10+ Top Ways to Increase Your X (Twitter) Engagement Now

You spend time crafting the perfect post for X (Twitter), hit send, and then… nothing. It can be incredibly frustrating to see your posts get lost in the feed with hardly any likes or replies.

With X (Twitter)’s fast-moving feed and changing algorithms, it’s easy to feel stuck or unsure about which engagement strategies truly work.

I understand that feeling, and it’s a common challenge for many people trying to grow their audience. The good news is that it’s a problem you can solve with the right approach.

With my experience at Smash Balloon helping users succeed with X (Twitter) and other social media platforms, I’ve collected the top methods that deliver results.

In this guide, I will walk you through the most effective ways I use to increase X (Twitter) engagement.

These are practical, easy-to-implement steps that will help you start more conversations and connect with your followers.

TL;DR: To increase your X (Twitter) engagement, post at the times your audience is active, add images and video to your X posts, use one or two relevant hashtags, run polls and giveaways, and reply to people who mention you. Embedding your X (Twitter) feed on your website also lets visitors like and repost your posts without leaving your site. Doing a few of these consistently lifts replies, reposts, and clicks.

In This Article

What is X (Twitter) Engagement?

Simply put, X (Twitter) engagement means the number of times users interacted with your X posts. These interactions can be in the form of:

• Reposting your X post
• Replying to your X post
• Saving or bookmarking your X post
• Quoting your X post with their personal comment
• Mentioning your X (Twitter) @username in their X post
• Clicking a link, photo, or video in your X post

The more engagement your X post has, the higher chance it has of being promoted to your followers and even non-followers, so you can reach a wider audience and promote your brand to more people online.

What is a Good X (Twitter) Engagement Rate?

Like Facebook’s engagement rate, X (Twitter)’s engagement rate is calculated as the total number of interactions an X post receives divided by the total number of impressions on that X post.

On X (Twitter), the average engagement rate is 0.029%.

This means if you have 10,000 followers on X (Twitter), you can expect just around 3 interactions for each of your posts.

Anything above 0.5% is a great X (Twitter) engagement rate, so if you have 10,000 followers with 50 interactions per X post, then that’s already a high metric.

Benefits of High X (Twitter) Engagement Rate

There are lots of benefits to having a high X (Twitter) engagement rate, such as:

• More brand exposure: X (Twitter) prioritizes an X post based on how people in your network are interacting with it. More interactions = more promotion.
• More followers: Whenever your X (Twitter) followers repost or share your X post, they’re essentially promoting your brand to their own followers, who may end up following you too.
• More site traffic: You can get more site visitors whenever someone clicks on a website link that you shared in your X posts.

Now, let’s talk about how you can start boosting your X (Twitter) engagement rate today.

Best Ways to Increase X (Twitter) Engagement

1. Post at the Best Time

The average lifespan of an X post is just 15-18 minutes, so finding the right time to post is important to get more interactions for your X (Twitter) post.

Research shows that you should post at least 6 times each day for active engagement.

Also, here are the best times to schedule your X posts to get the maximum engagement on X (Twitter):

• Tuesday: 9 AM to 2 PM
• Wednesday: 9 AM to 1 PM
• Thursday: 9 AM to 2 PM
• Friday: 9 to Noon

Now, knowing the best times to share content on X (Twitter) is definitely crucial…

But what if I told you there’s an easy way to extend your X posts’ lifespan so more people can interact with your X posts even after a day or two?

Let’s talk about this X (Twitter) hack in the next tip below.

2. Showcase Your X (Twitter) Feed on Your Site

Did you know that displaying your X posts on your site is an effective way to increase your engagement?

When you show your X (Twitter) feed on your WordPress, your site visitors can follow your X (Twitter) account with just a click so you can boost your followers.

Plus, adding your X (Twitter) feed also lets your site visitors like, repost, or engage with your X posts while staying on your website!

You can easily embed an X (Twitter) timeline feed on WordPress with X (Twitter) Feed Pro.

As the best X (Twitter) feed plugin for WordPress, X (Twitter) Feed Pro makes it easier than ever to create, customize, and display your X (Twitter) feed on your site.

Here’s why X (Twitter) Feed Pro is the best option:

• Guided flow to embed X (Twitter) feeds in just minutes with no coding
• Automatically copies your site’s theme so feeds match your visual branding perfectly
• Lightweight and fast so you can embed tons of X posts and everything still loads super fast
• Fresh X (Twitter) content with relevant keywords that’s great for site SEO
• Visual customizer to control your feed’s design and content with just a few clicks

For even more engagement, you can also use it to showcase X (Twitter) widgets or embed X (Twitter) lists on your sidebar or footer area.

This gives visitors multiple opportunities to discover and interact with your X (Twitter) content.

Expert Tip: Do you have an Elementor site instead? Here’s how you can add X (Twitter) feeds to your Elementor website.

To get started, check out this helpful post on how you can embed an X (Twitter) profile feed on your WordPress today.

3. Use X (Twitter) Broadcasts

Live X (Twitter) broadcasts can be a great way to connect with people through real-time interactions.

That way, you can build stronger relationships with followers and keep people engaged for longer periods than regular X posts.

I’ve found that broadcasts also create a sense of urgency and exclusivity that drives higher engagement. People know they need to tune in now or they’ll miss out on the live experience.

The great way to get more eyes on your broadcasts is to embed the live streams on your website. So, your live content can reach your X (Twitter) followers and your website visitors at the same time.

And the best option is to use X (Twitter) Feed Pro for this purpose.

Whenever your embedded X (Twitter) profile goes live, the broadcast will be automatically added to your website without any extra work from you.

This creates a seamless experience where visitors don’t have to leave your site to engage with your live content, which helps reduce bounce rates and increases time spent on your site.

It’s a win-win situation that maximizes the impact of your live content across multiple platforms.

To learn how to do this, check out our tutorial on embedding live X (Twitter) broadcasts on your website.

4. Run Viral X (Twitter) Giveaways

Another easy way to raise your X (Twitter) engagement is by running a social media giveaway that’s focused on the X (Twitter) platform.

Everyone loves freebies — and the great thing about running your own giveaway is you don’t need a large reward to get users interested in joining.

For your X (Twitter) giveaway, you can offer prizes like vouchers, discounts, and free trials, and in return, your business can get tons of likes, replies, reposts, and follows from your giveaway entrants.

This helps expand your reach and even expose your business to hundreds, if not thousands, of X (Twitter) users who can be your potential customers.

You can use the best WordPress drag-and-drop giveaway builder, RafflePress, to create a viral online giveaway on X (Twitter).

With its “Grow Your X (Twitter) Following” template, you can easily run an online giveaway and get your participants to engage with your brand on X (Twitter) with just a few clicks.

5. Engage With Other People’s X posts

Increasing your X (Twitter) engagement doesn’t mean you’ll focus on your own X posts only. It also involves creating connections with your followers and actively engaging with them online.

You can interact with your X (Twitter) community when you:

Repost other people’s relevant X posts

One simple tip to increase X (Twitter) engagement is to repost content that’s relevant to your brand.

First of all, reposting means you’re showing content to followers even when you’re not posting an original post yourself.

So, you’ll maintain your presence in the X (Twitter) feeds of your followers with no extra effort on your part.

Also, reposting shows that you’ll share other people’s content if it’s relevant, so these people are now more likely to repost your posts in return.

Pro-tip: Show all of your X posts and reposts to the people on your website. All you have to do is embed your X (Twitter) feed on your website with X (Twitter) Feed Pro.

Reply to users that @mention your username

Tons of customers turn to X (Twitter) to directly communicate with the brands they love, so the engagement is already halfway there.

You simply need to respond to relevant X posts that mention your username for you to increase your engagement even more and boost your brand trust with your customers.

For more social media promotion tips, here’s how you can improve your social media marketing game.

6. Post Visual Content

Another great hack to get more X (Twitter) engagement is to post images. Posts that include photos get 35% more engagement from X (Twitter) users.

Instead of relying on text-based posts to get engagement, you can add images to your X posts to get more engagement.

There’s lots of options for visual content that you can choose from:

• Funny memes related to your brand
• Motivational quotes
• Helpful infographics
• Striking photos of your products

You can even add attention-grabbing featured images to all the links you post on your X (Twitter) so they can stand out more.

Pro-tip: Use X (Twitter) Feed Pro to embed visual X (Twitter) posts on your website.

This lets your site visitors view and interact with your posts directly on your site. At the same time, it can also make your site look much more engaging.

Here’s how you can add X (Twitter) cards to your website for more engagement.

7. Increase X post Exposure with Videos

Did you know that video posts are 6 times more likely to be reposted compared to text-only posts?

If you want to boost your X (Twitter) engagement, there is a huge potential in using video posts in your X posts so you can get more likes, replies, and clicks.

You have lots of options for your video X posts. Plus, many of these don’t even require professional video making efforts or lots of expenses. In fact, you can do it just through your smartphone.

• Make behind-the-scenes or teaser videos that provide sneak-peek of upcoming events or product launches.
• Video testimonials of your products to convince even more people to make a purchase.
• Demonstration videos so your X (Twitter) followers can see how your products help improve your customers’ lives.

8. Get More Reach with Hashtags

If you want more people to find and interact with your X posts, a great way to do that is with hashtags.

Hashtags in X (Twitter) play an important part in boosting your X post’s reach.

Since they categorize your X posts and make them easier to find, you can get discovered more easily when you add them to your posts.

X (Twitter) recommends using just 1-2 hashtags per X post as best practice.

Pro-tip: You can even add relevant hashtags to your X (Twitter) bio to make your profile easy to find. The easier it is to find your X (Twitter) profile and X posts, the more users there are to engage with your content.

9. Take Advantage of X (Twitter) Polls

People love sharing their opinions and feeling heard, so it’s no wonder why posting X (Twitter) polls is a sure-fire way to increase your engagement.

When people answer your X (Twitter) polls, you can get a lot of interaction from the replies.

They’re also more likely to be reposted by your followers to spark discussions within their own community too.

On top of that, using X (Twitter) polls can help you understand your target audience. You can ask your followers what they think of your new product or what kind of release they want to see next.

In addition to X (Twitter) polls, here are the top types of X posts proven to grow your business.

10. Add X (Twitter) Popups to Your Website

Another effective way to boost your X (Twitter) engagement is by adding X (Twitter) popups to your site.

This lets you use your existing website traffic to expand your X (Twitter) account’s reach and get more eyeballs and interaction on your X posts.

The best way to add an X (Twitter) popup to your site is by using OptinMonster.

As the #1 popup plugin in the world, OptinMonster makes it easy for you to create online campaigns that increase your sales, improve your email list and boost your social accounts organically.

Check out our detailed OptinMonster review to see how it can help grow your business today.

11. Promote Your X (Twitter) on Other Social Accounts

Want to target a group of people who are already interested in your business?

You can look at your existing followers on other social media platforms.

All you have to do is share your X posts to the other social media sites that you have an account on, so your followers there can see that you have an X (Twitter) account and follow it.

The more people see your X (Twitter) profile, the more likely they are to follow you and engage with your X posts — so start sharing your X posts on your Instagram, Facebook, YouTube or TikTok accounts!

Pro-tip: To get more followers on your existing social media accounts, use the best social media aggregator plugin, Social Wall.

Social Wall helps you create, customize, and display social media feeds from Instagram, Facebook, X (Twitter), and YouTube in a single feed — no coding required.

When you showcase your combined social media feeds in your website, you can use your existing site traffic and convince your visitors to follow you on all of your social platforms.

Another cool thing about embedding your social feed walls on WordPress is that it gives your site visitors a chance to interact with your posts directly on your site.

So, they’re more likely to click on your X posts, watch your X (Twitter) videos, or answer your poll questions.

Get more engagement on all of your social media accounts by checking out this guide on how to embed social media feeds on WordPress.

Start Getting More X (Twitter) Engagement

And there you go! We hope this article helped you increase your X (Twitter) engagement so you can promote your business better on this social platform.

Ready to get more X (Twitter) interactions? Get started with X (Twitter) Feed Pro and skyrocket your X (Twitter) replies, reposts, and bookmarks today.

Do you want to earn money with X (Twitter)? Here are the best ways to make money on X (Twitter) effectively.