Exporting Your Feed Analytics Data

Would you like to download your Feed Analytics numbers so you can keep them, share them, or work with them outside WordPress?

In this guide, we’ll show you where the Export button is, how to choose what goes into your files, and what each column in the files means.

Before you get started, make sure Feed Analytics is installed and activated on your site. Export needs real numbers from at least 1 feed. If you only see sample data, see Why Am I Seeing Sample Data in Feed Analytics? first.

• Finding the Export Button
• Choosing What to Export
  • Choosing the Filters
  • Choosing the Files
• Downloading Your Files
• Reading the Daily Metrics File
• Reading the Top Posts File

Finding the Export Button

To get started, we’ll find the Export button.

The Export button is on the Feed Analytics report, under All Platforms and on the page of each platform. It sits at the right end of the row with the feed filter and the timeframe picker.

The button only shows up when there is something to report. If you have no feeds yet, or the platform you picked has no feeds, Feed Analytics shows a getting-started screen instead of the report, and the button is hidden.

Export works with your real numbers. While the Sample data banner shows, the Export button is grayed out. Its tooltip reads, “Sample data can’t be exported.”

To turn the button on, switch to your real numbers as shown in Why Am I Seeing Sample Data in Feed Analytics?. To learn what the numbers on the dashboard count, see Reading Your Feed Analytics Dashboard.

Next, we’ll look at the choices the Export window gives you.

Choosing What to Export

When your report shows real numbers, click Export. A window titled Export opens. It has 2 groups of choices, Filters and Files. It starts with settings that match the report you were looking at.

Choosing the Filters

The Filters group narrows down which numbers go into your files.

• Platform lets you choose All platforms or a single platform, such as Instagram or Reviews. It starts on the platform page you opened the window from.
• Feed only shows when you picked a single feed in the feed filter before opening the window. The row shows that feed’s name. You cannot change it there. The files hold only that feed’s numbers when Platform is set to the feed’s own platform, so open the window from that platform’s page. To export every feed, set the feed filter to All Feeds first.
• Date lets you choose Last 7 Days, Last 30 Days, Last 90 Days, Last 6 Months, Last 1 Year, or All Time.

The Date choice starts on the timeframe you picked on the dashboard, so you don’t need to pick it again. If you were looking at Last 7 Days, the window starts on Last 7 Days.

Last 90 Days is an extra range the Export window adds to the dashboard’s timeframes.

The days are counted back from today. Today counts as the first day. Days follow UTC. A new day starts at midnight UTC, which may not be midnight where you live.

Last 6 Months is the last 180 days. Last 1 Year is the last 365 days. All Time starts from the first day your feeds recorded an event.

Choosing the Files

The Files group has 2 choices. Both start checked.

• Daily Metrics is described as “Visits, views, clicks and more by date.” It has 1 entry for every day in your date range.
• Top Posts is described as “Your top posts, ranked by clicks.” It holds up to 100 posts.

If you’re not sure, leave both checked. If you don’t need a file, uncheck it. If you uncheck both, the download button is turned off.

Now, let’s download the files.

Downloading Your Files

When your choices are set, click the button at the bottom right of the window. It reads Download JSON when 1 file is checked and Download 2 JSONs when both are checked. Your browser then downloads the files.

Cancel closes the window without downloading anything.

The files are in JSON format, a common plain text format for data. Each file name starts with feed-analytics. The file (daily or top-posts), the platform, and the date range follow. For example, a Last 30 Days export of all platforms is saved with these names.

• feed-analytics_daily_all-platforms_last-30-days.json
• feed-analytics_top-posts_all-platforms_last-30-days.json

If a file you checked has no rows, Feed Analytics does not download it. If neither file has rows, the window stays open and shows “No data for the selected filters.” In that case, try a longer date range or a different platform.

When something goes wrong, the window shows 1 of these messages.

• “Select at least one file to export.”
• “That platform can’t be exported. Pick another one.”
• “That date range can’t be exported. Pick another one.”
• “Sample data can’t be exported. Switch to real data and try again.”
• “Export failed. Please try again.”

If the report itself shows no numbers, see Troubleshooting Feed Analytics When No Data Shows. If you keep seeing “Export failed,” contact our support team.

Next, we’ll go through what is inside each file.

Reading the Daily Metrics File

The Daily Metrics file lists 1 entry for every day in your date range, including days with no activity. Those days show 0 in every number column. Each entry has these fields.

Field	What it holds
date	The day, written as year-month-day, in UTC.
platform	“all” when you exported All platforms, or the platform you chose in lowercase, such as instagram or reviews.
feeds	How many different feeds recorded at least 1 event on that day.
page_visits	Times a page with your feed on it was opened.
views	Times your feed was seen.
clicks	Clicks on posts in your feeds, and on the button that loads more posts.
profile_visits	Click-throughs to your social profile.
post_views	Times individual posts were viewed.

The figures are the same events the dashboard counts. For how each one is counted, see Reading Your Feed Analytics Dashboard.

Reading the Top Posts File

The Top Posts file lists up to 100 posts, ranked by clicks, with the most clicked post first. Each entry has these fields.

Field	What it holds
rank	The position of the post, starting at 1.
title	The text of the post.
account	The name of the profile the post belongs to.
platform	The platform the post comes from, in lowercase, such as instagram.
posted	The day the post was published, written as year-month-day. For YouTube videos, the day is approximate.
views	Times the post was viewed in your date range.
clicks	Clicks on the post in your date range.
profile_visits	Click-throughs to the profile that came from the post in your date range.

That’s it! You can now download your Feed Analytics numbers as Daily Metrics and Top Posts files and read every field in them. Next, learn what each report on the dashboard shows in Reading Your Feed Analytics Dashboard.