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Differences between an Instagram Personal and Business account

Instagram has two main different account types; Personal and Business*.  Below are the specific differences between the two account types and what they are able to display:


  • Display a basic feed of posts from any user account connected to the plugin


  • Display posts from any user account connected to the plugin
  • Display Hashtag feeds
  • Display Tagged feeds
  • Display Likes, and Comment counts for a post
  • Display post comments
  • Display the account avatar and bio text in the header
  • Display the number of followers for an account
  • Display Instagram Stories
  • Display Reels
  • Display Collab post (more details here)

If you require any of the features listed in the Business section above, then we recommend switching to a Business account. You can do this by following these directions.

*There is also a third account type called “Creator”; however, it has the same capabilities as a “Business” account and can be connected in the same way.


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