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Highlight
Use the Highlight layout to make your most important content stand out. You can highlight a post by manually selecting specific ones, using a specific hashtag in the caption (eg. any post containing #postoftheday), or by just choosing a highlight pattern.
Your newest post isn`t your best post. Pin these 3 before Black Friday 📌 #BlackFriday #InstagramTips #SmallBusiness #ShopSmall #SocialMediaTips #SmashBalloon
Posting "sale starts Friday" doesn`t work, because by Friday everyone`s forgotten you said it.
Put a countdown sticker on your story instead. Set it to the time your sale starts, and anyone who taps it can hit Remind me. The second your sale goes live, Instagram sends them a notification.
Post it about a week out, then save it to a highlight so it`s still there after the story disappears.
#BlackFriday #InstagramTips #InstagramStories
Your Black Friday page is probably still showing your Halloween posts.
If your Instagram feed sits on your sale page, it shows whatever you posted last. So someone taps through to your deal and the first thing they see is a pumpkin from three weeks ago.
You don`t have to delete anything. Filter the feed on that page so it only shows posts with "Black Friday" in the caption, and your homepage keeps showing everything else.
Send this to whoever looks after your website.
Keyword filtering is in Instagram Feed Pro by Smash Balloon, on the Plus plan and up.
#BlackFriday #InstagramTips #SmallBusinessTips #Ecommerce #OnlineStore #BlackFridayTips #ShopSmall #WordPress #SmallBusiness #SmashBalloon
There`s a tab on your Instagram with better product photos than your website, and most people never open it.
It`s your tagged tab. Every time a customer posts your stuff and tags you, it lands there. That`s your product on real people, which is what Black Friday shoppers want to see before they buy.
Put those photos on your product pages with a tagged feed, and new ones show up by themselves. Go have a look at your tagged tab tonight, you might find some gold in there.
Day 6 of the Black Friday Countdown: one tip a day till Black Friday.
Tagged feeds come with Instagram Feed Pro by Smash Balloon on the Elite plan.
#BlackFriday #InstagramTips #UserGeneratedContent #SmallBusinessTips #Ecommerce #ProductPhotos #BlackFridayTips #ShopSmall #WordPress #SmashBalloon
You can move your old posts around your Instagram grid now, no deleting and no reposting.
Hold down on a post, tap Reorder grid, and drag it where you want it. For Black Friday, put your deal in your pins so it sits at the top. Then drag up the posts people actually ask about, like your bestsellers or the one where everyone comments "is this available?"
Someone who taps through from your Black Friday post only looks at your top few rows, so sort yours out this week. It takes a few minutes.
Day 5 of the Black Friday Countdown: one tip a day till Black Friday.
#BlackFriday #InstagramTips #InstagramGrid #SmallBusinessTips #InstagramForBusiness #BlackFridayTips #SocialMediaTips #ShopSmall #SmallBusiness #SmashBalloon
"Leave us a review" gets you nothing, because your customer has no idea what to write.
Ask them one question instead: what nearly stopped you from buying? They remember that straight away, and their answer is the exact worry your Black Friday shoppers have right now.
Ask them to put that answer in a Google review. Then show it on your product page, so the next shopper reads it before they leave. Send that question to your last few customers this week.
Day 4 of the Black Friday Countdown: one tip a day till Black Friday.
Reviews Feed by Smash Balloon shows your Google reviews on your product pages automatically, no screenshots or copy and paste.
#BlackFriday #SmallBusinessTips #CustomerReviews #GoogleReviews #Ecommerce #OnlineStore #BlackFridayTips #SocialProof #WordPress #SmashBalloon
Your reviews could be your best salesperson this Black Friday. Right now they`re probably sitting on a page nobody opens.
The doubt kicks in at the exact second someone`s about to pay. Is it any good? Will it turn up on time? Is this site even legit? Nobody goes looking for a reviews page at that point. They buy or they leave.
Put three reviews right under your buy button. Skip the easy "Love it, five stars" ones. Pick one about the quality, one about the delivery time, and one from someone who was on the fence but bought it anyway, because that`s the person on your page right now.
Day 3 of the Black Friday Countdown: one tip a day till Black Friday.
Reviews Feed by Smash Balloon pulls your Google reviews onto your site automatically, no copy and paste or screenshots. Move three reviews under your buy button today.
#BlackFriday #SmallBusinessTips #CustomerReviews #Ecommerce #GoogleReviews #WordPress #OnlineStore #BlackFridayTips #SocialProof #SmashBalloon
Your Instagram followers want to buy from you. They just give up before they find the product.
They see a jacket in your post, tap your name, tap your link in bio, land on your homepage and start scrolling. Most people won`t look that far. They go back to Instagram and the sale is gone. On Black Friday it`s worse, because everyone has deals on and your customer has ten other tabs open.
Put your Instagram feed on your website and make it shoppable. Every post links straight to the product in it, so one tap on the jacket goes to the jacket.
Day 2 of the Black Friday Countdown: one tip a day till Black Friday.
Shoppable feeds are part of Instagram Feed Pro by Smash Balloon.
#BlackFriday #SmallBusinessTips #InstagramMarketing #Ecommerce #ShoppableInstagram #WordPress #OnlineStore #BlackFridayTips #SocialMediaTips #SmashBalloon
Your Black Friday sale won`t fail on Instagram. It fails on your website.
People find you on Instagram, like what they see and tap through. Then they land on a site that looks like a different business. No posts, no customers, nothing that shows people buy from you. So they leave.
Put your Instagram feed right above your offer. Your site feels like the account they just followed, and the people who liked your posts end up buying.
Day 1 of the Black Friday Countdown: one tip a day till Black Friday.
Free plugin to try it: Smash Balloon Social Photo Feed on WordPress.org (wordpress.org/plugins/instagram-feed). Instagram Feed Pro adds more layouts and features.
#BlackFriday #SmallBusinessTips #WordPress #InstagramMarketing #Ecommerce
People skim "family owned since 2015". They will watch you do the job.
Put your TikToks on your About page, and use a feed so new videos show up there by themselves.
Our TikTok Feed plugin does that, and there`s a free version.
#smashballoon #wordpress #tiktoktips #smallbusiness #websitetips
Big video files on your website eat hosting space and can slow your pages down.
Let YouTube host them for free, then show them on your site with a feed.
Your page stays light, and every new video shows up on its own.
#smashballoon #wordpress #youtubetips #smallbusiness #websitetips
Want your Instagram posts on your website? It takes three steps.
Install the free Smash Balloon plugin, connect your Instagram, then pick a layout and add it to your page.
From then on every new post shows up on your site by itself.
Where would you put your Instagram feed on your site, the homepage or a gallery page?
#smashballoon #wordpress #instagramtips #smallbusiness #websitetips
A bakery, a wedding photographer and an art gallery all use the same trick.
Their Instagram and Facebook posts land on their website by themselves, so nobody has to update it.
Your website can look as fresh as your feed without any extra work.
Which of these three would you want your website to look like?
#smashballoon #smallbusiness #wordpress #instagramtips #websitedesign
Your followers see your posts. Most people landing on your website don`t.
That`s what we fix. Your Instagram, TikTok, Facebook, YouTube and reviews, live on your site and updating by themselves.
Here you`ll get what`s changing on social media and reviews, and the quick fixes that turn followers and reviews into customers.
What`s the one thing on your website you keep meaning to update?
#smashballoon #smallbusiness #socialmediatips #websitetips #googlereviews
$49.99 a month for a link 👀
Meta One`s Advanced plan adds clickable links in Instagram posts, but a lot of people search your name and check your site before they buy anyway.
Handy for shops, studios, cafes and trades who post every week and want their site to keep up.
Would you pay $49.99 a month for links? #smashballoon #clickablelinksininstagramposts #instagramforbusiness #metaone #smallbusiness
How many did you count? 👀
Most of these website design mistakes are quick fixes, and nobody tells you they`re there. Customers just leave quietly.
Cafes, salons, gyms, trades: anyone whose customers check the site before they call.
Which one is on your site right now? #smashballoon #websitedesignmistakes #smallbusiness #websitetips #localbusiness
The tap on your bio link is the warmest visit your site gets.
Make that link in bio landing page match Instagram: newest Reels first, then one clear next step.
Works for studios, salons, coaches and trades who get most enquiries from Instagram.
What page does your bio link open right now? #smashballoon #linkinbio #instagramtips #instagramforbusiness #smallbusinesswebsite
Your best Google reviews might now be one sign-in screen away.
Google Maps has started asking some signed-out visitors to log in for the full review list or to sort it. It`s not everywhere yet, and Google hasn`t said why.
Worth knowing for salons, garages, cafes and trades who win work on reviews.
Have you hit the sign-in screen on Maps yet? #smashballoon #googlereviews #googlemaps #smallbusinesstips #onlinereviews
Customer posts used to disappear into your Tagged tab.
Now you can add tagged posts to your Instagram grid in one tap. They show up beside your own posts, marked with a small tag icon.
Handy if customers share your cakes, haircuts, builds or pottery. Those are the posts that sell for you.
Which customer post would you put on your grid first? #smashballoon #addtogrid #instagramtips #instagramforbusiness #taggedposts
Six stock photos on a landscaper`s work page, then the same page with their real jobs.
It`s a demo site I set up. The second version pulls in their Instagram, so last week`s patio shows up on the website without anyone uploading it twice.
What`s on your work page right now? #smashballoon #addinstagramfeedtowebsite #landscaping
Your Instagram feed can now take requests from ChatGPT or Claude.
Type “show 12 posts in four columns and hide the captions.”
The feed on your website updates a few seconds later.
It works through WPVibe, a free plugin, and comes with every Smash Balloon Instagram Feed Pro plan.
Your AI starts look-only until you turn on write access, and it can only ask to delete a feed. You make the final call.
Setup takes about 10 minutes, once. Full walkthrough:
https://smashballoon.com/instagram-ai/
#smashballoon #wpvibe #wordpressai
Three things I`d change on a real bakery`s homepage, name blurred.
There are no reviews on it, the social section sends you off to Instagram, and the blog stopped in March last year. The pumpkin donuts up top are a nice touch though.
Want yours roasted next? Your link goes in the comments.
#smashballoon #feedroast #smallbusinesswebsite
Instagram is testing an app that opens on Reels first, with your photo posts a swipe below.
Meta confirmed the test last week. It`s only live in a few countries so far, and there`s a way back to the old layout.
If you mostly post photos, a Reel made from five photos of one job is an easy place to start, and you won`t need to film anything.
Has it happened on your phone yet? #smashballoon #instagramopenstoreels #instagramtips
Your mouse hides a whole route.
Keyboard navigation on a website lets people reach every post with Tab and open it with Enter, including the shoppable ones with products attached.
Good to know for online boutiques, makers, and anyone selling straight from their feed.
How many presses did it take you? #keyboardnavigation #webaccessibility #instagramfeed #wordpress #smashballoon
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We build our plugins so that anyone can use them. No complicated setup steps, no headaches.
All our plugins are highly customizable and provide tons of options to configure or style your feed.
Websites should be fast. That means your Instagram feed should be too. Speed is one of our top priorities.
All Instagram posts are embedded into your page source code equals regularly updated bot-readable content.
All of our plugins include integrations with popular privacy consent plugins and a one-click GDPR setting.
Easily remove posts from your feed you don't want to show, or create feeds of specially curated posts.
Built with rock solid reliability in mind so your feeds don't go down when the rest of the web does.
We're not just in the plugin business, we're in the customer support business! And pride ourselves on it.
Learn more about our feeds
Hashtag Feeds
Hashtag feeds are a great way to feature photos and videos on specific topics. For brands and e-commerce sites that use Instagram as a marketing tool (or want to start), it’s also a way to showcase a hashtag campaign and automatically link posts to products or pages based on specific hashtags.
Instagram Carousels
Use the Instagram Feed Pro plugin to create slideshow carousels of your Instagram photos and videos anywhere on your WordPress site. Customize the number of rows and columns, slide interval time, loop type, navigation display, and more, to showcase your content in a variety of ways.
Shoppable Feeds
Use your Instagram content to drive sales by using shoppable feeds to promote your products right in your Instagram feed. Link your Instagram posts to custom URLs of your choosing by simply adding the URL to the caption of your post on Instagram, allowing you to link specific posts in your feed to pages or products on your site (or other sites) in a quick and easy way.
Easily Add Instagram Feeds to Your WordPress Site
Showing your Instagram content on your website boosts user engagement with no extra effort on your part. Cross-promoting your visually engaging Instagram content also helps in brand exposure and customer conversion over time. At Smash Balloon, we’ve poured our hearts and souls into creating the most beautifully simple yet highly feature-packed Instagram feed WordPress plugin in the world. Super-simple to set up and a ton of built-in customization options make it a piece of cake to show off your Instagram photos and videos on your website in a variety of different ways.
Don’t have time to update your photos on your site? Save time and increase efficiency by only posting your photos to Instagram and then automatically displaying them on your website. Increase engagement between you and your Instagram followers and increase your number of followers by displaying your Instagram content directly on your site. Automatically push your new Instagram content straight to your site to keep it looking fresh and keeping your audience engaged.
Frequently Asked Questions
What’s the main difference between Lite and Pro?
Lite allows you to display your Instagram user feed. Pro expands this with hashtag feeds, tagged feeds, Stories and Reels display, advanced layouts, moderation tools, shoppable feeds, and more control over how your content appears.
Can I show posts my account is tagged in?
Yes. The Elite plan includes Tagged Feeds, allowing you to display posts where others tag your account. Perfect for building social proof and showcasing customer content.
Can I display hashtag feeds with Pro?
Yes. Starting with the Plus plan, you can display posts from specific hashtags to showcase campaigns or user-generated content directly on your website.
Can I create shoppable Instagram feeds?
Yes. The Elite plan includes Shoppable Feeds, so you can link posts directly to product pages and turn browsing into buying.
How do I know which plan to choose?
Choose Basic if you want more layouts, video display, and enhanced feed features for one site. Plus is ideal if you need hashtag feeds and additional flexibility. Elite is best for tagged feeds, shoppable posts, and priority support. If you manage multiple sites or want access to all Smash Balloon plugins, All Access offers the most value.
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