How to Embed Google Business Reviews on Your Website (2025)
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How to Embed Google Business Reviews on Your Website (2025)

embed google business reviews

Want an easy way to get more reviews and boost your conversions?

Just show Google Business Reviews on your website. Just like that, you can convince visitors to buy from you and leave new reviews.

The downside is that you’ll have to deal with a much of code to directly add Google reviews on your site.

In this post, I’ll show you an easier way that only takes a few minutes with zero coding needed.

Why Pick Google Reviews for Your Business

Fun fact: 92% of customers check reviews before buying anything online.

And if you’re not promoting your reviews properly, getting new customers can be an uphill battle.

But which review platform to choose?

While there are tons of options out there, personally, I’ll reccommend Google for a few important reasons:

  • Name Recognition: As the biggest review platform, almost everyone knows Google as a trusted source of reviews.
  • Google Maps Integration: Tons of people use Google Maps to find new businesses, and your positive reviews will be shown there.
  • Easy for Users: Since Google has less strict guidelines, customers will have an easier time leavingg reviews for your business.
  • Simple Promotion: Unlike sites like Yelp, you can directly ask customer to leave Google reviews so it’s easier to get social proof.

Easiest Way to Embed Google Business Reviews on Your Website

If you are looking for a way to add Google business reviews to WordPress websites, there are 2 options you can try:

  • Manual way: Buy access to the Google API and then use code to fetch Google reviews and display them on your website
  • Automatic way: Use a reviews aggregator plugin that can automatically fetch Google reviews and embed them for you

Using the manual way can be tougher since you’ll have to be familiar with the Google API and coding.

Plus, you’re embedding reviews by directly inserting this code into your site. If something goes wrong, you won’t have a support team to help you.

google manual review feed

The good news? An easy solution is to use a reviews aggregator WordPress plugin instead.

For this guide, I’ll use Reviews Feed Pro since it comes with nice collection of features:

  • Reviews Feed Pro lets you display content from highly trusted platforms like Facebook, Tripadvisor, Yelp Reviews, and Google.
  • You can follow the 3-step guided flow to create, customize, and embed your Google business reviews – no need to touch a single line of code.
  • This plugin gives you total control over the reviews you’re embedding. You can use the visual customizer to freely change how your reviews look or even import a pre-designed template.
  • Since the plugin was created to be lightweight, you can embed tons of Google reviews, and your site will load as fast as ever.
  • Using the plugin’s filters and moderation options, you can easily control which Google reviews show up on your website.

All in all, Reviews Feed Pro is an amazing tool if you want to display Google business reviews with ease.

If you want to try out this reviews aggregator, you can get Reviews Feed Pro for your site here.

How to Embed Google Business Reviews on Your Website Easily

Follow the step-by-step guide below, and you can have a feed of Google business reviews on your site in just minutes.

Step 1: Add Reviews Feed Pro to Your Website

Get your copy of Reviews Feed Pro here and install it on your WordPress site.

Once you activate the plugin, you’re good to go.

reviews feed pro homepage

Expert Tip: For more details, you can check out this guide on how to install plugins in WordPress.

Step 2: Create a Feed of Google Business Reviews

Head over to your WordPress site’s dashboard to get started.

Now open the Reviews Feed » All Feeds menu and click on Add New.

add new button reviews feed

Use the popup to pick the source for your reviews.

For Google business reviews, select the Google option and click on Next.

select google feed type

Step 3: Connect Your Feed to Google

To start adding a source for your reviews, click on the Add Source button.

add new source reviews feed pro

To connect your account, you can use a Google API Key.

In case you don’t have a key yet, follow this guide on creating a Google API key.

After you do that, paste the key into the popup and click on Next.

insert your api key reviews feed pro.jpg

You can now enter the Place ID of your business. That way, your website will know which reviews to show on your site.

Open the official Place ID generator and scroll down to find a map.

Then use the search bar to look for your business.

enter place name google.jpg

Now, look for the Place ID on the map.

Just copy the copy and return to your WordPress website.

Finally, paste your Place ID into the popup and click on Finish.

add your place id create reviews feed.png

To proceed, select from Google account from the options and click on Next.

confirm source google feeds

Step 4: Customize Your Google Business Reviews

For your newly created reviews feed, you can choose from 7 different templates with unique designs.

  • Default
  • Simple cards
  • Masonry
  • Single review
  • Showcase carousel
  • Carousel
  • Grid carousel

Pick a template from the options and then click on Next.

select your reviews feed template

Reviews Feed Pro will automatically copy that design and create a feed of Google business reviews.

Plus, you can customize the feed in detail from the visual customizer.

live feed editor for reviews feed pro

On the left, you can find the different customization options. And you can track the changes using the live preview on the right.

For example, you can use the Layout option to change the layout of your reviews.

click on the layout option reviews feed

There are 3 different layouts for you to choose from:

  • List: Show Google business reviews in a single column
  • Masonry: Embed tons of reviews at once using multiple columns
  • Carousel: Display your reviews as a slideshow carousel

You can also find the options to change the number or rows, columns, and reviews that are shown.

layout options for google reviews

Done changing your layout? Click on Save to keep your changes.

Then click on Customize to return to the main options again.

return to main customization options

You can use the rest of these options to customize your Google business reviews in detail. Remember to Save your changes after you’re done.

Next, we can use filters to change the reviews that show up on your website.

Select the Settings tab at the top and click on Filters.

open filter settings reviews feed pro

You can now select the star ratings on the left that you want to display.

On the live preview, you can che

filters for google reviews feed

Once you’ve selected your filters, click on Save to update your Google reviews feed. The feed will then show star reviews with your chosen rating.

You can also use moderation to manually pick which reviews to show. Just remember to click on Save afterwards.

Step 5: Embed Google Business Reviews on Your Website

Reviews Feed Pro has 2 options when it comes to embedding Google reviews on your website:

  • Embed Google business reviews on a web page
  • Embed Google reviews on the sidebar or footer

Embed Google Business Reviews on a Web Page

From the visual customizer, click on the Embed button at the top.

reviews feed click on the embed button

On the popup, which can choose where you want to embed your Google business reviews.

For now, select the Add to a Page option here.

add to a page widget reviews feed pro

On the popup, select a WordPress page and click on Add.

add to a page review feed

Doing that opens the page in the WordPress editor.

Click on the plus (+) icon to add a new content.

add new content block on wordpress

Enter “reviews feed” into the search bar at the top.

Then click on the Reviews Feed block in the search results below.

add reviews feed block to wordpress

Finally, click on Update and your Google business reviews will be embedded on your WordPress.

Just open this page and you can check how it’ll look to your website visitors.

example of google reviews feed wordpress

You can display reviews on your sidebar or footer from the visual customizer as well.

To open the customizer, open the Reviews Feed » All Feeds menu from your dashboard.

Then select the Google reviews feed you want to embed.

open review feed live editor

You can use this method to embed any other Google reviews feed as well.

Just like before, click on the Embed button at the top.

reviews feed click on the embed button

On the popup, select the Add to a Widget option this time.

add to a widget reviews feed pro

The plugin will take you to the Widgets page of your website.

You can click on the Sidebar or Footer panel depending on where you want your reviews.

open sidebar panel

Next, click on the plus icon (+) to add a new widget.

Then select the Reviews Feed widget from the options.

add reviews feed block to sidebar

Just click on Update, and you’ll have a new Google business reviews on your sidebar or footer.

After you do that, the people visiting your website can check out your reviews and you didn’t have to deal with any coding at all.

sidebar review feed widget wordpress

And there you go!

As you can see, Reviews Feed Pro makes it super easy to add your Google business reviews to your website – even if you’re new to WordPress.

Now you can start boosting your conversions and getting tons of new reviews with ease. It’s a great way to grow your businesses and online presence.

Ready to embed Google reviews in WordPress? Get your copy of Reviews Feed Pro here!

For another great way to grow your business online, check out our list of the best social media feed plugins.

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author avatar
Sajjan Sharma Senior Writer
Sajjan has been writing about WordPress, social media marketing, and online businesses for over 10 years. His professional interests extend to include influencer marketing, content curation and digital marketing strategies.

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