how to embed instagram videos on website

How to Embed Instagram Videos on Your Website (Best Way)

By Sajjan Sharma on August 17, 2021

Do you want to embed Instagram videos on your website?

After all, showing beautiful Instagram videos is a great way to make your site more engaging for your visitors. Plus, you can get more followers from all the people visiting your website.

And if you have the right tool, this can be super easy as well.

So today, we’re going to show you the simplest way to embed Instagram videos on your website.

Before we get started with the tutorial, let’s find out first why it’s important to display your Instagram videos on your WordPress.

Why Embed Instagram Videos on Your Website?

By adding Instagram videos to your website, you can get lots of different benefits.

For one, you can make your website much more engaging by adding relevant videos.

Plus, if you embed Instagram videos, then you don’t need to manually upload them, which saves you a lot of time.

And that’s just the start. Here’s a few more great reasons to embed Instagram videos on your site:

  • You can embed video reviews and testimonials for your products. As a result, people on your website will have more reasons to make a purchase.
  • If you have shoppable Instagram feeds, you can give your visitors a great shopping experience. They can go directly to the sales page from your Instagram feeds.
  • You can just show Instagram videos of users enjoying your products. With that social proof, visitors are far more likely to buy something.
  • Once you add Instagram video feeds to your site, you’ll have a constant source of new followers from all the website visitors.

As you can see, showing Instagram videos on your site can boost sales, improve conversions and get more followers. If you want to grow your business, then it’s one of the best ways.

Now, let’s move on and show you the different ways to embed your Instagram videos.

Ways to Embed Instagram Videos on Your Website

If you want to add Instagram videos to your site, you’ve got 2 options here.

  • Old Way: In the past, you could paste the URL of your Instagram video and WordPress would automatically embed it. This method was very time-consuming and it has been discontinued by WordPress.
  • Best Way: With a plugin like Instagram Feed Pro, you can freely embed as many Instagram photos and videos as you want in just a few clicks.

Let’s talk about both options below.

Old Way (Outdated)

WordPress used to have a feature known as oEmbeds. You could embed an Instagram video on your WordPress by pasting the URL.

follow our instagram

Since you had to manually paste the link for each Instagram video post, this method just took too much time. Plus, you couldn’t even customize how these Instagram posts would look so it might not even fit your branding.

And on top of that, since October 24, 2020, WordPress discontinued support for Instagram oEmbeds so this method isn’t available anymore.

To do things the old way, you’ll now have to register with Facebook as an app developer, which can be a really complex process.

The good news is that there’s a much easier way to do it.

Best Way

If you want to embed an Instagram video post the easy way, you can use Instagram Feed Pro instead.

instagram feed pro plugin

With this tool, you can embed Instagram photos and videos in just a few clicks. It’s really that simple and you don’t have to touch a single line of code.

Now you can post entire feeds of Instagram videos at the same time. So, it’ll be super easy to make your site more engaging with lots of cool videos.

And to sweeten the deal, there’s tons of other great features here as well. In fact, here’s a few:

  • Easy Setup: You can start embedding Instagram videos with this plugin in just a few minutes with absolutely no coding needed.
  • Lots of Instagram Feed Types: There’s a lot of options here if you want to embed Instagram feeds. You can add hashtag feeds, shoppable Instagram feeds, IGTV videos, and a lot more.
  • Lightning Fast: No need to worry about all the photos and videos slowing down your site. Instagram Feed Pro is very lightweight so your feeds and website will load super fast. And a faster site means much better SEO for you.
  • Customer support: Instagram Feed Pro comes with a team of WordPress experts that can make your experience super smooth.

Because of all these features, Instagram Feed Pro is the best Instagram Feed plugin for WordPress. Now, it has over 1,000,000 active users and a rating of 4.9/5 stars.

user reviews instagram feed pro

Plus, some of the biggest brands in the world are also using Instagram Feed Pro.

brands that use smash balloon

So give Instagram Feed Pro a shot today and you’ll have an easy time embedding all kinds of Instagram content on your website!

With that, let’s move ahead and show you how to embed your Instagram videos on WordPress.

How to Embed Your Instagram Videos on Your Website (Best Way)

Now, let’s get started and embed your Instagram videos. All it takes is a few simple steps here.

Step 1: Install and Activate the Instagram Feed Pro Plugin

First, you can go and get the Instagram Feed Pro plugin here. Once you have that, just install and activate it on your website.

Not sure how? Well, you can check out our handy article on how to install WordPress plugins to help you out.

Step 2: Connect Your Instagram Account

Once the plugin is installed and activated, go to Instagram Feed » Settings from your dashboard.

On that page, click on the Connect an Instagram Account button.

configure user account instagram feed pro

This will bring up a popup where you can pick between connecting a personal or a business Instagram profile.

business or personal instagram account

With a personal profile, you can use all of Instagram’s basic features. And with this plugin, you can show feeds with your own Instagram posts.

A business profile means you get even more Instagram features, like analytics and a contact button. You can then embed lots of Instagram videos and feeds such as hashtag feeds, IGTV videos, shoppable feeds, and more.

Now pick the option you prefer and click on Connect.

The plugin will now redirect you to Instagram and ask for read-only access to your account. This means the plugin can’t actually change anything on your account and only reads your data.

Just click on Allow to give the access.

allow smash balloon access to instagram

Then you’ll be redirected back to WordPress. There, just click on the Connect This Account button and you’re done.

final confirmation connect account

Now you’ve officially connected your Instagram account to your website. After that, it’s now time to select the type of Instagram feed that you want.

You can just check out the Select a Feed Type section to see the available feed types.

all the instagram feed types

Here, you have 4 different options:

  • User Account: Show posts from your own Instagram profile
  • Public Hashtag: Add posts with specific hashtags that you enter
  • Tagged: Add the Instagram posts where your account has been tagged
  • Mixed: Show a single feed with a mix of different feed types

Once you select the feed type you want, click on Save Changes to continue.

Step 3: Customize Your Instagram Video Feed

The next step is to start personalizing your Instagram video feed. First, click on the Customize tab at the top to open up the customization options.

customize your instagram video feed

Here, you can edit the size, background color, font, layout, and much more, so you can make your Instagram video feed look the way you want.

Just scroll down and look for the Layout section which has the Layout Type option. Here, you can set the layout for your Instagram video feed.

You’ve got 4 options here: grid, carousel, masonry, and highlight.

instagram layouts

Want to show your Instagram videos in neat rows and columns? You can try the grid option then.

grid layout example instagram video feed

If you want to show your Instagram posts on a carousel slider, there’s the carousel option.

carousel video feed instagram

You also have the masonry option if you want to show your videos in their original proportions.

masonry facebook feed layout

Finally, there’s the highlight option to make your videos 4x their usual size. If you’ve got some best-selling products or services you want to put a focus on, this layout can be useful.

highlights instagram feed layout example

After you’ve picked the layout, click on Save Changes.

And there’s a lot more you can do here. You can freely change the size, margins, background color, font size, font color, and more for your Instagram videos.

customization options for smash balloon

Plus, this plugin will automatically fit your Instagram feeds with the looks of your website. So, you can build Instagram feeds that perfectly match your branding — with no extra effort on your part.

Once you’re done customizing, click on the Posts tab at the top.

select posts option on instagram feed pro

In the Photos section, you can find the Media Type to Display option. In the dropdown menu, you can just select Videos only, if you want your Instagram feeds to only show your videos.

example of a instagram video feed

Below that, you can also select if you want regular videos on your Instagram feeds, or IGTV videos, or both.

pick media type to display on instagram

After you’ve picked the option you prefer, click on Save Changes.

Step 4: Embed Your Instagram Videos

Now, you can move on to the final step and embed Instagram videos on your website.

There are 2 places you can add your Instagram video feed: on your posts/pages or on your sidebar.

How to Embed Instagram Videos on Posts and Pages

The first way is to add your Instagram video feed to your posts or pages.

To get started, go to Pages » Add New from your dashboard to open up the WordPress editor.

add new page

You can also use a WordPress post here if you like. Just go to Posts » Add New instead.

add new post

Now click on the plus icon (+) and select the ready-made Instagram Feed block from the options.

instagram feed block

Finally, click on the Publish button on the top right and your feed will go online.

click on the publish button

And that’s it! You’ve now successfully embedded your Instagram videos into WordPress.

If you go to your site, you can now see a beautiful Instagram feed with your videos.

your instagram video feed

How to Embed Instagram Videos on Sidebar

You can also add your Instagram videos on the WordPress sidebar or footer. To do that, first go to Appearance » Widgets from your dashboard.

instagram feed sidebar

On this page, you can find the Instagram Feed widget on the left. Now just drag and drop it into the sidebar panel on the right.

Now check your WordPress website and you can see your Instagram videos embedded on the sidebar.

instagram video feed on the sidebar example

And that’s it!

Now you know how to embed Instagram videos on your WordPress website.

With a great plugin like Instagram Feed Pro, you can create, customize, and post Instagram videos to boost user engagement and get more followers.

So what are you waiting for?

Go grab your copy of Instagram Feed Pro today and start posting your Instagram videos!

And if the plugin isn’t the right one for you, we have a 30-day money-back guarantee so it’s 100% risk-free.

Looking for a way to improve your following on Instagram? Check out our handy guide on how to get more Instagram followers.

If you found this article to be helpful, give us a follow on Twitter and Facebook and stay tuned for more content.


Want to Try our Instagram plugin for Free?

Enter the URL of Your WordPress website to install Instagram Feed Lite.


  1. Allison Gilbert

    Great article – I feel like I could easily embed a video now.

  2. Patricia Saint-Vincent

    Good info, thanks.

  3. Rachelle Killackey

    Thank you for the tutorial!

  4. Sajid Silawat

    Nice Tutorial Team

  5. nicole stroud

    I’ve been wondering how to do this! Thank you.

  6. Vikhyat

    Yo! This was really helpful.

  7. tracy weiland

    Very informative article. Now I know!

  8. Jakaria

    Thanks for the article.

  9. Lisa Reid

    Thanks for the info!

  10. Damien

    This seems cool. Didn’t know it was this easy actually.

  11. Stasja Petrova

    That was really helpful. Thank you!

  12. Stefano

    Great plugin, thank you

  13. Natalie

    Very useful and clear instructions, thanks!

  14. Edwin Flores

    This is my go-to plugin for integrating Instagram Feeds on my client’s websites. It is easy to set up and well documented, let alone, it works like a charm.

  15. Mauricio

    Great tips and information. I am going to do this in my website blog

  16. Jenifer Greenwell

    This was a great article. Of all the social media platforms, Instagram is the one I know the least about.

  17. Joel Mandell

    I can see that This is a very handy plugin 👌

  18. Nayara

    This is awesome!

  19. Brian

    Very helpful, thanks!

  20. Scott Brunskill

    Thanx for sharing….great knowledge.

  21. Leisa Humble

    Wow these are great steps to follow!

  22. Piroska

    Thanks for the great info! I’m new to all this, and I need all the tips and tricks I can get!

  23. Brian

    Great tips, thanks guys!

  24. Trever Meenen

    Helpful thank you

  25. Chelsea B

    This is the perfect step-by-step information that I was looking for. Thank you!

  26. Allison Gilbert

    Very clear instructions!

  27. Jack Keller

    Thank you Smash Balloon!!!

  28. Jenifer Greenwell

    I am now becoming a fan of Instagram! Thank you!


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