it automatically copies your website’s existing theme and style, your Twitter feeds can look consistent with your brand’s visual identity.
Plus, you can easily customize your Twitter feed’s design just by checking or unchecking options. So, you can have your feed looking exactly how you want it — even without any design experience!
If you feel like coding isn’t for you, Custom Twitter Feeds Pro is the best choice to help you embed specific Twitter widget examples like hashtag feeds, custom searches, and user timelines on your website.
Wondering how you can get started embedding your Twitter feeds? Check out this post on how to add a Twitter widget in WordPress and follow the step-by-step instructions.
How to Add a YouTube Feed Widget
Finally, to help you display YouTube feeds on your website, you can use Smash Balloon’s Feeds for YouTube Pro. It’s the best YouTube feed plugin for WordPress, so even beginners can easily use it to embed their feeds in just a few minutes!
With the help of Feeds for YouTube Pro, you can easily add a customizable YouTube feed to your website — just by checking or unchecking choices. You don’t need to be an expert in coding or design to set up your feed because the plugin does the hard work for you.
You can also save lots of time using the plugin. Why? Instead of getting the code of each YouTube video so you can manually embed them, you just need to connect your YouTube account and let the plugin handle the rest.
To add a YouTube feed widget to your own brand’s site, take a look at this helpful tutorial on how to create a YouTube widget for your website.
How to Add Social Media Feed Widget (Combined)
Now that you know how to add specific social media feed widgets to your WordPress, why not take it a step further and combine them into 1 feed?
As the best social media aggregator in WordPress, Smash Balloon’s Social Wall Pro plugin helps you display these social media feeds on a centralized wall posted on your website:
As a result, you can effectively improve user engagement, establish brand awareness and use the power of user-generated content to increase profits for your business.
You can start adding your social media feed widget to WordPress by getting your own copy of Social Wall Pro here. Download the plugin to your computer and install it on your website by following this post on how to install WordPress plugins.
Assuming you’ve already connected your Facebook, Instagram, Twitter and YouTube accounts to Smash Balloon’s plugins, the next step is easy.
First, navigate to Social Feeds » Create a Social Wall from your WordPress dashboard.
Then, you’ll be directed to Social Wall’s settings page. Here, you can check the social media accounts you want to display on your social media widget. Let’s show the social media feeds from all 4 channels, so check Add to Wall for all accounts:
Click on Save Changes, then proceed to the next step below.
Customize Your Social Media Widget
Like other Smash Balloon plugins, Social Wall Pro looks great right out of the box as well. And if you want to customize its design, you can easily do this, too.
First, go to the topmost part of your settings page and click on the Customize tab. Here, you can easily control the number of posts to display in your social media feed, and the frequency of updating your feed.
Social Wall Pro also lets you select from multiple layout options. For this post, let’s select the masonry layout.
Remember to click on Save Changes and learn how to embed your social media widget on WordPress in the final step below.
Add Your Social Media Widget to WordPress
It’s super easy to display your combined social media feed on your website using the Social Wall Pro plugin.
To start, access your WordPress dashboard. Then, simply navigate to Social Feeds » Create a Social Wall. Here, you can see that the plugin automatically makes the shortcode for you. All you need to do is copy it!
Add Your Social Media Widget to WordPress Page
To embed your social media feeds on a WordPress page, go to your WordPress dashboard. Then, navigate to Pages » Add New Page to create a new page.
Already created a new page? Great! Just paste the shortcode you copied earlier into the page editor. And once you’re happy with how it looks like, click on Publish so your website visitors can see it when they check out your website, like this:
So, there you have it! Congratulations. Now, you know the best ways to add social media widgets to your WordPress site with the help of Smash Balloon’s powerful and easy-to-use plugins.
Ready to grow your business by cross-promoting your social media content on your website?