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Differences between an Instagram Business Basic and Business Advanced connection

Important Note

Starting in December 2024, Instagram will discontinue the Basic Display API. If your feed is currently connected through a Personal account, it will no longer update after this change. To avoid disruptions, switch to a Business Basic or Business Advanced connection.

By understanding these differences, you can choose the right connection type for your needs and ensure uninterrupted service. If you have any questions or need help switching your connection type, please reach out to our support team.

Overview of Business Basic and Business Advanced Connections

FeatureBusiness BasicBusiness Advanced
Connection TypeConnects directly via InstagramConnects via Facebook
Account RequirementsRequires Instagram Creator or Business accountRequires Instagram Creator or Business account
Number of AccountsConnect a single Instagram accountConnect multiple Instagram accounts
Hashtag and Mention FeedsNot supportedSupported
Facebook Page RequirementNo Facebook page requiredRequires a connected Facebook page

Key Differences Explained

1. Connection Method

• Business Basic: Connects directly through Instagram using your username and password.

• Business Advanced: Uses Facebook to establish the connection, allowing more features (requires a Facebook page).

2. Displayed Content

• Business Basic: Displays only basic information like profile data, avatars, and posts. It does not support hashtag or mention feeds.

• Business Advanced: Offers additional functionality by displaying hashtags and mentions, making it ideal for users who want to showcase content beyond just their profile posts.

Which Connection Type Should You Choose?

Choose Business Basic if:

• You only need to display basic profile content (like posts and avatars).

• You prefer a simple setup without linking a Facebook page.

Choose Business Advanced if:

• You want to display hashtag or mention feeds.

• You manage multiple Instagram profiles under the same Facebook account.

• Your Instagram account is already linked to a Facebook page.

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