9+ Best Facebook Marketing Tools to Boost Your Business (2024)
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9+ Best Facebook Marketing Tools to Boost Your Business (2024)

Best Facebook Marketing Tools to Boost Your Business

Are you looking for the best Facebook marketing tools for your business?

If you want to help your online business grow, social media marketing is one of the best ways. As the biggest social media platform out there, Facebook is a great place for your marketing efforts.

But with so many other businesses also using Facebook, reaching new customers might be challenging.

And that’s why you need the help of marketing tools for Facebook.

Today, we’ve got a list of the best Facebook marketing tools that will help you grow your business, convert more leads, and much more.

Why Use a Facebook Marketing Tool?

Marketing your business on social media can be tough. You’ll need a lot of research, effort, and time if you want to reach a lot of people.

But when done well, social media marketing can be great for your business’s growth. With almost 2.89 billion users on Facebook, there’s a massive audience that you can turn into customers and boost your sales.

market share of facebook feed pro

At the same time, many other businesses are already using Facebook to reach new customers. You’ll have to compete with millions of other businesses for the attention of Facebook users.

Firstly, over 90 million businesses are already on Facebook. Around 1.88 billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products.

Neil Patel, Digital Marketing Expert

So, if you want to stand out, you need the help of Facebook marketing tools. You can then easily reach more people and turn them into dedicated customers.

And that’s just the start. From boosting your brand image to helping you go viral, these Facebook marketing tools can help your businesses make the best use of Facebook.

9+ Best Facebook Marketing Tools to Boost Your Business

Check out our list below so you can see what plugins are the right tools to help your business grow using Facebook.

Let’s get started!

1. Facebook Feed Pro

custom facebook feed pro plugin

Let’s start with a tool that can help you instantly get tons of Facebook followers and new interactions: Facebook Feed Pro.

As the best Facebook feed plugin out there, you can use it to show your Facebook content directly on your website. This way, website visitors will see that you’ve got an active presence on Facebook and follow you as well.

live feed editor for facebook feed pro

Plus, people can directly interact with your Facebook posts right from your website. So, you’ll also get a lot more interactions.

Another advantage of using Facebook Feed Pro is that you can show Facebook posts of real people enjoying your products. With this social proof, your website visitors will be more likely to buy from you.

What We Liked:

  • Extremely Easy to Use: With Facebook Feed Pro, you can create, customize, and embed your feeds in just a few clicks — absolutely no coding needed.
  • Show Likes, Share buttons, Replies, and more: You can also let visitors share, like, and comment on your Facebook posts from your website. This means you’ll get tons of Facebook engagement.
  • Live Editor: To make customization even easier, you get a fantastic live feed editor so you can see all of your changes in real time.
  • Lightning Fast: Facebook Feed Pro has been optimized for speed, so your website will be lightning fast no matter how much Facebook content you embed.
  • Fully Optimized for SEO: The plugin will directly add all your keyword-rich content from Facebook to your website. So, search engines like Google will recognize those keywords and help you rank higher in search results.
  • Lots of Extensions: You can also enjoy a huge library of extensions that can give you extra features ranging from Facebook carousel sliders to multifeed support and more.

Why We Liked It:

Trying out Facebook Feed Pro made it clear that it was the best Facebook marketing tool for small businesses that want to boost their online presence.

By displaying beautiful Facebook feeds, you can easily get tons of likes, comments, and Facebook followers in no time.


You can enjoy Facebook Feed Pro and all its features starting at the low price of $49/year.

If you’re looking for the best Facebook feed plugin to give your marketing a boost, check out Facebook Feed Pro.

2. OptinMonster

optinmonster facebook marketing tool

OptinMonster is one of the most popular Facebook marketing tools out there. You can use it to create lead generation campaigns to easily convert your visitors.

Instead of just asking people to follow you, OptinMonster can show lightbox popups, floating bars, coupon wheels, and other lead-generation campaigns to convert visitors effectively.

Plus, this Facebook marketing tool can personalize these lead-generation campaigns for each of your visitors. So, you’ll have a much better chance of getting people to like, share, or follow you on Facebook.

What We Liked:

  • Facebook Marketing Campaign Integration: With OptinMonster, you can add all of your lead generation campaigns straight to your Facebook page and receive responses from the people there.
  • Targeted Campaigns: You can use advanced features like geo-location targeting, device-based targeting, and more. So, your marketing campaigns can quickly adapt to your visitors.
  • Easy to Use Builder: Use the drag-and-drop page builder for your campaigns and publish them to your Facebook page — the process is simple and quick.
  • Facebook Like Box: You can also create a Facebook like box popup to get your website visitors to like or follow you on Facebook.
  • Smart Insights and Tracking: You can also receive stats about your strategy and how successful your campaigns are. Then, you can make smart decisions based on these insights.

Why We Liked It:

OptinMonster turned out to be a fantastic marketing tool for online businesses. In fact, this tool can do a lot more than growing your Facebook page or group.

You can use OptinMonster to boost your email list, promote sales, get visitors to sign up for your site, and much more.


You can get OptinMonster and its marketing features for the low price of $9/month.

If you’re looking for a powerful Facebook marketing tool to help your business grow, you can give OptinMonster a try.

3. RafflePress

best wordpress giveaway plugin rafflepress

Contests and giveaways are the ultimate cheat code for creating viral Facebook posts. And with RafflePress, you’re getting the best WordPress giveaway plugin out there.

Since it comes with a great drag-and-drop page builder, you can create effective giveaways without touching a single line of code.

You can then ask people to follow you on Facebook, like specific posts, or join your Facebook group to enter the giveaway. This way, you can get tons of new engagement with ease.

Want to get started with RafflePress? Just check out our guide on how to create a Facebook giveaway.

What We Liked:

  • User-Friendly Drag and Drop Builder: You can drag and drop your required blocks and personalize them with a few clicks to create your giveaways. It is as easy as it gets.
  • Templates for Facebook: RafflePress also comes with a dedicated template for Facebook. So, you can create giveaways and contests that specifically help you boost your Facebook presence.
  • Boost Facebook Interactions: You can add Facebook interactions as a requirement for joining your contests or giveaways. So, you’ll get more followers, shares, and likes from the people who want to participate.
  • Refer-A-Friend Features: To help your giveaways and contests go viral, people can share your contests and giveaways and get more bonuses.
  • Completely Responsive: RafflePress will work flawlessly on all screen sizes and devices, so your giveaways and contests will reach tons of people.

Why We Liked It:

As the best WordPress giveaway plugin, RafflePress is an amazing tool that can help you supercharge your Facebook presence.

Just look at how this amazing plugin worked for us in this case study. We got over 3,500 new subscribers, 300+ comments, and hundreds of followers in one go!


RafflePress has pricing plans that start at just $39.50/year.

Start your giveaways and contests with RafflePress to make your Facebook content go viral and boost your brand image.

4. TrustPulse

trustpulse social proof plugin wordpress

TrustPulse is another excellent marketing tool for Facebook that uses effective notifications to convert people.

Using TrustPulse, you can show notifications on your site whenever people engage with your Facebook page or group.

As a result, visitors can see that you’ve got an active presence on Facebook with real people interacting with you.

This way, you can use social proof for social media marketing and get much more engagement on Facebook.

What We Liked:

  • Easy Setup: TrustPulse’s key selling point is how easy it is to set up. All it takes is 5 minutes, and you can have notifications on your site with no coding at all.
  • Real-Time Tracking: With TrustPulse, you can track actions like your Facebook page or group activity, ongoing sales, and giveaway participants. You can then show the info to your website visitors directly and create organic leads for your business.
  • On Fire Notifications: You also have special “on fire” notifications to show people that something’s available for a limited time. By using this with a Facebook giveaway, you can get tons of website visitors to join.
  • Smart Targeting: With TrustPulse, you can also track your website visitors to target the right person at the right time.
  • Flexible and Easy to customize: Of course, you can customize the messages, colors, images, and overall look of your notifications so they fit your website better.

Why We Liked It:

Overall, TrustPulse is a unique tool that was super easy to set up and use for us. So, this can give online businesses and blogs a unique way of promoting their Facebook pages.

As a bonus, we could also TrustPulse to show all kinds of social proof notifications to promote sales, announce new milestones, boost other social media accounts, and more.


Enjoy TrustPulse and all its amazing social proof notification features with its starting price of $5/month.

If you want to use social proof to grow your Facebook, get your copy of TrustPulse today!

5. Social Wall Pro

social wall pro plugin smash balloon

Social Wall Pro is the perfect plugin to combine all your social media content in a single place.

Using this Facebook marketing tool, you can show posts from Facebook, Instagram, YouTube, TikTok, and Twitter on the same feed.

This way, you can promote your business on all the major social media platforms at the same time. And once you do that, you’ll end up with tons of interactions and new followers from the people visiting your website.

social wall example

Then, you can cross-promote your Facebook content to other places and get even more engagement.

On top of having tons of features, this Facebook business tool is also super easy to use. You can easily create, customize, and publish all your feeds with just a few clicks.

What We Liked:

  • Easy to Use: The plugin is really easy and requires absolutely zero coding. So, you can have social media feeds to promote your business, even if you’re a WordPress newbie.
  • Unlimited Feeds for Unlimited Sites: With Social Wall Pro, you can display as many feeds as you want on as many websites as you want with absolutely no limits.
  • Smart Caching: Your feeds don’t need to constantly ask the social media platforms for data. So, loading your pages will take much less time.
  • Content Filter: You can have total control over what shows up on your social feeds using content filtering. You can freely pick what to display and what to block for your feeds.
  • High-Quality Support: And the best part? You’ll have the support of experts who’ll make sure you have a smooth experience when creating your social media feeds.

Why We Liked It:

All in all, Social Wall Pro is the #1 social media aggregator and a great tool for brands that have multiple social media accounts.

In just minutes, we could add a beautiful social wall to our website, so it was super easy to showcase all of our social media content.


You can enjoy a bundled package of Social Wall Pro and the best social media feed for Instagram, Facebook, Twitter, and YouTube for $299/year.

Grab the Social Wall Pro All-Access Bundle and get the ultimate tool to market all your social media content in a single place.

6. SeedProd

facebook marketing tool seedprod

If you want to show beautiful Facebook content that will convince website visitors to follow you, give SeedProd a try.

You can add your Facebook content directly on your landing pages using SeedProd. These Facebook blocks allow you to show your Facebook pages, comments, videos, and much more.

So, people on your website will have a great first impression of your Facebook content. This means more people will like, share, and follow you on Facebook.

As the best landing page builder out there, SeedProd makes sure that you can create engaging pages easily, even if you’re a WordPress newbie.

To get started, just check out our guide on how to create a Facebook landing page.

What We Liked:

  • User-Friendly Page Builder: With SeedProd, you’ll have an easy time creating engaging pages with its drag-and-drop editor. You don’t have to touch a single line of code!
  • Facebook Blocks: You can show Facebook pages, like boxes, comments, posts, and more using SeedProd’s Facebook blocks.
  • Pre-Built Templates: There are also 300+ unique templates here, with designs for maintenance mode, coming soon, sales page, and much more. You can just grab a template, edit it, and have a landing page ready.
  • Live Preview: SeedProd also gives you a live preview of your landing page so you can clearly see how everything looks as you’re creating it.

Why We Liked It:

SeedProd can be the perfect Facebook marketing tool for photographers, bloggers, graphic designers, and other brands that work with visual content.

In just minutes, we could create a landing page to perfectly showcase our Facebook posts and get tons of followers.


You can get your copy of SeedProd starting at just $39.50/year.

Give SeedProd a try, and you can easily get website visitors to engage with you on Facebook.

7. Facebook Audience Insights

facebook audience insights

Facebook Audience Insights is a free marketing tool that lets you receive detailed insights about your content and your audience directly from Facebook.

So, you can see which types of content or marketing campaigns are effective and focus on them for even better results.

It also lets you know if some of your posts and marketing strategies aren’t as effective. Then, you can work on improving them.

What We Liked:

  • Detailed Insights: With Facebook Audience Insights, you can see the engagement for your posts and check if your marketing strategies are working.
  • Demographics Overview: You can also learn more about your visitors on Facebook, including their age, gender, location, and much more. So you can make sure your content fits your audience.
  • Detailed Learning Course: While using this Facebook marketing tool isn’t the easiest thing in the world, Facebook helps you out with a dedicated e-learning course to teach you.
  • Ad Tracking: If you’re running ads on Facebook, this can let you check how effectively the ads are performing.

Why We Liked It:

Once you’ve got your Facebook marketing strategies working, this great tool can help you track how they’re working so you can target your ads better or figure out how the content reaches your customers.


You can enjoy all the features of Facebook Audience Insights for free.

8. Canva

canva visual design tool

Did you know that Facebook posts with images can get 120% more engagement than other posts?

And that’s where Canva comes in. Using this Facebook marketing tool, you can create amazing images and graphics in no time.

Whether you’re making viral ads or creating eye-catching presentations, Canva has you covered. All in all, it really is one of the best visual content creation tools out there.

What We Liked:

  • Easy to Create and Edit Graphics: With Canva, you get a beginner-friendly editor with tons of blocks and graphics, so it’s super easy to create visual content.
  • Dedicated Templates for Facebook: You can use the awesome Facebook templates to create conversational posts, ads, sales graphics, and more.
  • Collaboration Ready: With Canva’s amazing editor, your whole team can collaborate on the designs.

Why We Liked It:

Canva might be a unique option compared to the other tools we listed here, but it’s still a fantastic addition to your Facebook marketing campaign.

After trying it, creating beautiful visual content to grab people’s attention was super easy — even with zero design experience.


Canva has a free version that has fewer templates, stock images, and design types.

To get access to all those extra features, you can get the Canva Pro starting at $119.99/year.

9. Post Planner

With Post Planner, you get the option to automate all your Facebook posts to make your marketing more efficient.

Using this tool, you can plan out and schedule your Facebook posts for the right time so they get even more engagement.

What We Liked:

  • Automated Posts and Posting Calendars: Post Planner provides you with a unique calendar tool that lets you plan out your posts effortlessly.
  • Cross-Platform Content: With Post Planner, you can automate posts for lots of platforms at the same time. You can manage Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
  • Track Brand Mentions: Post Planner also allows you to track your brand mentions, so you’ll know when your business is mentioned in a post or news article.
  • Visual Posting Calendar: You also get a convenient posting calendar where you can plan, edit, and manage scheduled posts visually.

Why We Liked It:

Once we tried out Post Planner, it turned out to be easy to use and helpful for anyone who wants Facebook marketing to be quicker and easier.


To get started, you can get the free version with limited features. But for the premium plans, Post Planner’s prices start at $7/month for the starter plan.

10. Customers.ai

customers.ai facebook marketing tool

Did you know that 75% of customers prefer sending messages to calls or emails?

And that’s where Customers.ai can help you. With this Facebook marketing tool, you can use Facebook Messenger for lead generation, conversion, and marketing.

To make things even easier, Customers.ai comes with a chatbot that can automatically send the right message to the right people. That way, you can communicate more effectively in less time.

What We Liked:

  • Simple Inbox: Customers.ai comes with a user-friendly inbox where you can check Facebook messages, SMS, and web messages in a single place and respond to them easily.
  • Audience Insights: You can see how effective your chat campaigns are at converting people. So you’ll know what type of messages to use for the best results.
  • Segment Your Audience: Using Customers.ai, you can also tag people and divide them into groups. That way, you can send different types of messages to different groups according to their interests.

Why We Liked It:

Since interacting with customers is such a massive part of Facebook marketing, a tool like Customers.ai can be a lifesaver — especially for businesses with a large customer support team.


You can get the basic chatbot feature of Customers.ai for a price of $199/month.

To get all the marketing features, you can try the Pro edition of Customers.ai, starting at a price of $399/month.

Best Facebook Marketing Tool to Boost Your Business

As you can see, you have many great Facebook marketing tools with a lot of different uses. But if you want to go with just one, there’s an option here that stands out above the rest.

Using Facebook Feed Pro, you can show beautiful Facebook feeds on your website in just a few clicks. So, you’ll have a consistent source of new Facebook followers and interactions from all the people visiting your website.

And at the same time, you can also use these feeds as social proof to boost your sales and convert visitors into customers.

On top of all that, it’s super easy to use too. And you also get a support team that’ll help you out if you have any issues.

With all that, it’s easy to see how Facebook Feed Pro is the best Facebook marketing tool for your business.

And that’s it!

This was our list of the best Facebook marketing tools to help boost your business. As you can see, there are a lot of great options out there.

With the help of these tools, you can boost your brand’s presence on Facebook and reach tons of new customers with ease.

Ready to grow your Facebook marketing? Grab your copy of Facebook Feed Pro.

If you want to get the most out of Facebook, check out our guide on easy tips to promote your business on Facebook.

FAQs on the Best Facebook Marketing Tools

What are Facebook marketing tools?

Facebook marketing tools are plugins or applications that let you promote your business or personal account on Facebook.

As a result, you can use these tools to get more Facebook followers, likes, group members, comments, and more.

What is the best Facebook marketing software?

Smash Balloon’s Facebook Feed Pro can be the best Facebook marketing software if you want a quick and easy way to boost your online presence.

In case you want to promote multiple social media accounts at once, you can use a Facebook marketing software like Social Wall Pro instead.

Plus, there are other great tools like Canva or SeedProd if you work with visual content on Facebook

Why is marketing on Facebook difficult?

Since it’s the biggest social media platform, marketing on Facebook can be difficult since you’re competing with so much content for people’s attention.

A great way to solve this is to embed Facebook feeds on your website with Facebook Feed Pro, or run contests to promote your business.

Is Facebook marketing expensive?

No, Facebook marketing can be cheap if you’re using the right tools for your needs.

For example, you can promote your Facebook photography page simply by embedding Facebook album feeds and converting your site traffic into new likes and followers.

To learn more, you can look at this full guide on how to embed Facebook albums on your website.

Even if you don’t have a website, you can use free tools like Canva to create beautiful designs or track your audience with Facebook Audience Insights.

Best Social Media Marketing Tools (Smash Balloon Picks)

If this list helped you out, follow us on Facebook and Twitter for more helpful tips on social media marketing.

author avatar
Sajjan Sharma Senior Writer
Sajjan has been writing about WordPress, social media marketing, and online businesses for over 10 years. His professional interests extend to include influencer marketing, content curation and digital marketing strategies.

Comments 1

  1. David 2 years ago

    Great article! I’d mention another one called cucomm. This software helps me in promoting my project. It adds fb users to friends and sends them messages. I’m already getting feedback.


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