Wondering what types of social media posts would be the best for your brand?
Social media is now a massive part of our lives, with over 3.96 billion users all over the globe. Because of that massive user base, there are lots of different types of content as well.
The good news is that we’ll show you the best types of social media content that can help you engage visitors and grow your business.
To help you get started right away, we’ve also included simple examples that you can use for your brand.
Let’s get started!
15+ Types of Social Media Posts to Build Your Social Media Following
Today, we’ll show you all the amazing types of social media posts to help you boost your engagement. And don’t worry — they’re all easy to do, so you can start making viral content in no time.
You’ll also see great examples for each type of post, so you know how to get started right away!
1. Reviews and Testimonials
Want to use social media to sell more products? Well, a great way to do that is by showing actual people enjoying your products.
With positive reviews and testimonials, you’re showing actual proof about the quality of your products. If people are on the fence about buying from you, this social proof can give them a push.
Even this short Twitter post of a person enjoying a Starbucks product is an example of a positive review. After all, it shows that the person has tried the product and ended up enjoying it.
Want to show tweets like this to your site? With Twitter Feed Pro, you can start adding Twitter posts to your site in just a few clicks. And there’s no coding needed, so you don’t have to be tech-savvy.
And the best part is, you don’t even have to say anything yourself. All you have to do is shine a spotlight on your customers enjoying your products on social media.
So if you want to get started, you can embed a hashtag Twitter feed to your site that shows your products and gives your visitors a reason to purchase from you.
2. Contests
Some people are competitive, and you can use this to your advantage to get more engagement on social media.
And there’s a simple way to do it. Simply hold a contest on social media with a nice reward for the winner, and you can find people who’ll engage with your posts.
In this simple contest by Uno, users had to solve a puzzle and respond with the answer to participate.
With all the participants posting their responses, Oreo got a nice bit of publicity on social media out of it.
So this way, you can even get the contestants to directly help out with social media marketing.
And while you’re doing that, don’t forget to share your announcement across all of your platforms.
In fact, you can also use Facebook Feed Pro and embed Facebook posts like the one above on your website.
For more information, check out this handy guide on adding Facebook posts to a website.
3. Giveaways
Relationships are a two-way street, and the same goes for social media. Marketing on social media isn’t just about asking your followers to do something for you. Sometimes, you can do something for them as well.
And a great way to do that is by organizing special giveaways.
The idea is pretty simple. You can take any special occasion and then use the opportunity to give away some gifts to your followers.
All you’re spending is the cost of the prizes, and in return, you’re getting tons of engagement and popularity on social media.
Plus, the winners can end up with a lot of brand loyalty. In the end, you’re also benefiting there.
The best part?
It can be really simple with the best giveaway plugin for WordPress: RafflePress. Using the drag-and-drop editor, you can have a giveaway ready to go in minutes.
Start by using one of the many pre-built giveaway templates, and you can instantly get started.
With its one-click entry feature, users can join your giveaways in a single click. And you don’t have to worry about fake entries, either. RafflePress comes with advanced fraud protection that keeps things fair by only receiving legitimate entries.
It even comes with social media integrations. So, you can share your giveaway across all of your social media platforms and reach a wider audience — without any paid ads.
Here are the best WordPress giveaway plugins you can check out.
4. Infographics
Showing useful information can be fun and engaging if done well. One way you could do that is by using infographics.
With infographics, you can use charts and images to make things easy to understand. Instead of walls of text and numbers, your eye-catching graphics will make your social media page look engaging.
With them, informative social media posts can be much more interesting to look at.
And if you decide to make infographics of your own, there’s another advantage as well. Your infographics can get shared and reposted lots of times by other people who find value in your infographic.
So you can get lots of free exposure that way.
Want to get started right away? Check out this article that lists the best visual content creation tools that are completely free.
5. Surveys and Polls
Another great way to improve your social media game is by learning more about your followers. If you know what they like and what they don’t like, you’ll have an easier time making content for them.
Since Twitter has a built-in poll feature, this is pretty easy to do. With Twitter Feed Pro, you can add your Twitter content, like your polls, to your website and have people vote from there, too.
Surveys and polls don’t always have to be about finding out data, either. Sometimes, you can use simple surveys to get people to click on your social media post.
You can use interactive social media posts to get an extra bit of engagement this way.
Want to get started? You can embed your Twitter feed with all kinds of polls on your website by following this tutorial.
6. Videos and Livestreams
Another common type of social media content is videos. Since YouTube alone has 2.3 billion users, you can see how there’s a massive number of people who regularly watch video content.
And your videos don’t have to be high-budget advertisements either. Even short and simple videos can be enough to bring attention to your products.
You can always find something that will make for good video content, regardless of the size of your brand.
And once you make a YouTube channel of your own, you can embed your YouTube videos on your website. No need to upload them once again.
As a result, your videos can get more exposure, and it won’t take you more than a few minutes.
Of course, if you want some extended interaction with your followers, you have livestreams. You can talk and respond to people in real-time, so it’s a great way to build a relationship.
Want more people to watch your videos? With Facebook Feed Pro, you can embed your Facebook livestream to your website with a few clicks — no coding needed.
Check out this detailed tutorial on how to embed live streams on your WordPress website.
7. Jokes and Memes
Social media marketing is all about building a relationship with your customers. And like with usual relationships, your personality matters.
That’s what jokes and memes are all about. You’re giving your followers something funny to look at, which is nice. At the same time, you’re showing a bit of personality in your posts.
You can find lots of examples of good social media posts that used memes and ended up going viral. A good example of this is this Starbucks tweet.
In one tweet, they’re giving people something entertaining to read while still highlighting their products. And lots of other brands have used the same tactic to boost their own posts.
Of course, you can look out of touch if you use outdated memes or boring jokes, so be careful.
8. Guest Posts
Want to vary up your social media content? Guest posts can do just that, and you won’t even have to go through the effort of creating new content.
With guest posts, you can have a guest post their content on your social media account. With the right guest, it’s a win-win situation — fresh content for you and a bit of publicity for your guest.
You can also make guest posts yourself. Put your best foot forward with some quality posts, and you can use it as an opportunity to get more followers.
Plus, when you write a guest post, you also get a nice backlink to your site.
It’s pretty easy to do too. You can create a guest post submission form, and interested people can submit their guest posts to you.
Then, you can share the article on your social media for visibility. If your followers are also interested in your guest author, that helps drive more engagement, too.
9. Data and Statistics
Want to appeal to people’s curiosity? In that case, you can use data and statistics in your social media posts.
And you can also use data and statistics to promote your products. A good way to do that is by giving people logical reasons to purchase something.
For example, let’s say you want to use social media marketing to sell hiking gear. Why not post a few statistics about a hiking trail?
If you have actual proof, you’ll have a better shot at convincing the readers to make a purchase.
10. User-Generated Content
We’ve got a fun stat for you — 79% of people say that UGC (User-Generated Content) affects their decision to buy something.
First of all, UGC basically means content created by the users of a brand. Like reviews and testimonials, it’s a way of showing that someone out there has enjoyed your product.
Take this example from Fabletics. Here, the customers were asked to submit a picture of them using the product in their daily lives.
With this image feed, you can immediately see how there are lots of people who are enjoying products from Fabletics. Like with reviews and testimonials, this social proof can convince your visitors to make a purchase.
And the best part is that you can create something like this in minutes. With the Instagram Feed Pro plugin, it’s super easy to post Instagram feeds like this on your website.
Give user-generated content a shot and see how it works for you. Start by asking your followers to post Instagram pictures using your branded hashtag.
Then, add an Instagram feed of that hashtag to your website and show your visitors how much your customers love using your product.
11. Teasers and Announcements
If you’ve got something big planned for your followers, then you can start building hype through teasers.
Give them a little taste of what’s coming, and you can fuel their curiosity and spark discussions.
You can see a great example of this from Apple. By keeping things cryptic, they let the speculation and hype build up. And finally, that makes the actual announcement even more impactful.
So, if you’ve got something in the works, try posting some teasers and see how your followers respond.
And remember to make sure your announcements and teasers are as impactful as possible. A great way to do that is by using power words that can grab the attention of readers.
12. Short-Form Video Content
If you want to get tons of people engaging with your social media content, you can try posting bite-sized videos.
Since the videos are so short, it’s much easier for people to watch your content, so you can get more engagement with ease.
When it comes to short videos, the best social platform that you can use is TikTok.
Want an easy way to get started on TikTok?
You can embed TikTok video feeds on your website and convert your site traffic into views, likes, and followers. Just like that, you can kickstart your TikTok marketing.
And the easiest way to do all that is with the TikTok Feed Pro plugin.
All you have to do is follow the plugin’s guided flow, and you can have a beautiful feed of TikTok videos on your site in just minutes.
Plus, your TikTok feeds will automatically copy your website’s design and look beautiful right away. You can even import templates and use a visual customizer to design beautiful feeds with ease.
For more details, check out our guide on how to embed TikTok feeds on your website.
13. AMAs (Ask Me Anything)
Here’s something that might surprise you — 90% of customers use “authenticity” as a way to pick which brands to support.
In this case, authenticity means being genuine with your customers and actually connecting with them. People no longer connect to “soulless brands,” and you can’t afford to come off that way.
A simple and effective way you can improve that is through AMAs or Ask Me Anything posts.
Basically, they’re basically a question-and-answer session with your followers. Sounds simple, right?
With AMAs, you’re not just giving out information to your followers. It’s a chance for you to show some personality and make people realize that you’re more than a brand.
And once they connect with you on a personal level, you’ll have an easier time building brand loyalty.
Even when you aren’t selling your product, you can use social media posts to build a relationship with your followers. And AMAs are a great way to do that.
This way, you can use social media to connect with your followers and grow your business in no time.
14. Share Milestones
Milestones are important points in the growth of your brand or social media account. It can be a revenue goal, a certain number of followers, or even anniversaries.
Plus, it’s also a way of showing your appreciation for your followers. Taking the time to thank them is a nice gesture and a good way to build a relationship.
In fact, you can also combine milestones with giveaways to give a special treat to your followers.
Here, we have an example that does that.
This way, you can show your followers that they can have something to gain from your growth. And it’s a good way to keep your followers since they’ll be waiting for your next milestone.
So, remember to add them to your posting schedule. The next time you hit a milestone, make a post on social media in celebration.
You can also integrate social media posts into your site if you want to share the news there. A great way to do that is with Facebook Feed Pro.
With it, it’s going to be super easy to embed your Facebook posts on your website. As an example, we embedded WPBeginner’s Facebook feed in just a few minutes using the plugin.
15. Inspirational Quotes
Inspirational quotes are among the easiest options from this list.
It’s pretty simple, after all. All you need is a nice quote with a good presentation, and you’re good to go.
Here, the key is to find quotes that will get people to pay attention. If it’s too long, people might not bother reading it. Similarly, your quote needs to be impactful enough that it gets people to like and share the post.
Plus, the great thing about inspirational quotes is that it can get engagements from people outside of your usual base of followers.
So, if you want something quick and easy to post on your social media, then you might find some luck with inspirational quotes.
And for maximum engagement, don’t forget to post them at the right time.
16. Animations
When it comes to eye-catching content on social media, animation has got to be one of the most popular options.
With good animation, you can capture the attention of a person longer than a still image or a piece of text. That extra time can make your post stand out from the rest of the feed.
And it doesn’t have to be complex and detailed animation, either. In fact, you can make some of the most creative social media posts out there with some basic animation.
For example, Calm shared this small gif that prompts people to slowly breathe in and out. It’s a really simple animation, but it still got a lot of engagement.
So, keep this in mind the next time you’re wondering what to post on social media. Start by experimenting with different content formats, like animation.
And once you’ve shared the animation on Instagram, you can embed it on your website with an Instagram feed plugin.
In the past, WordPress had the oEmbeds feature. You could paste the link to an Instagram post and WordPress would embed it, like above.
Sadly, it was discontinued, so you can’t post Instagram content that way anymore.
Fortunately, there’s an easy solution with Instagram Feed Pro. It brings back oEmbeds so you can post Instagram content to WordPress once again.
It even has over 1 million active users and a rating of 4.9/5 stars. So, you can be sure that it really is the best Instagram feed plugin for WordPress.
17. Tutorials
Finally, you can make tutorial posts that teach your followers how to do something.
With tutorial posts, you can provide something of value to your followers. And at the same time, it’s a good opportunity to promote your own products.
Remember, your tutorials don’t have to be simple blog posts. For example, here’s a tutorial on YouTube that has managed to get lots of engagement by helping people out.
For your customers, you can show them how to use your products. And for the others, it shows how your products can help them solve their problems. This way, you can give them a reason to buy.
You can also make videos or animations that show people what to do. And as a bonus, you can also easily embed those videos into your website.
All it takes is a few minutes with YouTube Feed Pro, and you can make sure your site has engaging video tutorials.
And that’s it!
This was our list of some clever types of social media posts that can help you engage your followers. Hopefully, this showed you how to create interesting content on social media.
As you can see, there are so many different ways of making awesome social media posts. With a bit of effort, you can make posts that will leave your followers wanting more.
Ready to grow your social media marketing?
Grab the All Access Bundle, which gives you access to all the Smash Balloon plugins at a discount.
Want to take your Facebook marketing to the next level? Check out the different types of Facebook posts to boost engagement.
