How to Add Trustpilot Reviews to a WordPress Website (Easy Guide)
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How to Add Trustpilot Reviews to a WordPress Website (Easy Guide)

how to add trustpilot reviews to wordpress

Want to learn how to add Trustpilot to WordPress websites?

Sites like Trustpilot can be a fantastic source of positive reviews and testimonials. And if you show these reviews on your site, you can convince more people to buy from you.

But embedding reviews in WordPress usually means dealing with complex embed codes, not to mention all the time it takes.

The solution? Just read on and we’ll show you a quick and easy way to add Trustpilot reviews in WordPress — all without any coding.

Let’s get started!

Ways to Embed Trustpilot Reviews in WordPress

If you want to show Trustpilot reviews on your website, the easiest way is to use a reviews aggregator plugin. That way, you won’t have to deal with HTML, iFrames, Javascript, or any complex Trustpilot embed codes.

When it comes to reviews aggregator tool, the best option out there is Reviews Feed Pro.

reviews feed pro plugin

Using this tool, you’ll be able to create beautiful review feeds, customize them, and then easily add them to your website — all with absolutely zero coding.

On top of helping you display Trustpilot reviews, you can use this tool to embed reviews from Tripadvisor, Google Reviews, Yelp,, and Facebook.

Reviews Feed Pro will also copy your WordPress theme’s design so your feeds perfectly match your branding.

example of reviews feed

In fact, you can import a pre-designed template for your review feeds in just a single click. So, you’ll have an easy time creating beautiful Trustpilot review feeds.

The plugin also comes with a visual customizer where you can change your layout, header design, buttons, review elements, and more.

You also get moderation and filter options to control which reviews show up on your website.

Plus, Reviews Feed Pro comes with a support team of WordPress experts. If you have any questions or need help, you can always reach out to them.

Want to try out the plugin and embed Trustpilot reviews with ease? Get Reviews Feed Pro today!

How to Add Trustpilot Reviews to WordPress Websites

Now, we’re going to guide you through the process of creating, customizing, and embedding Trustpilot review feeds with this plugin.

Step 1: Install the Reviews Feed Pro Plugin

First, grab your copy of the Reviews Feed Pro plugin here. Once you have the plugin, install and activate it on your website.

We’ve got a step-by-step guide on how to install WordPress plugins in case you need a quick refresher.

Now, we’ll create a new Trustpilot review feed using this plugin in the next step.

Step 2: Create a Trustpilot Review Feed

To create a reviews feed, you can follow the plugin’s 3-step guided flow. As the name suggests, it’s a quick and easy process.

From your WodPress dashboard, open the Reviews Feed » All Feeds menu and then hit the Add New button. 

add new button reviews feed

After doing that, Reviews Feed Pro asked me to add a source for the feed. If you’re doing this first the first time, the plugin is just asking you to connect your Trustpilot account.

Just click on the Add Source button to continue.

add new source reviews feed pro

Next, you can choose which platform you’d like to show reviews from.

For now, click on the Trustpilot option and then click on the Next button to proceed.

trustpilot option reviews feed pro

In step 3, you can finish connecting your Trustpilot account to this feed.

Step 3: Connect Your Trustpilot Account

Before you continue, just open your brand’s Trustpilot page and then copy the URL at the top.

Then return to your website and paste the URL into the popup. To continue, just hit the Next button after that.

paste your trustpilot url

The plugin will now handle the rest and automatically connect your Trustpilot page as a source. You can freely use this source for any of your future Trustpilot feeds as well.

Now, you can just select the source that you prefer and then click on Next.

add trustpilot account to website example

Reviews Feed Pro will work behind the scenes and automatically create your Trustpilot reviews feed in just seconds.

In step 4, you can customize how your new Trustpilot feed will look.

Step 4: Customize Your Trustpilot Reviews Feed

You can now choose a feed template that you want to use. Each of these templates has a unique design that you can copy with a click:

  • Default
  • Simple cards
  • Masonry
  • Single review
  • Showcase carousel
  • Carousel
  • Grid carousel

Select the option you prefer, and then click on Next

select your reviews feed template

You’ll then see the Trustpilot feed open in the plugin’s visual customizer. As you can see, there’s a live preview of your feed on the right.

Whenever you make any changes, this preview will show you how your reviews feed will look. On the left, you have all the customization options to pick from.

live feed editor trustpilot

To get started, let’s change the layout of the reviews in this Trustpilot feed.

For that, hit the Layout button on the left.

layout option trustpilot reviews

Now, you have 3 different layouts to choose from for your Trustpilot reviews.

  • List: Shows your reviews in a single column and make each review clearly visible
  • Masonry: Engage visitors by showing tons of reviews at once in multiple columns
  • Carousel: Make your site more interactive by showing Trustpilot reviews in a carousel
select layout trustpilot

After choosing the layout, click on Save to confirm your changes.

You can then return to the main customization options by clicking on Customize.

return to main customization options

You can also change the settings of your reviews feed to change how your Trustpilot feed works. For example, you can add filters to select which reviews are visible on your site.

For that, click on the Settings tab and then select the Filters option.

open settings trustpilot reviews

On the left, you can select which star ratings to show on your website and which ones to hide.

star ratings reviews feed pro

Like before, click on Save to keep your changes.

From there, you can also set up banned words, only show reviews with specific keywords, or moderate your Trustpilot reviews yourself. Remember to Save your changes once you’re happy with your Trustpilot feed.

In step 5, you can go ahead and add this reviews feed to your WordPress website.

Step 5: Add Trustpilot Reviews to Your Website

Using the Reviews Feed Pro, there are ways to embed Trustpilot reviews in WordPress:

  • Add Trustpilot reviews to your webpage
  • Add Trustpilot reviews to your sidebar or footer

Let’s go through both of these methods below:

Add Trustpilot Reviews to Your Webpage

From the visual customizer, click on the Embed button in the top right corner.

embed trustpilot reviews on your site

Now, you’ll see a popup with all the embed options for your Trustpilot feed.

For now, just select the Add to a Page option on the popup.

trustpilot add to a page

Now, Reviews Feed Pro will show you a list of the web pages on your site. Just select the option you prefer and then press the Add button.

trustpilot add reviews to your website

Reviews Feed Pro will now open the page in the WordPress block editor.

To continue, add a new content block by clicking on the plus (+) icon.

add new content block on wordpress

Now, you can use the search bar to look for the “reviews feed” content block.

From the search results below, just select the Reviews Feed option.

add reviews feed block to wordpress

All you need to do is Update the page and your Trustpilot reviews feed will be live on your website.

Just open the page and you can check out how your Trustpilot reviews look. As you can see, it’s super easy to embed reviews on your site if you’re using Reviews Feed Pro.

trustpilot review feed example

We’ll then look at the next way of embedding Trustpilot reviews on your website.

Add Trustpilot Reviews to Your Website’s Sidebar or Footer

If you want to add Trustpilot reviews on your site’s widget-ready areas, you can use the visual customizer once again.

To open the visual editor, open the Reviews Feed » All Feeds menu from your dashboard and click on a review feed. 

choose review feed trustpilot

Just like before, click on Embed to open the embed options for this review feed.

embed trustpilot reviews on your site

Like before, the popup will show you all the ways to embed review feeds on your website.

On the popup, click on the Add to a Widget option for now.

trustpilot add to a widget

Doing that will open your website’s Widgets page where you can add, manage, or remove your widgets.

Here, you can choose between the Sidebar or Footer for your Trustpilot reviews feed.

For instance, we’ve gone with the Sidebar option for this guide.

open sidebar panel

Next, click on the plus (+) icon at the bottom to add a new widget.

Finally, you can select the Reviews Feed widget from the options.

add reviews feed block to sidebar

Now, click on the Update button and your Trustpilot reviews widget will be live.

To check how your Trustpilot widget looks, you can open your site and see for yourself.

example tripadvisor sidebar widget

And that’s it!

Now you know how to add Trustpilot reviews to your website. All you need is the Reviews Feed Pro plugin and you can start integrating your website with the biggest review platforms out there.

Just like that, you can start converting more of your website visitors into customers using the power of social proof.

Ready to add Trustpilot to reviews? Get your copy of Reviews Feed Pro for your site!

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author avatar
Sajjan Sharma Senior Writer
Sajjan has been writing about WordPress, social media marketing, and online businesses for over 10 years. His professional interests extend to include influencer marketing, content curation and digital marketing strategies.

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