Marketing on Facebook often feels like shouting into a void since so many businesses compete for the same attention.
We’ve helped millions of businesses with social media marketing, so we know how hard it is to stand out without the right help.
You need tools that automate the heavy lifting and actually convert casual scrollers into paying customers.
The right software handles the tedious tasks so you can focus on strategy.
In this guide, we will share the best Facebook marketing tools to help you boost your business growth.
- Why Use a Facebook Marketing Tool?
- 11 Best Facebook Marketing Tools to Boost Your Business
- Verdict: Best Facebook Marketing Tool
- Best Social Media Marketing Tools (Smash Balloon Picks)
Why Use a Facebook Marketing Tool?
When done well, Facebook marketing can be great for your business’s growth. With almost 2.89 billion users on Facebook, there’s a massive audience that you can turn into customers.
“Firstly, over 90 million businesses are already on Facebook. Around 1.88 billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products.”
– Neil Patel, Award-Winning Digital Marketer
But managing a business page on Facebook can feel overwhelming. It takes a lot of time to research, create content, reply to comments, and track your results.
If you try to do everything manually, you will quickly burn out.
The good news is that Facebook marketing tools automate these repetitive tasks. They help you schedule posts in advance, so you don’t have to be online 24/7.
These tools also provide data on what is working. Instead of guessing, you can see exactly which posts your audience likes best.
With the right software, you can grow your following and drive more sales without spending all day on social media.
11 Best Facebook Marketing Tools to Boost Your Business
Here is our list of the best Facebook marketing tools to help your business grow. Let’s get started:
1. Facebook Feed Pro
Let’s start with a tool that can help you instantly get tons of Facebook followers and new interactions: Facebook Feed Pro.
By showing your feed, visitors can see your active social presence without leaving your site. This builds trust and encourages them to follow your page.
What We Liked:
- Extremely Easy to Use: With Facebook Feed Pro, you can create, customize, and embed your feeds in just a few clicks — absolutely no coding needed.
- Show Likes, Share buttons, Replies, and more: You can also let visitors share, like, and comment on your Facebook posts from your website. This means you’ll get tons of Facebook engagement.
- Live Editor: To make customization even easier, you get a fantastic live feed editor so you can see all of your changes in real time.
- Lightning Fast: Facebook Feed Pro has been optimized for speed, so your website will be lightning fast, no matter how much Facebook content you embed.
- Fully Optimized for SEO: The plugin will directly add all your keyword-rich content from Facebook to your website. So, search engines like Google will recognize those keywords and help you rank higher in search results.
- Lots of Extensions: You can also enjoy a huge library of extensions that can give you extra features ranging from Facebook carousel sliders to multifeed support and more.
Expert Review:
Trying out Facebook Feed Pro made it clear that it was the best Facebook marketing tool for small businesses that want to boost their online presence.
By displaying beautiful Facebook feeds, you can easily get tons of likes, comments, and Facebook followers in no time.
Pricing:
You can enjoy Facebook Feed Pro and all its features starting at the low price of $49/year.
If you’re looking for the best Facebook feed plugin to give your marketing a boost, check out Facebook Feed Pro.
2. WPChat
With the help of WPChat, you can allow website visitors to start chatting with you on Facebook Messenger.
Plus, it supports the other popular messaging apps like Instagram, WhatsApp, and Telegram.
We actually use WPChat on our website, and it’s made it so much easier to provide better customer support and reach new people.
What We Liked:
- User-Friendly: With the quick and easy setup, you can have a Facebook chat widget ready to get interactions in just minutes.
- Built for Teamwork: You can create agents to represent your support team and add a human touch to your chat widget.
- FAQs for Easy Answers: To help reduce load on your support team, you can add FAQs to provide instant answers to common questions.
- Analytics & Insights: WPChat also comes with useful analytics that let you clearly see how your Facebook chat widget is performing.
- Useful Customization: You can use the live editor to freely design your Facebook chat widget so it perfectly matches your website and branding.
Expert Review:
WPChat is a fantastic tool for anyone looking for a way to get visitors to engage with you. It’s ideal for site owners who want to make customer support easier and get more interactions on Facebook.
Ready to add Facebook chat to your website? Sign up for WPChat today!
Expert Tip: Want to see how easy integrating a Facebook chat can be? Here’s a guide on how to add Facebook chat to your WordPress website.
3. OptinMonster
OptinMonster is the best conversion optimization software in the world. While it is known for popups, it is also a vital tool for Facebook marketing.
You can use it to create campaigns specifically targeting visitors coming from Facebook. This allows you to show them personalized offers that match the ad or post they clicked on.
Instead of just asking people to follow you, OptinMonster can show lightbox popups, floating bars, coupon wheels, and other lead-generation campaigns to convert visitors effectively.
What We Liked:
- Facebook Marketing Campaign Integration: With OptinMonster, you can add all of your lead generation campaigns straight to your Facebook page and receive responses from the people there.
- Targeted Campaigns: You can use advanced features like geo-location targeting, device-based targeting, and more. So, your marketing campaigns can quickly adapt to your visitors.
- Easy to Use Builder: Use the drag-and-drop page builder for your campaigns and publish them to your Facebook page — the process is simple and quick.
- Facebook Like Box: You can also create a Facebook like box popup to get your website visitors to like or follow you on Facebook.
- Smart Insights and Tracking: You can also receive stats about your strategy and how successful your campaigns are. Then, you can make smart decisions based on these insights.
Expert Review:
OptinMonster turned out to be a fantastic marketing tool for online businesses. In fact, this tool can do a lot more than growing your Facebook page or group.
You can use OptinMonster to boost your email list, promote sales, get visitors to sign up for your site, and much more.
Pricing:
You can get OptinMonster and its marketing features for the low price of $9/month.
If you’re looking for a powerful Facebook marketing tool to help your business grow, you can give OptinMonster a try.
4. RafflePress
RafflePress is the best WordPress giveaway plugin and a great cheat code for Facebook marketing.
It helps you run viral contests that can explode your Facebook engagement.
You can use it to create giveaways where users earn entry points by visiting your Facebook page or viewing a specific post. This means you can quickly get a lot more people interacting with your brand.
Expert Tip: Want to get started with RafflePress? Just check out this guide on how to create a Facebook giveaway.
What We Liked:
- User-Friendly Drag and Drop Builder: You can drag and drop your required blocks and personalize them with a few clicks to create your giveaways. It is as easy as it gets.
- Templates for Facebook: RafflePress also comes with a dedicated template for Facebook. So, you can create giveaways and contests that specifically help you boost your Facebook presence.
- Boost Facebook Interactions: You can add Facebook interactions as a requirement for joining your contests or giveaways. So, you’ll get more followers, shares, and likes from the people who want to participate.
- Refer-A-Friend Features: To help your giveaways and contests go viral, people can share your contests and giveaways and get more bonuses.
- Completely Responsive: RafflePress will work flawlessly on all screen sizes and devices, so your giveaways and contests will reach tons of people.
Expert Review:
As the best WordPress giveaway plugin, RafflePress is an amazing tool that can help you supercharge your Facebook presence.
Just look at how this plugin worked for us in this case study. We got over 3,500 new subscribers, 300+ comments, and hundreds of followers in one go!
Pricing:
RafflePress has pricing plans that start at just $39.50/year.
Start your giveaways and contests with RafflePress to make your Facebook content go viral and boost your brand image.
5. TrustPulse
TrustPulse is a social proof notification app that works perfectly with Facebook ads. It leverages the “fear of missing out” (FOMO) to boost conversions.
When you run Facebook ads to a landing page, TrustPulse can show visitors that other real people are buying your product or signing up right now. This instant validation builds confidence.
What We Liked:
- Easy Setup: TrustPulse’s key selling point is how easy it is to set up. All it takes is 5 minutes, and you can have notifications on your site with no coding at all.
- Real-Time Tracking: With TrustPulse, you can track actions like your Facebook page or group activity, ongoing sales, and giveaway participants. You can then show the info to your website visitors directly and create organic leads for your business.
- On Fire Notifications: You also have special “on fire” notifications to show people that something’s available for a limited time. By using this with a Facebook giveaway, you can get tons of website visitors to join.
- Smart Targeting: With TrustPulse, you can also track your website visitors to target the right person at the right time.
- Easy to Customize: Of course, you can customize the messages, colors, images, and overall look of your notifications so they fit your website better.
Expert Review:
TrustPulse is an essential tool if you are spending money on Facebook ads. It helps ensure that the traffic you pay for actually converts into sales.
In our tests, we even used TrustPulse to show all kinds of social proof notifications to promote sales, announce new milestones, boost other social media accounts, and more.
Pricing:
You can get started with TrustPulse with its starting price of $5/month.
If you want to use social proof to grow your Facebook, get your copy of TrustPulse today!
6. Social Wall Pro
Social Wall Pro lets you combine feeds from Facebook, Instagram, X/Twitter, TikTok, and YouTube into one single wall.
Instead of managing separate feeds, you can create a central hub of your social activity. This is perfect for the “About” page or the sidebar of your website.
Once you do that, you’ll end up with tons of interactions and new followers from the people visiting your website.
What We Liked:
- Easy to Use: The plugin is really easy and requires absolutely zero coding. So, you can have social media feeds to promote your business, even if you’re a WordPress newbie.
- Unlimited Feeds for Unlimited Sites: With Social Wall Pro, you can display as many feeds as you want on as many websites as you like with absolutely no limits.
- Smart Caching: Your feeds don’t need to constantly ask the social media platforms for data. So, loading your pages will take much less time.
- Content Filter: You can have total control over what shows up on your social feeds using content filtering. You can freely pick what to display and what to block for your feeds.
- High-Quality Support: And the best part? You’ll have the support of experts who’ll make sure you have a smooth experience when creating your social media feeds.
Expert Review:
Social Wall Pro is the best choice for businesses that are active on multiple social networks. It simplifies your website’s social integration significantly and lets you grow your business across social media.
All in all, it’s the #1 social media aggregator and a great tool for brands that have multiple social media accounts.
Pricing:
You can enjoy a bundled package of Social Wall Pro and the best social media feed for Instagram, Facebook, X/Twitter, TikTok, and YouTube for $299/year.
Grab the Social Wall Pro All-Access Bundle and get the ultimate tool to market all your social media content in a single place.
7. SeedProd
As the #1 page builder for WordPress, SeedProd lets you create beautiful pages to to showcase your Facebook content.
Once you set up a Facebook landing page, you can start turning your website traffic into followers and interactions.
What We Liked:
- User-Friendly Page Builder: With SeedProd, you’ll have an easy time creating engaging pages with its drag-and-drop editor. You don’t have to touch a single line of code!
- Facebook Blocks: You can show Facebook pages, like boxes, comments, posts, and more using SeedProd’s Facebook blocks.
- Pre-Built Templates: There are also 300+ unique templates here, with designs for maintenance mode, coming soon, sales page, and much more. You can just grab a template, edit it, and have a landing page ready.
- Live Preview: SeedProd also gives you a live preview of your landing page so you can clearly see how everything looks as you’re creating it.
Expert Review:
SeedProd is essential if you want to get the best return on investment (ROI) from your Facebook ads. A custom landing page converts much better than a generic homepage.
It can be the perfect Facebook marketing tool for photographers, bloggers, graphic designers, and other brands that work with visual content.
Pricing:
You can get your copy of SeedProd starting at just $39.50/year.
Give SeedProd a try, and you can easily get website visitors to engage with you on Facebook.
Expert Tip: To get started, just check out our guide on how to create a Facebook landing page.
8. Facebook Audience Insights
Facebook Audience Insights is a free marketing tool that lets you receive detailed insights about your content and your audience directly from Facebook.
So, you can see which types of content or marketing campaigns are effective and focus on them for even better results.
It also lets you know if some of your posts and marketing strategies aren’t as effective. Then, you can work on improving them.
What We Liked:
- Detailed Insights: With Facebook Audience Insights, you can see the engagement for your posts and check if your marketing strategies are working.
- Demographics Overview: You can also learn more about your visitors on Facebook, including their age, gender, location, and much more. So you can make sure your content fits your audience.
- Detailed Learning Course: While using this Facebook marketing tool isn’t the easiest thing in the world, Facebook helps you out with a dedicated e-learning course to teach you.
- Ad Tracking: If you’re running ads on Facebook, this can let you check how effectively the ads are performing.
Expert Review:
Once you’ve got your Facebook marketing strategies working, this great tool can help you track how they’re working so you can target your ads better or figure out how the content reaches your customers.
Pricing:
You can enjoy all the features of Facebook Audience Insights for free.
9. Canva
Did you know that Facebook posts with images can get 120% more engagement than other posts?
And that’s where Canva comes in. Using this Facebook marketing tool, you can create amazing images and graphics in no time.
Whether you’re making viral ads or creating eye-catching presentations, Canva has you covered. All in all, it really is one of the best visual content creation tools out there.
What We Liked:
- Easy to Create and Edit Graphics: With Canva, you get a beginner-friendly editor with tons of blocks and graphics, so it’s super easy to create visual content.
- Dedicated Templates for Facebook: You can use the fantastic Facebook templates to create conversational posts, ads, sales graphics, and more.
- Collaboration Ready: With Canva’s amazing editor, your whole team can collaborate on the designs.
Expert Review:
Canva might be a unique option compared to the other tools we listed here, but it’s still a fantastic addition to your Facebook marketing campaign.
After trying it, creating beautiful visual content to grab people’s attention was super easy — even with zero design experience.
Pricing:
Canva has a free version that has fewer templates, stock images, and design types.
To get access to all those extra features, you can get the Canva Pro starting at $119.99/year.
10. Post Planner
With Post Planner, you get the option to automate all your Facebook posts to make your marketing more efficient.
Using this tool, you can plan out and schedule your Facebook posts for the right time so they get even more engagement.
What We Liked:
- Automated Posts and Posting Calendars: Post Planner provides you with a unique calendar tool that lets you plan out your posts effortlessly.
- Cross-Platform Content: With Post Planner, you can automate posts for lots of platforms at the same time. You can manage Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
- Track Brand Mentions: Post Planner also allows you to track your brand mentions, so you’ll know when your business is mentioned in a post or news article.
- Visual Posting Calendar: You also get a convenient posting calendar where you can plan, edit, and manage scheduled posts visually.
Expert Review:
Once we tried out Post Planner, it turned out to be easy to use and helpful for anyone who wants Facebook marketing to be quicker and easier.
Pricing:
To get started, you can get the free version with limited features. But for the premium plans, Post Planner’s prices start at $7/month for the starter plan.
11. Pixel Cat
Pixel Cat is a simple yet powerful WordPress tool that helps you add a Facebook retargeting pixel to your website.
By doing that, you can show customized ads to people who have already interacted with your brand. It’s one of the best ways to turn “window shoppers” into loyal customers without needing to be a tech expert.
What We Liked:
- Effortless Setup: You can add the Facebook Pixel and Conversions API to your WordPress site in minutes. It’s a “1-click” process that doesn’t require you to touch a single line of code.
- Track Your Success: Pixel Cat lets you see exactly which ads lead to sales. By tracking “Standard Events” like purchases or sign-ups, you’ll know exactly which campaigns are worth your investment.
- Powerful Retargeting: You can build highly specific audiences based on what people did on your site. This helps you show them the perfect ad at the right time.
- Accurate Data: To make sure your stats are real, you can exclude your own team members from being tracked.
Expert Review:
Pixel Cat makes the “scary” part of marketing, like ad tracking and Facebook pixels, super easy.
It’s a fantastic addition for any business owner who wants to reach their customers more effectively and see a better return on their ad spend.
Pricing:
You can start using Pixel Cat for free.
Verdict: Best Facebook Marketing Tool
After reviewing the top software on the market, we believe that Facebook Feed Pro stands out as the best Facebook marketing tool for easy growth.
Once you set up a Facebook feed, you’ll have a consistent source of new Facebook followers and interactions from all the people visiting your website.
Key Takeaways:
- With the help of Facebook Feed Pro, you can keep your site fresh with automated content and boost engagement effortlessly.
- If you want more interactions and engagement on Facebook, WPChat is a great tool. It saves you time by redirecting visitors to your Messenger chat.
- For those focused on getting more leads and subscribers from Facebook, OptinMonster is a useful addition. Its ability to target visitors based on where they came from is unmatched.
- If you are active on multiple platforms, we highly recommend Social Wall Pro. It is the best way to promote all your social media content into one stunning social feed.
And that’s it!
This was our list of the best Facebook marketing tools to help boost your business. As you can see, there are a lot of great options out there.
With the help of these tools, you can boost your brand’s presence on Facebook and reach tons of new customers with ease.
Ready to grow your Facebook marketing? Grab your copy of Facebook Feed Pro.
If you want to get the most out of Facebook, check out our guide on easy tips to promote your business on Facebook.
Frequently Asked Questions
What are Facebook marketing tools?
Facebook marketing tools are plugins or applications that let you promote your business or personal account on Facebook. As a result, you can use these tools to get more Facebook followers, likes, group members, comments, and more.
What is the best Facebook marketing software?
Smash Balloon’s Facebook Feed Pro can be the best Facebook marketing software if you want a quick and easy way to boost your online presence. In case you want to promote multiple social media accounts at once, you can use a Facebook marketing software like Social Wall Pro instead. Plus, there are other great tools like Canva or SeedProd if you work with visual content on Facebook.
Why is marketing on Facebook difficult?
Since it’s the biggest social media platform, marketing on Facebook can be difficult since you’re competing with so much content for people’s attention. A great way to solve this is to embed Facebook feeds on your website with Facebook Feed Pro, or run contests to promote your business.
Is Facebook marketing expensive?
No, Facebook marketing can be cheap if you’re using the right tools for your needs. For example, you can promote your Facebook photography page simply by embedding Facebook album feeds and converting your site traffic into new likes and followers. Even if you don’t have a website, you can use free tools like Canva to create beautiful designs or track your audience with Facebook Audience Insights.
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Great article! I’d mention another one called cucomm. This software helps me in promoting my project. It adds fb users to friends and sends them messages. I’m already getting feedback.