TikTok needs no introduction – it’s one of the biggest social platforms out there and a fantastic place to promote your business.
But with so much noise on the platform, how do you stand out?
Don’t worry, I’ve got you covered. In this article, I’ll share nine proven TikTok ideas that will help your small business cut through the clutter and thrive.
We’ll explore creative ways to showcase your products, engage your audience, and build a loyal following.
Best TikTok Plugin for Small Businesses
I know how much time and effort you put into creating your TikTok videos. Since you’re already working so hard, here’s a quick and easy way to get more eyes on your TikTok content.
You can use TikTok Feeds Pro to directly show your TikTok content on your website.
Just like that, you can easily get more eyes on your TikTok videos and convert site visitors into followers as well.
TikTok feeds also turned out to be a lot more versatile than I first thought.
You can use it to keep visitors on your site for longer (which is great for SEO) or show TikTok reviews to boost your sales.
To help you do all that, the TikTok Feeds Pro plugin comes with a lot of handy features:
- Create TikTok feeds in just minutes and save valuable time with the 3-step guided flow
- Display tons of TikTok videos while making sure your site loads as fast as ever
- Browse from a collection of templates to quickly create unique TikTok feeds
- Use the convenient WordPress block to embed feeds on your posts, pages, sidebar, or footer.
- Keep your TikTok feeds automatically updated with fresh content, which boosts your SEO.
If I had to pick one TikTok plugin for a small business, this tool would be my top pick – no hesitation.
You don’t need a large marketing budget or a team of coders. Just fire up the plugin and create TikTok feeds in just minutes, and you can start growing your TikTok following with ease.
If any of this interests you, then you can grab your copy of TikTok Feeds Pro here.
This tool comes with a 14-day money-back guarantee with no questions asked so you can try it out and see how you like it.
Expert Tip: For more information, take a look at this guide on embedding TikTok videos on WordPress.
7 of the Best TikTok Ideas for Small Businesses (Expert Picks)
With that quick tip out of the way, let’s get started with the list. I’ve listed out a collection of proven TikTok ideas that are perfectly suited for small businesses.
Let’s get started:
1. Behind-the-Scenes Clips
You can use TikTok videos to give your audience a little sneak peek behind the scenes, like you’re inviting them into your world.
This makes them feel more connected to your brand since you’re showing an authentic side of your company. With so many big brands around, this can make your business stand out.
Building a relationship like this with customers is pretty underrated as a marketing tactic.
It’s a fantastic way of getting repeat customers, and you can even convert some of them into brand ambassadors.
And if you want to get more out of all the behind-the-scenes clips you’ve made, you can use TikTok Feeds Pro to display them on your website.
It’s the same principle: you’re humanizing your brand and creating a better impression on your website visitors.
Check out this guide on embedding a TikTok profile on WordPress if you want more information.
2. Q&A Sessions
This one’s pretty simple – your customers ask you questions, and you answer them.
Like the previous idea, you can use Q&A sessions to get closer to your followers and convert them into dedicated fans and repeat customers.
But here’s the thing: Q&A sessions also let you directly promote your products at the same time.
You can explain important product features and use cases to create a better impression of your products.
And the questions don’t have to be about your products or business, either. You can answer questions about yourself or others and show a human side of your business.
It’s actually a pretty big advantage small businesses have over massive brands. Personally, I like the feeling of supporting another person while getting a nice product at the same time,
If you want more people to join your sessions, just follow this guide on how to get more views on TikTok.
3. Order Packaging Videos
Some of you might be unsure about this one but trust me, order packing videos is a pretty big niche on the business side of TikTok.
(There’s a reason the #packingorders hashtag has over 2 million videos.)
It’s pretty simple to do as well. You can simply create short TikToks showing how you package orders for your customers.
That way, you can show much care you put into each of your orders. You can even add personal touches like “thank you” notes or small gifts to make your customers feel special.
People can’t really get a service like this with bigger companies. And in my experience, it always makes me feel more positive towards the business.
You can also go the extra mile and use TikTok Feeds Pro to add the order packaging videos to your website.
4. Highlight Customer Reviews
Here’s a fun fact: 98% of customers check reviews before buying something online.
Personally, I don’t even buy socks without checking the reviews to see what others think.
This is because reviews and testimonials like this work as social proof, which is a fancy way of saying that it’ll convince people to give your band a try.
So, using TikTok videos to highlight specific customer reviews can help you build trust in your brand and grow your sales.
Not 100% related to TikTok, but if you want to take social proof to the next level, you can also use Reviews Feed Pro to collect reviews from trusted sites and show them on your website.
This handy tool lets you show online reviews from the biggest online platforms, including Google, Facebook, Trustpilot, WordPress.org, Yelp, and Tripadvisor.
Plus, you get total control over your review feeds, and you can choose to show high-quality reviews that’ll convert visitors.
If this sounds like your thing, take a look at this guide on how to embed review widgets on WordPress.
5. Show Use Cases
Another handy way of using TikTok is to show use cases and tutorials for your products.
It’s a quick and easy way of promoting your products while keeping visitors interested.
Instead of directly telling followers to buy from you, you’re showing them all the uses they can get out of your products. This can make them more likely to make a purchase.
And if a customer is watching the TikTok, you’re still keeping them engaged by helping them make the most out of your products.
There’s been a bunch of times when I looked up product demonstrations long after buying something and then had that moment of “oh, I didn’t know it can do that!”
To maximize your reach and convert more people, you can embed TikTok widgets showing the use cases on your product pages.
6. Giveaways & Contests
For a direct way to boost your TikTok presence, you can run contests and giveaways where people can follow you to take part.
Basically, you’re giving people an incentive to follow you on TikTok. And if your content is quality enough (this part is important!) they’ll stay for good and check out more of your TikToks.
The best part is that you don’t even need a massive budget to run effective giveaways. You can hand out free trials, samples, gift cards, discounts, and similar prizes.
And running giveaways is actually pretty easy too. Instead of keeping track of everything myself, I just use RafflePress.
Once you pick a template, this tool will automatically create the giveaway, implement the roles, send it at the selected time, and pick a winner.
I was also a huge fan of its feature, which lets you give bonus entries to people who share your TikTok profile to their friends. Just a simple way of signal boosting your profile.
Check out RafflePress here and you can start running giveaways with ease.
There’s also a step-by-step guide on how to run TikTok giveaways that can take you through the whole process.
7. Reuse Posts from Other Platforms
(This one is the easiest idea from this list, in my opinion)
All you have to do is repost content from other social platforms on your TikTok. You get a bunch of engaging content that you can post for your followers with zero extra effort.
Now, low effort content is something I’m personally opposed to.
But if you’ve already worked hard to make a Facebook or Instagram post, then might as well get more views for it by reposting on TikTok as well.
In case you aren’t super active on other social platforms, you can kickstart your following on different platforms using Social Wall Pro.
This tool lets you create, customize, and embed social walls with content from the biggest social media platforms out there: Facebook, Instagram, Twitter/X, YouTube, & TikTok.
In a few simple clicks, you can create a wall that highlights the best of your social media profiles and get more clicks, views, and followers.
I was able to create a social wall in just minutes using this tool – and with zero coding too.
Once you’re started converting site traffic into engagement and social media followers, you can reach tons of people with your marketing content.
To see more of what this tool can do, check out this list of the best social media wall examples for WordPress.
And that’s it for now!
TikTok marketing can be scary at first, but you can easily find a niche for yourself and grow your business with these TikTok ideas. And remember to keep experimenting with your content as well.
Like I mentioned at the start, having a tool like TikTok Feeds Pro can give you a massive boost if you’ve got a WordPress website.
Get your copy of TikTok Feed Pro and get started with TikTok video feeds today.
To get more out of video marketing, you can check out this tutorial on how to boost your YouTube watch hours.
More Social Media Tutorials and Guides
- Best WordPress Social Media Plugins that Pro Marketers Swear By
- Schedule Like a Pro: Best Social Media Scheduling Tools for Small Businesses
- How to Embed Live Instagram Feeds and Level Up Your Website
- YouTube Shorts vs TikTok: Which Is the Best For You?
