Wondering how to add a Tripadvisor widget to your website?
If you want to convince website visitors to buy from you, an easy solution is to display positive Tripadvisor reviews of your brand.
In this complete guide, we’ll show you the simplest way to add a Tripadvisor widget and boost your conversions.
Why Add a Tripadvisor Review Widget in WordPress?
When visitors can see positive reviews of your products directly on your website and get a much better impression of your brand. So, you’ll have an easier time converting them into customers.
91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions.
Diana Kaemingk, Qualtrics
On top of that, embedding a Tripadvisor widget can help you:
- Display the latest reviews and show visitors that your website gets regularly updated
- Show informative reviews and testimonials so people can learn more about your products
- Boost your website’s SEO by showing fresh content that search engines like Google can see
- Encourage people to leave new reviews so you can get more social proof on your site
How to Add a Tripadvisor Widget to Website (Easily)
To embed your Tripadviser widget in WordPress, all you have to do is follow the complete guide below. Let’s get started!
Step 1: Install the Reviews Feed Pro Plugin
Unlike other website platforms like Wix and Squarespace, WordPress has a convenient tool to help you easily embed Tripadvisor widgets: Reviews Feed Pro.
You create, customize, and embed reviews from trusted platforms in just minutes using this tool – no need for embed codes or any kind of coding.
Plus, you get a support team of WordPress experts who are always ready to help you out.
Once you’re ready to get started, you can grab the Reviews Feed Pro plugin here. Next, install and activate the plugin on your website to continue.
For additional information, you can take a look at our user-friendly guide on how to install and activate WordPress plugins.
Step 2: Create a Tripadvisor Widget
To create Tripadvisor review widgets, just follow the Reviews Feed Pro plugin’s guided flow.
First, open the Reviews Feed » All Feeds menu from your dashboard and then click on the Add New button.
The next step is to add sources for your new reviews widget. For this tutorial, you can simply connect this widget to your Tripadvisor pages.
Just click on the Add Source button here to get started.
On top of connecting to Tripadvisor pages, you can also add sources from Facebook, Google Reviews, Trustpilot, WordPress.org, and Yelp reviews.
To continue, select the Tripadvisor option on the popup and click on Next.
Step 3: Connect Your Widget to Tripadvisor
If you want to manually create a Tripadvisor widget, you’ll have to purchase access to the Tripadvisor API. As a result, showing reviews on your website could get expensive.
The good news? With this plugin, you can connect to Tripadvisor even without using an API key!
If you already have a Tripadvisor API key, paste it into the popup and click on the Next button.
Or, you can click on the Skip button to continue.
Now, it’s time to choose which Tripadvisor business page you’d like to connect with your widget.
All you have to do is paste the link to a Tripadvisor page here and then click on the Finish button.
Your new Tripadvisor widget will then show the reviews from this specific page. You can connect your own page this way or choose to show reviews from another Tripadvisor page.
Finally, click on the Next button to confirm this source for your Tripadvisor widget.
Your Tripadvisor widget will now automatically copy your website’s design and match your branding right out of the box.
But before you embed your widget, you can use the plugin’s customization options to change how it looks.
Step 4: Customize Your Tripadvisor Reviews
For an easy way to customize your Tripadvisor widgets, all you have to do is select a pre-designed template that comes with the plugin.
You have 7 templates with different designs that you can pick from:
- Default
- Simple cards
- Masonry
- Single review
- Showcase carousel
- Carousel
- Grid carousel
After selecting your widget template, click on the Next button.
For this example, I went with the Default option.
Afterward, the plugin will open the visual customizer so you can design your Tripadvisor widget in detail. Using the options on the left, you can customize your widget layout, header, button, review elements, and more — no need for HTML code or CSS.
Whenever you make any changes, the live preview on the right will show you how your Tripadvisor widget looks in real-time.
To get started, I’ll show you how to change the layout of your Tripadvisor review widget from this customizer.
First, select the Layout option on the left.
Your Tripadvisor widget comes with 3 different layouts to choose from:
- List: Show all of your customer reviews in a single column, one after the other
- Masonry: Use multiple columns to show tons of reviews on your widget at once
- Carousel: Display reviews in a carousel slideshow and make your site more engaging
Once you select your widget’s new layout, confirm your changes by clicking on Save.
As you can see, the visual customizer makes it simple to redesign your Tripadvisor widgets — no coding needed.
To keep customizing your Tripadvisor widget, click on the Customize button at the top.
Using the remaining customization options, you can set your feed’s header design, button style, review elements, and much more.
Like before, remember to save your changes at the end by clicking on Save.
Once you do that, you can change the widget settings and control which reviews are visible on your site.
Open the Settings tab from the top and then click on Filters.
Using the panel on the left, you can choose to only show reviews with specific star ratings.
All you have to do is check the box next to the star rating you’d like to show.
To save your filters, you can click on the Save button like before.
Using the remaining settings, you can display selected reviews, hide reviews with banned terms, and much more.
As you can see, Reviews Feed Pro also lets you choose the reviews that are visible on your site. That way, you can display high-quality Tripadvisor reviews and hide reviews from trolls or spam bots.
Don’t forget to save your changes by clicking on the Save button at the end.
Step 5: Embed Tripadvisor Widget on Your Website
With this plugin, you can embed Tripadvisor review widgets on your site using 2 different methods:
- Add Tripadvisor widget to website’s page
- Add Tripadvisor widget to website’s sidebar or footer
Let’s see how both of these methods are done below:
Add Tripadvisor Widget to Website’s Page
You can start embedding your widget directly from the visual customizer by clicking on the Embed button.
Reviews Feed Pro will now show you the embed options for your Tripadvisor widget.
Since we’re embedding it in a web page, click on Add to a Page here.
You can then use the popup to select a website page where you want to display Tripadvisor reviews.
After selecting a page on the popup, click on the Add button to continue.
To help you embed your widget, Reviews Feed Pro will automatically open that page in the WordPress editor.
In this editor, you can add a new block by clicking on the plus (+) icon.
Next, use the search bar at the top and look for the “reviews feed” block.
To embed your Tripadvisor widget, you can then select the Reviews Feed block from the search results.
Finally, you can save your new Tripadvisor reviews widget by clicking on the Update button.
Using Reviews Feed Pro, creating, customizing, and embedding your Tripadvisor widgets will be easier than ever before. You can now open your website and see how your new widget looks.
Add Tripadvisor Widget to Website’s Sidebar or Footer
Want to embed Tripadvisor reviews on your website’s widget-ready areas like the sidebar or footer?
You can use the plugin’s visual customizer for that as well.
To open your widget in the customizer once more, navigate to the Reviews Feed » All Feeds menu from your admin panel and click on your widget.
Once your visual customizer is open, you can start embedding your widget by clicking on Embed.
You’ll then see the popup with the embed options for your Tripadvisor widget.
This time, you can continue by clicking on the Add to a Widget button.
Once you do that, the plugin will redirect you to your website’s Widgets page so you can embed this Tripadvisor widget.
Before proceeding, you can go ahead and choose the location of your new widget.
To show your reviews on the website’s sidebar, click on the Sidebar panel here.
We’ll use the sidebar for our example as well.
Alternatively, you can show the reviews below your site’s content by clicking on Footer.
After selecting the location of your Tripadvisor widget, you can click on the plus icon (+) below to continue.
Finally, click on the Reviews Feed widget from the options.
You can now click on Update and save your new Tripadvisor widget.
Now, anyone visiting your website can see high-quality reviews from Tripadvisor, so you can get more sales with ease.
And there you have it!
Just follow this complete guide to add Tripadvisor widgets to your website in just a few simple clicks. After that, you can grow your online presence and get tons of new sales in no time.
As you can see, Reviews Feed Pro is the best reviews aggregator plugin out there and a fantastic tool if you want to grow your business with ease.
Want to add Tripadvisor widgets to your website? Grab your copy of the Reviews Feed Pro plugin today!
If you want to get more out of social proof, here’s our list of the best types of social proof that you can use for your business.
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