Instagram Feed on Your Website: 5 Examples You Can Copy

By Lianne Laroya on January 7, 2021

Are you looking for the best Instagram feed on website examples? We’ve got your back.

As one of the fastest-growing social media platforms worldwide, cross-promoting your Instagram content on your website helps you establish brand awareness.

It’s also a great way to supercharge user engagement and skyrocket customer conversions.

But with lots of social media integration examples on the web, it can be overwhelming to add your Instagram feeds to WordPress. Especially if you’re not sure where or how to start.

So in this post, we’ve compiled a list of the best Instagram feeds on website examples you can copy.

For each example, we’ve also added links to step-by-step tutorials so you can easily recreate them on your websites. Yes, even if you don’t have any coding skills.

Let’s dive in.

1. Highlight Instagram Feed

When talking about showing Instagram feeds on websites, the grid layout below is a common example.

It’s a great way to showcase your Instagram posts by organizing them into small square-sized thumbnails, right?

Every Instagram photo has the same size, so it can capture your audience’s attention equally.

instagram feed on website examples grid

But what if you want something more?

What if you’re an e-commerce brand who wants to display an Instagram feed where you want to highlight specific images? What if you want certain images to stand out from the feed?

Have seasonal products that you’re selling? Or time-limited sales that you’re holding?

Perhaps you have certain Instagram posts that link to your product pages when clicked, so you want to put the focus on them?

You can use Instagram Feed Pro‘s highlight layout for that. Using the highlight layout helps boost brand awareness and market specific products or services that your business is offering.

And the best part? This plugin easily lets you customize your Instagram feed’s layout — no coding needed.

Meaning, you don’t need to manually deal with HTML code, JavaScript, or other confusing coding languages at all.

Plus, since you’re using Instagram for business, you can use the highlight layout so that specific Instagram posts on your feed will have 4x the size of the regular posts, like this:

instagram feed on website examples highlight

To get started with adding a highlight Instagram feed on your website, check out this easy-to-follow tutorial on how to add an Instagram feed to your website.

2. Hashtag Feed

Another great example of Instagram feed on your website is the hashtag feed.

Embedding Instagram feeds with hashtag posts is the best way to drive more sales to your business through the convincing power of positive social proof.

For example, makeup brand Fenty Beauty displays an Instagram feed of posts using their branded hashtag #FentyBeauty on their homepage.

instagram feed on website examples hashtag

Online athletic wear retailer, Fabletics, does the same thing: posting an Instagram hashtag feed on their website.

The only difference is instead of displaying it on their homepage, they created a dedicated testimonial page to showcase their user-generated content.

instagram feed on website examples hashtag

Both brands encourage their website visitors to try out their products because of 3 marketing principles:

  • Referral marketing: In addition to the website’s visitors, the branded hashtag Instagram posts can be seen by the user’s friends on Instagram as well. And considering that 90% of shoppers trust recommendations from family and friends, it’s a powerful tool that can convince prospects to try out the brand’s products.
  • Social proof: Their customers must be in love with their products and services. After all, they’re posting about them positively on social media, right?
  • Power in numbers: The more branded hashtag posts can be seen on your Instagram hashtag feed, the more credible your brand is — so the more likely they’ll trust you and do business with you.

Go ahead and learn how you can embed a hashtag feed to skyrocket your website’s sales.

You don’t even need to manually curate your Instagram hashtag posts. No need to deal with confusing embed code or custom CSS, too.

Just take a look at this helpful guide on how to add an Instagram hashtag feed to WordPress for more details.

Spoiler alert: you just need an Instagram business account, and a trusted Instagram feed plugin to get started.

3. Instagram Slider Feed

Did you know that a person’s average attention span is 8 seconds?

This means that if you’re showing an Instagram feed on your website, it needs to be beautifully designed and visually engaging to capture your audience’s attention.

Otherwise, your website visitors may not even pay attention to your Instagram feed!

Worried about what to do? You don’t need to be.

When you use Instagram Feed Pro to add Instagram feeds to your website, it automatically inherits your existing theme’s design, so your feed looks consistent with your brand’s look and feel.

instagram feed on website examples slider

This way, your Instagram feed looks amazingly curated — even if you’re an absolute beginner in design.

Also, Instagram Feed Pro is highly customizable so you can choose from lots of design options to display your feed in the format you want.

In fact, Instagram Feed Pro comes with tons of built-in templates for your Instagram feed layouts.

For example, the carousel layout encourages your website visitors to interact with your Instagram content while still spending time on your website.

An Instagram carousel feed is a great way to boost user engagement since your website visitors can now take their time consuming your content.

Even better, the plugin lets you display comments on your Instagram videos and photos in a popup lightbox to encourage more user interaction.

The longer they stay on your WordPress website, the better it is for your site’s SEO.

And since navigation arrows are added to the slider feed, the user can just click on them to move on to the next page of the feed.

instagram feed on website examples carousel

Another great thing about this plugin is it’s automatically responsive. Meaning, your social feeds look great on both desktop and mobile devices.

Want to know the best way to embed an Instagram carousel feed on your website using simple steps?

Learn more by following this newbie-friendly tutorial on how to add an Instagram slideshow widget to WordPress.

4. Instagram Feed Widget: Sidebar

Another great Instagram feed on website example is your Instagram sidebar widget.

Why? It’s simple. Since you embedded your Instagram feed on your sidebar area, it’s visible on all pages of your website — as long as the sidebar is enabled.

So, the more site visitors check out your homepage, the more your real-time Instagram feed is seen by targeted traffic.

And the more your Instagram feed is exposed to a wider audience, the more likely people will follow you on Instagram and engage with your embedded Instagram feed, without leaving your website at all.

instagram feed on website examples sidebar widget

If you’re also worried about spending lots of time and effort into making a great Instagram post, only for it to be buried because Instagram’s algorithm didn’t pick it up, you’re in luck.

Since you’re displaying your Instagram feed on your sidebar, you get to extend the “shelf-life” of the posts on your Instagram account.

Interested in trying this out for your own business? Check out this easy-to-follow post on how to add an Instagram widget to your WordPress.

5. Instagram Feed Widget: Footer

In addition to getting more Instagram followers, another benefit of embedding your Instagram feed on your website is increasing sales.

How? You need to do 2 things to make this possible:

First, learn how to create a shoppable Instagram feed here. This way, every post on your Instagram feed links to your website’s products page.

So, whenever a site visitor clicks on your embedded Instagram post, they’re automatically taken to your product catalog, where they can take their time browsing through your available products list.

Already created your shoppable Instagram feed? Great.

The next step is embedding your Instagram feed on your footer area, like this:

instagram feed on website examples footer widget

How can you display your Instagram footer feed on your website?

Well, when you use Instagram’s platform, you can only add single posts — so adding a whole feed can be complicated, especially if you’re a WordPress newbie.

So, to make your life easier, the best way is to get your own copy of Instagram Feed Pro and just follow this helpful tutorial on how to add an Instagram footer widget on WordPress.

The cool part about this is you don’t even need to have a Shopify account to boost your sales using Instagram. Just by using Instagram Feed Pro, you can make it easier for your users to buy from you.

Alright — and that’s it! We have now shown you the different Instagram feed examples.

Best Way to Embed Instagram Feed

What’s the best way to start adding Instagram feeds to your website?

First, get started with Instagram Feed Pro today. It’s the best Instagram feed WordPress plugin for your site — and the best investment you can make to level up your business’ social media marketing.

Next, just follow the linked tutorials so you can easily recreate these examples and use them for your own brand.

With the plugin’s help, you can set up each Instagram feed in just under 5 minutes, remember?

Simply connect your Instagram profile to the plugin, and it’ll connect to the Instagram API automatically.

So, Instagram Feed Pro can help you embed beautiful and responsive Instagram feeds on your WordPress site — easily and quickly.

Or if you want unlimited access to Smash Balloon plugins so you can use them on unlimited websites, go ahead and get the All Access bundle here.

It’s the best social media aggregator that lets you embed social media feeds from different social networks like Instagram, Facebook, Twitter, and YouTube on your website.

The great part about Smash Balloon’s pricing method? It comes with a 100% no-risk money-back guarantee, so you can try out the plugins first and see if it’s a good fit for you.

Want to know how reliable Smash Balloon plugins are? You’ll be pleased to know that our plugins are well-trusted by the biggest brands all over the world:

instagram feed on website best plugin

Interested in more articles on Instagram marketing? You may want to read this next post on how you can get the free version of the Instagram Feed Pro plugin today.

Wondering if Smash Balloon is safe for your website? Check out this post on the top reasons why Smash Balloon is a secure plugin.

And if you enjoyed this article, feel free to follow us on Twitter and Facebook for more social media marketing tutorials.

Want to Try our Instagram plugin for Free?

Enter the URL of Your WordPress website to install Instagram Feed Lite.

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