Important Note
Starting in December 2024, Instagram will discontinue the Basic Display API. If your feed is currently connected through a Personal account, it will no longer update after this change. To avoid disruptions, switch to a Business Basic or Business Advanced connection.
By understanding these differences, you can choose the right connection type for your needs and ensure uninterrupted service. If you have any questions or need help switching your connection type, please reach out to our support team.
Overview of Business Basic and Business Advanced Connections
Feature | Business Basic | Business Advanced |
Connection Type | Connects directly via Instagram | Connects via Facebook |
Account Requirements | Requires Instagram Creator or Business account | Requires Instagram Creator or Business account |
Number of Accounts | Connect a single Instagram account | Connect multiple Instagram accounts |
Hashtag and Mention Feeds | Not supported | Supported |
Facebook Page Requirement | No Facebook page required | Requires a connected Facebook page |
Key Differences Explained
1. Connection Method
• Business Basic: Connects directly through Instagram using your username and password.
• Business Advanced: Uses Facebook to establish the connection, allowing more features (requires a Facebook page).
2. Displayed Content
• Business Basic: Displays only basic information like profile data, avatars, and posts. It does not support hashtag or mention feeds.
• Business Advanced: Offers additional functionality by displaying hashtags and mentions, making it ideal for users who want to showcase content beyond just their profile posts.
Which Connection Type Should You Choose?
Choose Business Basic if:
• You only need to display basic profile content (like posts and avatars).
• You prefer a simple setup without linking a Facebook page.
Choose Business Advanced if:
• You want to display hashtag or mention feeds.
• You manage multiple Instagram profiles under the same Facebook account.
• Your Instagram account is already linked to a Facebook page.