How to Import Instagram to WordPress Easily (Step-by-Step Tutorial)
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How to Import Instagram to WordPress Easily (Step-by-Step Tutorial)

How to Import Instagram to WordPress

Want to know the best way to add your Instagram feed to your WordPress?

With over 1 billion monthly active users, displaying your Instagram feed on your website can help you boost user engagement and skyrocket your brand’s growth in no time.

But it can be overwhelming for you to embed your Instagram feed on your site, especially if you’re not tech-savvy.

That’s why we put together this guide on the easiest way for you to import your Instagram feed — automatically.

Can You Import Instagram Without a Plugin?

The bad news? Instagram doesn’t offer an easy way for you to display your Instagram feed on your website. If you use it, you can only embed single posts.

Plus, embedding your single Instagram posts manually has lots of limitations, like:

  • Hard to set up: Not tech-savvy? Importing your Instagram to WordPress manually means you have to deal with confusing code and switch between different pages.
  • No control over your feed’s design: Want to change how your Instagram feed looks on your website? You can’t do this easily, especially if you’re not an expert in coding.
embed code for instagram
  • Risky: If you’re not using a plugin to embed your Instagram feed, you can accidentally break your site just because of tiny mistakes in code.
  • Limited feed types: Want to show an Instagram hashtag feed on WordPress? If you use manual embedding, you can’t do this automatically, too.
  • No dedicated support: And the worst part? If you accidentally mess up your website, you have no one to help you fix it. Unless you hire an expensive developer to do it for you.

As you can see, it can be tough to add Instagram feeds to WordPress without a plugin.

If this is the case, then what’s the best way for you to add an Instagram feed to your site?

Easiest Way to Import Your Instagram Feed

The good news? Don’t worry. You can still easily import your Instagram feed to WordPress using a plugin.

With the help of a user-friendly plugin like Smash Balloon’s Instagram Feed Pro, you can set up and display your Instagram feed in under 5 minutes!

best instagram feed pro plugin

That’s right. You don’t even need to hire an expensive developer or deal with confusing code yourself. Let Instagram Feed Pro do the hard work for you.

And you can easily customize how your Instagram feed looks with just a few clicks — no HTML, Custom CSS, or any kind of coding needed.

Also, because the plugin is designed with users in mind, Instagram Feed Pro is ultra-fast, so your site will be as fast as ever.

Don’t just take our word for it: with a 4.9/5 star rating, it’s happily recommended by over 1,000,000 users worldwide!

Using this Instagram feed plugin gives you access to enjoy its amazing functionalities, like:

  • Super easy to set up: You can install the plugin and set up your Instagram feed in just a few minutes. Perfect for WordPress beginners like you.
  • No technical knowledge needed: Using the plugin, your Instagram feed looks great on your site right out of the box. Plus, if you want to change how it looks, you can easily do it with just a few clicks!
  • Lots of customization choices: To create an Instagram feed that looks how you want, you can just use our simple live feed editor.
live feed editor for instagram feed pro
  • Lightning fast loading: Your feed loads Instagram images and videos super fast on your site because the plugin efficiently requests data. And a faster site means better SEO too.
  • oEmbed support: You can even turn on Instagram oEmbeds for WordPress with this plugin and embed posts just by pasting the link.
  • Shoppable feeds: To boost the sales of your e-commerce store, you can display shoppable Instagram feeds and convert website visitors into customers
  • Always updated: WordPress or Instagram updated their platforms? Don’t worry. Because of the plugin’s timely updates, it’s guaranteed to continue working smoothly with these platforms.

All in all, this really is the best Instagram WordPress plugin if you want to display engaging content on your site.

Want to know everything that Instagram Feed Pro can do for your business? Check out the plugin’s full list of features here.

Ready to embed your WordPress Instagram feed? Dive in by following the steps below.

Step 1: Install and Activate Instagram Feed Pro Plugin

First, you need to get your own copy of the best Instagram WordPress plugin — Instagram Feed Pro.

Once you’ve downloaded the plugin, it’s time to install it on your computer.

Not sure how you can do this? Check out this step-by-step guide to Install a WordPress plugin for your guidance.

After you’re done installing and activating the plugin, it’s time to move to the next step below.

To create your Instagram feed, you can just follow our simple guided flow.

First, go to Instagram Feed » All Feeds menu from your WordPress dashboard.

On this page, click on the Add New button at the top.

create new feed instagram feed pro

Once you do that, you can then choose from 3 Instagram feed types:

  • User Timeline: Import your own account’s Instagram feed.
  • Public Hashtag: Display your Instagram feed based on a public hashtag of your choice.
  • Tagged Posts: Embed Instagram posts that have tagged your account.

What’s more, you can even combine multiple feed types and show them in a single Instagram feed. Just select more than 1 option here to do that.

Finally, click on the Next button to proceed.

select user timeline import instagram feed

For our tutorial, we’ll display posts from a user timeline.

Then, you can move on to the next step and connect your Instagram account as a source.

Step 3: Connect Your Instagram Account

To show Instagram content on your website, your feed needs a source.

That source can be your own Instagram account.

To add your account as the source, click on the Add Source button.

instagram add source for feed

Next, you can pick between a personal and a business Instagram profile.

With a personal profile, you can show your own Instagram posts only.

On the other hand, a business account supports more types of Instagram content, such as hashtag feeds, shoppable feeds, IGTV videos, and much more.

Just select your account type and then click on the Login with Instagram button.

select instagram account type popup

After that, the plugin will redirect you to Instagram, so you can give the plugin read-only access to your Instagram account.

Since the access is read-only, Instagram Feed Pro can only view your info and won’t be able to make any changes.

As a result, using Smash Balloon’s Instagram Feed Pro is completely safe.

To continue, click on the Allow button on the popup.

allow access to instagram account create feed

This will bring you back to your WordPress site, where you can confirm this Instagram account as the source for your new feed.

For that, just click on the Next button here.

confirm account as source for instagram feed

With that, you’ve created your Instagram feed and even connected it to your account.

In the next step, you can customize the design of your new Instagram feed using our live feed editor.

Step 4: Customize Your Instagram Feed

As mentioned, the plugin already makes your Instagram feed look great — right out of the box! And if you want to customize how your Instagram feed looks, you can do this as well.

First, the plugin gives you different feed themes with unique designs that you can import:

  • Default
  • Modern
  • Social Wall
  • Outline
  • Overlap

Once you select your feed theme, click on Next to continue.

instagram feed theme

Next. you can pick a feed template to quickly change the layout of your Instagram posts.

Like earlier, select a template you like and click on Next.

select your instagram template

After you import a template, the plugin will automatically open your feed in the live feed editor.

Now, you can find all the customization options on the left side of the screen. You can change your layout, header style, feed size, load more button, color scheme, and much more that way.

And on the right, you have a live preview of your Instagram feed. That way, you can see how your Instagram feed looks in real-time.

live feed editor instagram feed

Want to change your Instagram feed’s layout? Just click on the Feed Layout option on the left.

feed layout for shoppable instagram feeds

Using Instagram Feed Pro, you can choose from 4 available layout types: grid, carousel, masonry, or highlight.

feed layout options instagram feed pro

Select the grid layout if you want your audience to see an organized Instagram feed when they check out your site.

grid layout for shoppable instagram feed

If you’d like to display a horizontal Instagram feed, using the carousel layout is the way to go. Plus, it gives your visitors another great way to interact with your site.

carousel layout for your instagram feed

You can also import your Instagram photos in their original sizes.

Just choose the Masonry layout so your portrait photos won’t get cropped to fit a uniform size — perfect for creating Instagram galleries in WordPress.

masonry feed layout for your instagram feed

Finally, if you have specific photos that you’d like to stand out from your Instagram feed, choose the highlight layout.

This layout type is ideal if you’d like to display shoppable Instagram posts on your website.

highlights layout instagram feed

After choosing the layout you like, remember to click the Save button.

You can now click on the small Customize button to return to the main customization options and continue editing your feed.

return to main customization options

From here, click on the Color Scheme option to go ahead and set your colors.

click on color scheme option

With Instagram Feed Pro, you get 4 color scheme options that you can choose from:

  • Inherit from Theme: Use the same colors as your WordPress theme
  • Light: Pick a light background for your Instagram feed along with a dark font color
  • Dark: Choose a dark background along with light font for your feed
  • Custom: Manually pick all the colors of your Instagram feed by yourself.
color scheme options instagram feed pro

Once you’re happy with the color scheme, click on the Save button.

After that, you can use the remaining options to customize the design of your Instagram feed. You can set your feed size, header design, post style, button style, lightbox options, and more.

Using the live feed editor, you can easily check out all these options with a real-time preview.

Finally, click on Save after you’re done customizing your Instagram feed.

Now, you can move on to step 5 and embed your Instagram feed.

Step 5: Easily Add Your Instagram Feed to Your Website

Finally, you’ve reached the last step, so you can import your Instagram feed on WordPress! There are 2 ways to add your Instagram feed to WordPress:

  • Instagram Feed Block: Instagram Feed Pro has a built-in block you can use to embed your feed on a WordPress page using the block editor
  • Instagram Feed Widget: Want to display your Instagram feed on your sidebar area instead? Using the plugin’s ready-made Instagram widget, you can do this, too.

Not sure which method you’d like to use? No worries. We’ll talk about both ways below.

Use Instagram Feed Block to Add Feed to WordPress Page

The good news is that you can embed your Instagram feeds directly from the live feed editor.

Just click on the Embed button at the top of the page to get started.

embed instagram feed

After that, you’ll see a new popup that allows you to pick the location of your Instagram feed. You can also get the Instagram shortcode here and manually add the feed to a WordPress post.

To proceed, just click on the Add to a Page option.

add instagram feed to page instagram feed pro

Now select your WordPress page from the list and click on the Add button.

add instagram feed to a wordpress page

Once you’ve clicked on this, you’ll see the page open in the WordPress editor.

Next, click on the Plus (+) icon to add a new content block.

add new wordpress block

Finally, type “instagram” in the search field and then select the Instagram Feed widget by clicking on it.

embed instagram feed page

Happy with how your Instagram feed looks?

Great! Don’t forget to click on Update to export Instagram content to this WordPress page.

import instagram feed example

Now let’s take a look at the next method of adding Instagram feed to WordPress.

Use Instagram Feed Widget to Add Feed to WordPress Sidebar

To embed your Instagram feed as a widget, the first step is to open the feed in the live feed editor once again.

Start by going to Instagram Feed » All Feeds from your WordPress dashboard.

Then, look for the Instagram feed that you created earlier and click on it.

open shoppable instagram feed

On the live feed editor, click on the Embed button in the top right corner.

embed instagram feed

This will bring up a new popup so you can choose where to embed your Instagram feed.

Just click on the Add to a Widget option on the popup.

add instagram feed to widget instagram feed pro

Click on that will open the widgets page of your WordPress site.

From here, you can add, remove, or manage the widgets for your sidebar and footer areas.

To continue, you can click on a Sidebar panel here.

open sidebar panel to embed social media widget

You can also use a Footer panel if you prefer.

open footer panel to embed social media widget

Now, click on the plus icon (+) to add a new widget, and then click on Instagram Feed widget.

add instagram widget to your sidebar

Finally, click on the Update button to save your changes.

Now, when you visit your website and check out your sidebar area, you can see your Instagram feed displayed like this:

import instagram feed to sidebar

And there you have it!

Now, you’ve learned how to easily embed your Instagram feed to your WordPress website so you can boost user engagement.

With Instagram Feed Pro, it takes just a few minutes to embed Instagram feeds and start growing your brand’s social media presence.

Ready to import Instagram in WordPress? Get started with Smash Balloon’s Instagram Feed Pro now!

If you want to get more Instagram followers, check out our guide on how you can start increasing your Instagram followers today.

Finally, if you enjoyed this article, feel free to follow us on Twitter and Facebook for more social media marketing tutorials.

author avatar
Lianne Laroya Content Marketing Manager
Lianne serves as the Content Marketing Manager at Smash Balloon, drawing upon more than 12 years of experience in WordPress content, social media marketing, user-generated content (UGC) and search engine optimization (SEO).

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