Want to know how you can increase Twitter engagement?
As one of the major social media platforms out there, marketing on Twitter is a great way to reach tons of new people.
When done right, you can get a userbase of loyal customers that can help promote your posts and bring in even more new users.
But with so much content out there, getting people to engage with your Tweets can be tricky.
And that’s what we’re here for. We’re going to show some easy tips that can help you increase your engagement on Twitter.
Why Does Twitter Engagement Matter?
Twitter is one of the most popular social media platforms out there, with over 300 million users. And since it’s so popular, you’ll be competing with many brands to get the attention of your users.
On Twitter, the average engagement rate is 0.045%. This means, if you have 10000 followers on Twitter, you can expect just over 4 interactions for each of your posts.
As you can see, you can’t reach a lot of people, if you don’t have a high engagement rate.
So, if you want your Twitter marketing to be effective, you’ll need to get people engaged with your content. Even more than followers, your Twitter engagement shows how valuable your Twitter is.
For example, let’s say you have a Twitter page with 10,000 followers. But whenever you post a new tweet, you only get about 10 likes and less than 5 retweets. In that case, your content isn’t being seen by a lot of people.
Now, imagine your Twitter page has 800 followers, but each of your tweet gets more than 60 likes and 40 retweets. Despite having less followers, this page is actually more effective for marketing.
Basically, Twitter engagement is extremely important.
And the good news is, boosting your Twitter engagement can be easy if you just know how.
So, let’s get started and check out the easy ways you can boost your engagement on Twitter.
11 Easy Ways to Increase Twitter Engagement
1. Tweet Regularly
Compared to other social media platforms, like Facebook and YouTube, Twitter moves much faster. So, you’ll need to post regularly to keep up with them.
In fact, the most popular brands already Tweet regularly. So, you might get left behind unless you tweet as often as everyone else there.
Research shows that you should post at least 6 times each day for active engagement.
And the timing of the tweets is also important. Usually, people browse Twitter during the afternoon so that can be the best time to post.
Also, there are specific periods of time where you can get the maximum engagement on Twitter.
If you’re marketing to consumers, you should focus on 12 PM to 1 PM on Mondays, Tuesdays and Wednesdays.
But if your target is other businesses, the important time for you is 11 AM to 1 PM on Mondays and Thursdays.
So, you’ll increase your engagement on Twitter just by adjusting your tweeting schedule. All you have to do is tweet regularly, and tweet at the right time.
2. Retweet Other Users’ Relevant Tweets
One simple tip to increase Twitter engagement is to retweet content that’s relevant to your brand.
First of all, making these retweets means you’re showing content to followers even when you’re not tweeting yourself. So, you’ll maintain your presence in the Twitter feeds of your followers.
Aside from that, retweeting shows that you’ll share other people’s content if it’s relevant. So, these people are now more likely to retweet your posts in return.
Finally, it can be a great way to show valuable content to your followers. If you regularly retweet interesting content, people will value your Twitter account more.
And you can even show all of your tweets and retweets to the people on your website. All you have to do is embed your Twitter profile on your website with Custom Twitter Feeds Pro.
All it takes is a few minutes and you can just add your Twitter profile on your website. Plus, you don’t even have to touch a single line of code.
Whenever you tweet or retweet something, this plugin will automatically add it to your feed. No need to spend time manually adding them.
Then, the visitors on your website can see your latest tweets and retweets. And if they find the content interesting, they can just follow you on Twitter.
So, retweet relevant content to keep your followers interested. Then, you can use Custom Twitter Feeds Pro to show all your tweets and retweets on your website.
3. Run Different Contests
Another easy way to raise your Twitter engagement is by running different contests on the platform. By turning your posts into “games” and “challenges”, you can motivate people to engage with your posts.
And you don’t have to opt for a large reward to get users interested. You can just offer things like vouchers, discounts, and free trials that can keep people engaged with your brand.
If you’re not sure about which contests to use, here are some fun ideas that you can consider:
- Post an image and start a caption contest
- Post questions that the followers can answer
- Ask followers to tweet images with specific hashtags
- Retweet, like, or follow to enter contests
Want to take it a step further? You can use the Custom Twitter Feeds Pro plugin to embed your contest posts on your site.
This means visitors on your site can interact with your Twitter post to take part in the contest. Plus, if they want to see more contests like that, they can follow you on Twitter as well.
Even better, posting your Twitter feeds on your website can help you get more followers who are already interested in your brand. This means, they’re much more likely to interact with your tweets after they follow you.
4. Organize Targeted Giveaways
Want to immediately boost engagement from your followers on Twitter? An effective way to do that is to give something back to them.
And that’s where targeted giveaways come in. All you have to do is give out something for free and you can get tons of likes, retweets and follows from people who want to win.
There’s also a great way to do viral giveaways with ease. You can use the best WordPress giveaway plugin, RafflePress.
From the duration to the rules of the giveaway, the plugin will manage everything for you. So, you can run contests and giveaways with zero hassle.
It doesn’t even require even a single line of code. Instead, RafflePress has a drag-and-drop builder that’s super easy to use.
Using this, you can have your contest up and running with a few clicks of your mouse. You can just select from a range of pre-built templates to instantly create your contests.
You don’t have to worry about fake entries either. The plugin will automatically filter them out and makes sure your contests are fair.
And you can even reward people who share and refer your contests for better reach.
So, just create targeted Twitter contests and giveaways and watch your followers and engagement increase.
5. Post Your Twitter Feeds on Your Site
Another easy way to increase your Twitter engagement is to integrate your Twitter feeds on your official website.
By doing so, you can display all your Twitter content right there on your website. You can then allow visitors to see your posts and even follow you on Twitter.
So, you can use your website traffic to boost your engagement and Twitter following.
And if you use the Custom Twitter Feeds Pro plugin, posting feeds on Twitter can be super easy — no coding needed.
Along with your own timeline, you can also show posts from different hashtags or the timeline of other Twitter users.
You can even create feeds with mentions, lists, and search results. Plus, it even comes with advanced filtering so you’ll have more control over your feed.
All this means that you’ll have lots of options for the content in your Twitter feeds.
And the feed is automatically updated every time you add a new tweet. So, you don’t have to add your new tweets manually.
Another advantage of the plugin is that it’s lightweight and fast. So, your tweets will not slow down your website.
What’s more, Custom Twitter Feeds Pro will automatically use the theme of your website for the design of your feeds. This means that you will have a consistent branding for your site.
And if you want to personalize your feed, you’ll have tons of options as well. You can change the layout, font, background color, margins, feed size, and much more.
So, if you want to use your website traffic for Twitter engagement, check out the Custom Twitter Feeds Pro.
And you can get started with our helpful guide on how to create a Twitter feed for your site.
6. Post More Visual Content
Another great hack to get more Twitter engagement is to post videos and images. Posts that include images get 35% more engagement from Twitter users.
So, instead of relying on text-based posts to get engagement, you can try tweeting videos and images as well.
There’s lots of options for visual content that you can choose from. You can go for funny memes and gifs or motivational quotes and posters to make your post more shareable.
Or you can also use infographics to give out useful information to your users.
You can even add nice featured images to all the links you post on your Twitter. This will help you grab the attention of your followers.
And you can also make your visual posts available on your site. With Custom Twitter Feeds Pro, you can also embed your visual Twitter posts on your official site.
So, site visitors can also view and engage with your images, gifs, and video posts. At the same time, it can make your site look much more engaging.
So just add your Twitter feed to your site so visitors can see your visual content and follow you.
7. Add Twitter Popups to Your Website
You can make sure that your visitors engage with you on Twitter by using popups on your website.
These popups can immediately grab the attention of the visitors and convince them to perform certain actions. And if you want to grow your Twitter, you can use popups to ask website visitors to follow you.
If someone is already on your site, then they’re likely to find your Twitter content interesting too. So with popups, you’ll get more followers that are going to engage with your tweets.
One of the best tools to help you with that is OptinMonster. With it, you can create Twitter popups without any coding.
All you have to do is use its drag-and-drop builder to create the popup. Plus, you can select one of the professionally-designed templates available to get started right away.
You can even track the performance of your popups with OptinMonster. So, you can actually see just how effectively your popups are working.
So create a Twitter popup for your website using OptinMonster and you’ll soon have more followers engaging with you.
And if you want a quick way to get started, check out our post on creating Twitter popups for your site.
8. Post More Videos
Did you know that video posts are 6 times more likely to be retweeted compared to text-only posts?
If you want to boost your Twitter engagement, there is a huge potential in using video posts.
You have lots of options for your video tweets. Plus, many of these don’t even require professional video making efforts or lots of expenses. In fact, you can do it just through your smartphone.
One option is to make behind-the-scenes or teaser videos that provide sneak peek of upcoming events or product launches.
You can also livestream videos for any important events and happenings to keep your followers informed.
And you can even opt for video-based live Q&A sessions to engage with your followers on a more personal level.
This way, you’ll be able to build a better relationship with your followers using video content. Plus, your videos will keep them engaged with you for much longer than normal text posts.
And if you want people to engage with your video posts on your site, Custom Twitter Feeds Pro has you covered.
You can just embed your Twitter videos on your website and bring in that extra engagement from your site visitors.
9. Promote Your Twitter on Other Social Media
Want an audience of people who’ll find your content engaging? You can look at people who’re already following you on other social media platforms.
All you have to do is share your tweets to the other social media sites and your followers there can engage with your content.
And that’s not all. When those people share your Twitter content, it’s going to reach a much wider audience.
For example, let’s say you have a giveaway on Twitter where you randomly pick from your followers who liked your tweet and give them a nice prize.
If you share it on places like Facebook and Instagram, people who are interested in that prize will like and follow you on Twitter. So, you’ll get a lot more engagement than you normally would.
And it’s not just giveaways either. You can share your announcements, videos, questions, and all kinds of other posts from your Twitter and reach a larger number of people.
If you want more followers on the other social media platforms, there’s an easy solution. It can be super easy with the best social media aggregator plugin: Social Wall Pro.
If you have Social Wall Pro, you can start getting followers on Twitter, Instagram, Facebook, and YouTube at the same time.
This plugin allows you to create, customize, and display social media feeds with content from all of the above platforms in a single feed. So, you can get visitors on your site to follow you on all these platforms.
And at the same time, you’ll be able to improve your conversions by showing social media posts with people enjoying your products.
As a bonus, getting Social Wall Pro means you’ll get unlimited uses of the plugin for unlimited websites.
So what are you waiting for? Go and get Social Wall Pro and you can boost your social media following on all the major social media platforms.
Then, you can easily cross-promote and engage your audience on Twitter.
10. Celebrate Themed Days
If you want more intereactions on Twitter, you’ll have to make sure that it’s active. After all, people will not join engage with you if there’s nothing happening.
And this is where theme days come in. You can set aside a day of the week for a specific kind of tweet and encourage users to discuss it.
For example, you can have “Photo Fridays” on your page and share photos of people using your products. Then you can also retweet people who post their own photos to get more people to participate.
And there’s a lot more you can do for theme days. In fact, here’s a few more ideas:
- Meme Monday
- Travel Tuesday
- Ask Me Anything Wednesday
- Throwback Thursday
- Feel Good Friday
You can ask people to use specific hashtags like #FeelGoodFriday for those discussions. And with Custom Twitter Feeds Pro, you can actually create a feed that shows posts with that hashtag.
This way, you can show visitors that there’s active discussions going on in your Twitter account. So, more people will join in and you get even more engagement.
11. Add a Twitter Widget to Your Site
Want a simple way to promote your tweets on your site?
You can just add a Twitter widget directly to your website and show them on your sidebar or footer. This way, people visiting your site can see it and you can convert your site traffic into Twitter interactions.
The good news is that with the Custom Twitter Feeds Pro plugin, you can help add Twitter widgets to your website in just a few clicks, even if you’re a WordPress newbie.
Plus, the plugin will automatically inherit the looks of your website. This means, your feeds will perfectly match your branding.
And it even has a ton of customization options, like feed size, layout, background color, typography, and much more. So you can make your Twitter widget look just the way you want.
So, just give Custom Twitter Feeds Pro and you’ll have your website visitors engaging with your Twitter posts.
12. Ask Questions
A simple way to get more interactions on Twitter is to ask questions to your followers.
When people answer your questions, you’ll get a lot of engagement from the replies. And that can spark other discussions as well.
On top of that, asking questions can also help you understand your target audience. You can ask your followers what they think of your new product or what kind of release they want to see next.
And you can do a Twitter poll as well. Just ask your followers to pick from a set of answers and see how they feel.
And if you want even more people engaging with your questions, you can use Custom Twitter Feeds Pro and post them on your site.
With that, people visiting your website can see your questions and give their own opinions. So, you can turn website traffic into Twitter engagement.
When you ask questions on Twitter, you can reach a lot more people and get extra engagement if you embed your tweets on your website.
13. Use Twitter Hashtags
If you want more people to find and interact with your tweets, a great way to do that is with hashtags.
Just add hashtags to your tweets and people searching for that hashtag can find your post. So, you can get discovered more easily and get interactions from new people.
For example, let’s say you make a post about motorsports. You can then add #motorsport to your tweet. This way, people interested in that topic can find your tweet when they search for that hastag.
Since they’re already interested in motorsports, your tweet can easily get likes, comments and shares from them.
And there’s also trending hashtags that can help you get even more engagement.
When a hashtag is trending, this means that lots of people are talking about it. And you can join these conversations by using these trending hashtags on your posts.
You can even add hashtags to your bio to make your profile easy to find. So Twitter users that might be interested in your content can find your profile and engage with your content.
As a bonus, you can also embed Twitter hashtags feeds on your website. So, it’s an easy way to show relevant tweets on your website.
Just grab the Custom Twitter Feeds Pro plugin and embed beautiful hashtag feeds that boost conversions and get you more followers.
And there you go!
Now you should know how to increase your Twitter engagement. As you can see, it’s pretty easy to do and can pay off for your business.
And if you want to take your social media marketing even further, Smash Balloon has you covered.
With the Social Wall Pro bundle, you can get Smash Balloon plugins for Twitter, Facebook, Instagram and YouTube. Since they’re the best social media feed plugins, they can help you get more followers on all the important social media platforms.
Plus, you can freely use them unlimited times on unlimited websites!
So what are you waiting for?
Get the Social Wall Pro Bundle today, and you can get all the Smash Balloon plugins at a discounted price.
Want more useful tips to help your social media marketing? Check out our article on clever types of social media posts to boost engagement.